Hasta La Creative!

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven different women—two sketches of each. The first sketch was based on each woman's personal description of herself. The second was based on a description provided by a stranger the woman had just met. Of course, the differences are vast. Watching these women come face to face with the version of themselves in their mind and the version everyone else sees is extraordinary. It's one of the most original and touching experiments to come from the Campaign for Real Beauty in ages, because instead of making faux protests or annoying graphic designers with bullshit filters, they're actually empowering individual women to appreciate their inherent beauty, and in turn, allowing us all to wonder if we've been judging ourselves too harshly. Like all of the best work, the commercial elements are barely there. Beyond the logo, Dove doesn't even attempt to sell soap. Watch the documentary below, and mini-videos of selected women on the web site. Then enjoy the rousing comments section, where people are already attacking Dove for choosing too many skinny, white chicks.

CREDITS
Client: Dove
Agency: Ogilvy & Mather Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez /Paco Conde
AD: Diego Machado
CW: Hugo Veiga
Sketch Artist: Gil Zamora
Producer: Veronica Beach
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger

Production Company: Paranoid US
Director: John X Carey
Executive Producer: Jamie Miller / Claude Letessier
Line Producer: Stan Sawicki
Director of Photography: Ed David

—Long Version
Executive Producer: Jamie Miller / Claude Letessier
Producer: Stan Sawicki
Editor: Phillip Owens
Music: Subtractive
Sound mix: Lime Studio
Composer: Keith Kenniff
Mixer: Sam Casas
Executive Producer: Jessica Locke
Production Sound: Tim O’Malley
Color Grading: Company 3
Colorist: Sean Coleman

—Short Version and Cinema
Editorial Company: Rock Paper Scissor
Executive Producer: Carol Lynn Weaver
Editor: Paul Kumpata
Assistant Editor: Niles Howard
Online: A52
Executive Producer: Megan Meloth
Producer: Jamie McBriety
Music: Subtractive
Composer: Keith Kenniff
Sound mix: Lime Studio
Mixer: Sam Casas
Executive Producer: Jessica Locke
Production Sound: Tim O’Malley
Color Grading: Company 3
Colorist: Sean Coleman

It appears that the finance and tech departments at Ogilvy & Mather’s digital media/performance marketing network Neo@Ogilvy did take a slight hit this week. Sources familiar with the matter confirm that said division did part ways with higher-ups including finance director, North America Dan Berman, partner/technology officer Antonio Fraser and director of advertising technology, O’Neill Stanleigh. No official reason was given, but spies allege that account losses played a part in the trimming–though camp Ogilvy says it’s recently hired up to 70 people. All three were based in the New York office, which is reporting no other losses in the Neo@Ogilvy unit.

Berman had served in his post for two-and-a-half years and previously worked as a CFO under the IPG umbrella, Fraser (pictured) spent nearly five years at Neo@Ogilvy and once held an SVP post at Digitas while Stanleigh spent five years as well at Neo and held posts at the likes of OMD during his career.

New Career Opportunities Daily: The best jobs in media.

Apesar de toda evolução tecnológica, a humanidade continua escova os dentes (bem, nem toda ela) como há 5 mil anos. Basicamente uma vareta com cerdas na ponta.

A Philips conta a história dessa invenção ao longo dos séculos, querendo te convencer que é hora de comprar uma escova elétrica.

É uma aventura visual interessante, apesar do incômodo narrador e da escova jogada pro sol. A criação é da Ogilvy, com produção da Brand New School.

Post originalmente publicado no Brainstorm #9
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Perhaps our sources were right back in January when telling us that iShares was fairly press-shy, as it took nearly two months for the exchange-traded funds company, owned by investment management firm BlackRock, to at least officially divulge that it’s reunited with Ogilvy–specifically OgilvyOne–on its relationship marketing business. We reported in January, though, that OgilvyOne had already been working on this portion of the business, which was handled since 2009 by MRM, for some time, but had taken over the U.S. account in full.

No clarification on this yet, but the parties involved tell us that the RM portion of the iShares account (McCann previously handled the actual brand advertising) was actually not up for pitch. Anyhow, BlackRock’s global CMO Raj Seshadri has finally spoken out about the Ogilvy appointment (to be led by the San Francisco office) and here’s her statement: ” “At iShares, we believe that every investor is unique. Therefore each investor deserves a tailored suite of products and a personal experience that meets their individual needs. That’s why we are so excited to work with OgilvyOne – the team impressed us with their ideas, passion and the quality of the creative. They’ve developed not just great direct marketing ideas, but simply great business ideas.”

Update: Quick clarification on the matter. We’ve been told by those in the know that Ogilvy proper has actually been working on the brand advertising for iShares, previously handled by McCann, since January 2012. On the relationship marketing front, OgilvyOne won the business in December of last year but didn’t officially start work on it until March 1.

New Career Opportunities Daily: The best jobs in media.

Copenhague, na Dinamarca, é tradicionalmente conhecida como a cidade das bicicletas (tipo São Paulo, só que ao contrário). Quase 40% da população utiliza o veículo no dia a dia, porém, tem algo que quase ninguém quer usar: capacete.

As desculpas podem ser muitas: não é fashion, estraga o cabelo, capacetes são feios, etc e tal. É por isso que a marca Nutcase, com uma simples e divertida ideia de mídia exterior, tentou mostrar que capacetes são legais, além, é claro, de proteger o que mais interessa.

A criação da Ogilvy.

Post originalmente publicado no Brainstorm #9
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This looks like a pretty legit report from the London newswires and it confirms what we first speculated on last week, that G2 was separating from Grey and aligning under Ogilvy. Well, this just adds to what’s already been a busy week for Martin Sorrell and the gang at WPP. Here’s what appears to be the official announce, verbatim:

“LONDON—WPP (NASDAQ:WPPGY), the world’s leading communications services group, announces that its wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form a company within the Group that becomes the largest and most geographically complete activation agency in the world.

The new entity marries the skill sets of two successful global businesses, which will operate in more than 100 offices in 56 countries. They bring complementary expertise in consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation.

continued…

New Career Opportunities Daily: The best jobs in media.

I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta. There's abundant text, which begins, "Just tear off a piece of this page, pop in your mouth & enjoy … !" Yeah, I'll get right on that. The vile concept is clearly designed to generate free-media coverage such as this post. (This includes calling it the first of its kind, which it is not.) So, choke on it, Fanta! Metaphorically, of course. Other stories about the ad have riffed about readers "eating their words" and pondering whether the work displays "good taste." Ad reviewers—what a bunch of buffoons. Ogilvy is becoming the go-to agency for edible ads, its Cape Town office having engineered Volkswagen's "Eat the road" print ad two years ago. David would be so proud.

Advertising Agency: Ogilvy, Bangalore, India
Executive Creative Director: Joono Simon
Group Creative Director: Deepak Joshi
Creative Director: Vivek Godbole
Art Director: Vivek Godbole
Copywriter: Deepak Joshi
Illustrator: Deelip Khomane
Account Management: Sonia Khurana, Rajat Ray, Namita Koshi, Rohin Shah

The post IBM by Ogilvy appeared first on desicreative.

Uma criança pede o isqueiro emprestado a um fumante, mas invés de conseguir o que quer, ouve um discurso sobre os malefícios do cigarro.

No fim de toda a falação de alguém que parece chocado com a situação, a criança pergunta: “Então por que você fuma?”

Criação da Ogilvy de Bangkok para o Thai Health Foundation, que ficou no shortlist de Promo em Cannes Lions 2012.

Apesar de ser simplória, não se pode negar que a ação é impactante, pelo menos para as pessoas abordadas.

Post originalmente publicado no Brainstorm #9
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About himself:  A simple guy who loves to have fun. Vinci works at Ogilvy.

Why are you into Advertising??
I love the creative challenges every day at work. The fact that the work I create is tangible – ads that can be seen. Creating new ideas that entertain people and get them talking, excites me.

Did you attend school for fine art or design or Communications??
Yes, I did. Masters in Vis-Com, in Loyala. Post my MBA though.

Tell us about your most recent campaign?
MTR Spicy Pickle, Titan Eye Plus – Bad Eye, Thinkpot – Roar your way to the Cannes.

Were there any particular role models for you when you grew up?
Joono Simon and Sendhil Kumar. My bosses have been my role models.

Who was the most influential personality on your career in Advertising??
Joono Simon!

Where do you get your inspiration from??
My experiences, everyday life, inspiration is around you.

Tell us something about the Ogilvy environment.
It’s a huge fun gang. We might be divided by accounts, but united by spirit.

Tell us about your biggest challenge as an Art director at Ogilvy…
Everyday, the challenge is to create work that I am satisfied with, and proud of. Work that is exciting, new and innovative.

Tell us about your 1st job as a creative in the field of advertising.
Like everyone, I was eager to learn, all aspects of art. Be it illustrations, graphic design, art direction.

Pick and tell us about one of all your past campaigns, your personal favourite…??
The award winning campaign ‘Don’t use the phone while driving’ for the Bangalore Traffic Police is my favourite campaign. More than the 2 Cannes it won, I cherish the GoaFest Award it got me. Also, the fact that the campaign went viral made me happy.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
The quality of the work released depends on the clients too, right? There is tremendous talent and potential here in India. Take a look at the award books. There is enough proof.

Do you think brands who’s advertising wins awards, do well in the market??
Yes, why not? Ideas that win awards are usually the most simple and insightful ones.

What advice do you have for aspiring creative professionals??
Be passionate. You should truly love the work you do for you to succeed.

Who would you like to take out for dinner?
Rajanikanth Sir!

What’s on your iPod?
All Rajani hits!!

Mac or PC??
Mac, I’m an art guy. What else do you expect?