Hasta La Creative!

Perrier is the sexiest sparkling water you'll ever taste, says Perrier. It's so sexy, you'll find yourself transported to a secret party at an underground nightclub in Paris. There, you may participate in all of the activities commonly associated with drinking sexy sparkling water—namely, you may dance to the latest hip indie band, or play high-stakes poker with a bunch of cheating mean mugs in a back room, or witness a game of checkers in which the pieces are replaced with macarons (not macaroons). You may also accept a woman's invitation to cut off her dress with a pair of scissors, or peep in on a private lap dance being given to a man who can't see, or watch another woman tear off her dowdy skirt suit for the steamy bartender, because of course everybody is getting naked, because, duh, Perrier makes people get crazy. Nonsense aside, you really can do all of this. Or at least, your eyes can. Because Perrier and Ogilvy have graced you with Perrier Secret Place, a rabbit hole of an online choose-your-own-adventure game. In it, you'll bounce around the different viewpoints of attendees at the "party," as you go on a treasure hunt for the "golden woman" and "secret bottle." Find them, and you'll be entered to win some not-virtual and swank and off-the-chain party, somewhere like St. Tropez, or Rio during Carnival, or Miami Art Basel, or Ibiza. Why bother? Because presumably everybody there will be getting hammered on Perrier, and taking off their clothes, too. More clips and credits below.

CREDITS
Client: Perrier
Title: Perrier Secret Place
Agency: Ogilvy & Mather, Paris
Chief Creative Officer: Chris Garbutt
Creative Directors: Frederic Levron, Thierry Chiumino
Copywriters: Baptiste Clinet, Nicolas Lautier, Florian Bodet
Art Directors: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Chris Rowson,
Global Business Leader:  Constance Capy Baudeau
Account Supervisor: Stanislas Vert
Film Producers: Hugo Diaz, Diane de Bretteville
Digital Producers: Hugo Diaz, Cyril Duval, Sandra Petrus
Production Company: Fighting Fish, Olivier Dormerc, Cyril Couve de Murvil, Adrien Moisson, Benjamin Przelspolewski
Sound Design: Le Comptoir du Son, Franck Marchal, Alexandre Poirier
Film Director: Laurent King
Story Development: Olivier Domerc
Story Editor: Benjamin Bloch
Production Manager: Caroline Petruccelli
Production Designer: Arnaud Roth
Director of Photography: Frédéric Martial Wetter
Line Producer: Vincent Rivier
Location Manager: Timothée Talandier
Main Title Music: Toys
Client:
Head of Marketing, Category: Muriel Koch
Sparkling Brand Director: Fabienne Bravard
International Brand Manager: Armelle Roulland
Social Media, PR Strategy: Buzzman
Chief Executive Officer: Georges Mohammed-Chérif
Head of Social Media, PR: Hubert Munyazikwiye
Social Media Manager: Nicolas David

La société Nestlé Waters vient de lancer la nouvelle campagne print et TV de Perrier par Ogilvy Paris. L’histoire du spot : une ville se liquéfiant sous la chaleur, dans lequel une jeune femme assoiffée cherche une bouteille pour se rafraîchir. Une réalisation de Frédéric Planchon.

Ces trois visuels de Jean-Yves Lemoigne seront affichés pendant Roland-Garros.