Vinci Raj : Interview
Posted in: Uncategorized
About himself: A simple guy who loves to have fun. Vinci works at Ogilvy.
Why are you into Advertising??
I love the creative challenges every day at work. The fact that the work I create is tangible – ads that can be seen. Creating new ideas that entertain people and get them talking, excites me.
Did you attend school for fine art or design or Communications??
Yes, I did. Masters in Vis-Com, in Loyala. Post my MBA though.
Tell us about your most recent campaign?
MTR Spicy Pickle, Titan Eye Plus – Bad Eye, Thinkpot – Roar your way to the Cannes.
Were there any particular role models for you when you grew up?
Joono Simon and Sendhil Kumar. My bosses have been my role models.
Who was the most influential personality on your career in Advertising??
Joono Simon!
Where do you get your inspiration from??
My experiences, everyday life, inspiration is around you.
Tell us something about the Ogilvy environment.
It’s a huge fun gang. We might be divided by accounts, but united by spirit.
Tell us about your biggest challenge as an Art director at Ogilvy…
Everyday, the challenge is to create work that I am satisfied with, and proud of. Work that is exciting, new and innovative.
Tell us about your 1st job as a creative in the field of advertising.
Like everyone, I was eager to learn, all aspects of art. Be it illustrations, graphic design, art direction.
Pick and tell us about one of all your past campaigns, your personal favourite…??
The award winning campaign ‘Don’t use the phone while driving’ for the Bangalore Traffic Police is my favourite campaign. More than the 2 Cannes it won, I cherish the GoaFest Award it got me. Also, the fact that the campaign went viral made me happy.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
The quality of the work released depends on the clients too, right? There is tremendous talent and potential here in India. Take a look at the award books. There is enough proof.
Do you think brands who’s advertising wins awards, do well in the market??
Yes, why not? Ideas that win awards are usually the most simple and insightful ones.
What advice do you have for aspiring creative professionals??
Be passionate. You should truly love the work you do for you to succeed.
Who would you like to take out for dinner?
Rajanikanth Sir!
What’s on your iPod?
All Rajani hits!!
Mac or PC??
Mac, I’m an art guy. What else do you expect?
