Hasta La Creative!

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven different women—two sketches of each. The first sketch was based on each woman's personal description of herself. The second was based on a description provided by a stranger the woman had just met. Of course, the differences are vast. Watching these women come face to face with the version of themselves in their mind and the version everyone else sees is extraordinary. It's one of the most original and touching experiments to come from the Campaign for Real Beauty in ages, because instead of making faux protests or annoying graphic designers with bullshit filters, they're actually empowering individual women to appreciate their inherent beauty, and in turn, allowing us all to wonder if we've been judging ourselves too harshly. Like all of the best work, the commercial elements are barely there. Beyond the logo, Dove doesn't even attempt to sell soap. Watch the documentary below, and mini-videos of selected women on the web site. Then enjoy the rousing comments section, where people are already attacking Dove for choosing too many skinny, white chicks.

CREDITS
Client: Dove
Agency: Ogilvy & Mather Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez /Paco Conde
AD: Diego Machado
CW: Hugo Veiga
Sketch Artist: Gil Zamora
Producer: Veronica Beach
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger

Production Company: Paranoid US
Director: John X Carey
Executive Producer: Jamie Miller / Claude Letessier
Line Producer: Stan Sawicki
Director of Photography: Ed David

—Long Version
Executive Producer: Jamie Miller / Claude Letessier
Producer: Stan Sawicki
Editor: Phillip Owens
Music: Subtractive
Sound mix: Lime Studio
Composer: Keith Kenniff
Mixer: Sam Casas
Executive Producer: Jessica Locke
Production Sound: Tim O’Malley
Color Grading: Company 3
Colorist: Sean Coleman

—Short Version and Cinema
Editorial Company: Rock Paper Scissor
Executive Producer: Carol Lynn Weaver
Editor: Paul Kumpata
Assistant Editor: Niles Howard
Online: A52
Executive Producer: Megan Meloth
Producer: Jamie McBriety
Music: Subtractive
Composer: Keith Kenniff
Sound mix: Lime Studio
Mixer: Sam Casas
Executive Producer: Jessica Locke
Production Sound: Tim O’Malley
Color Grading: Company 3
Colorist: Sean Coleman