Thomas Siemieniec livre sa dernière vidéo No Limit qui met en scène le breaker Marcio pendant 2 minutes. Dans une galerie marchande bondée puis quasiment vide, le danseur virevolte sur la musique sur « Adagio For Tron » de Daft Punk. Une superbe performance à découvrir en vidéo et en images.
The agreement will give an online outlet to Cumulus Media, which operates 525 radio stations, and help Rdio, a subscription music service, compete against players like Spotify.
Plot Point Productions propose un montage vidéo de scènes de chute issues de plus de 60 films sur une musique de John Murphy tiré du film 28 jours plus tard. De Matrix, à Vanilla Sky en passant par DIe Hard ou King Kong, les références sont variées. A découvrir en images et en vidéo dans la suite.
Clear Channel will pay royalties for the first time to performers and a record label when songs are played on its radio stations. In return for the record label, Warner Music, will discount the high cost to stream music online.
Making music with Pizza Hut pizza? Well, it sure as hell beats eating it.
Toronto agency Grip Limited took a fun idea and ran with it for their celebration of Pizza Hut Canada reaching a quarter of a million fans on Facebook. They hardwired 12 of their dipping sauces (designed to distract you from the awful taste of their pizza) to become a kind of interactive keyboard. The sauces were then “played” by being dunked with pizza by a DJ/composer/whatever you call a dude who makes music by dunking pizza in dip, to create the first song performed with pizza. (Why hasn’t anyone done this yet?)
Although I was skeptical about this process yielding anything that actually sounds like music, Pizza Hut and Grip Limited pull it off surprisingly well. It’s not Timbaland or anything, but hey, it was made with pizza. They fail, however, at making the pizza look even remotely appetizing.
Has Pizza Hut just created a new genre of music/use for pizza? Your move, Domino’s. continued…
A string of drug-related deaths at big music festivals has highlighted the risks not only to fans, but to the businesses looking to profit from the craze.
It’s been a decade since the oddly shaped Walt Disney Concert Hall opened in Downtown Los Angeles, and the venue’s resident house band, the Los Angeles Philharmonic, is celebrating offering you a chance to see the world through their eyes. That is: To stand in the middle of an orchestra without being able to move anything but your head. It’s like a nightmare where you want to run, but your legs just won’t work for whatever reason.
Created in partnership with Hello Design, a new “360-experience” video puts you right in front of the director and standing in the first row of musicians, stuck without being able to speak as they play menacing music at you without directly acknowledging you. It’s, in a word, enthralling. In three words, it’s creepily enthralling.
The site also encourages you to become a concert master, choosing performances throughout the LA Philharmonic’s season based on some really strange questions. Classical musicians sure know how to party, huh?
The German media giant will buy most of the publishing assets of Primary Wave, and they will form a joint venture to release and market new recordings.
Réalisé et animé par Dirk Rauscher, le vidéoclip de Mabert Rocel pour la chanson The Temple, issue de son album Small Hours, est très réussi. Mêlant animations et plans fixes sur la chanteuse allemande, c’est un voyage entre rêve et réalité qui nous est proposé. Une très belle réalisation à découvrir.
Après son court-métrage réussi Controller, Saman Kesh revient avec le nouveau clip du groupe Placebo. Illustrant le morceau « Too Many Friends », cette vidéo propose de montrer une scène en slow-motion, narrée par l’écrivain Bret Easton Ellis, et d’inviter l’audience à choisir une hypothèse concernant la scène proposée.
Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.
You most likely have never heard of the music-sharing app Pow Wow, but creator Greg Housset believes in his product so much that he left his agency job as an account exec at what was then EuroRSCG to launch it. Pow Wow is a collaborative app that lets users create joint playlists on different devices through Spotify (the lone catch is that one person needs to have a paid Spotify account for the app to work).
Pow Wow’s first ad hit YouTube three days ago and gives consumers a straightforward overview. It’s easy to see the appeal of such a program: multiple people using their smartphones to build a playlist without needing to debate or pass around an iPod. Ideal for bar mitzvahs, weddings, sweet 16s, block parties, barbecues, dance-offs, rap battles, etc.
Over at Mashable, Todd Wassermanpoints out that an annoying relative could co-opt the playlist and play “Afternoon Delight” 17 times in a row (his example), but we’ll give people the benefit of the doubt when it comes to extreme idiocy. Playlist responsibly.
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