Pizza Hut Pioneers ‘Dip Hop,’ But The Pizza is Still Gross

Making music with Pizza Hut pizza? Well, it sure as hell beats eating it.

Toronto agency Grip Limited took a fun idea and ran with it for their celebration of Pizza Hut Canada reaching a quarter of a million fans on Facebook. They hardwired 12 of their dipping sauces (designed to distract you from the awful taste of their pizza) to become a kind of interactive keyboard. The sauces were then “played” by being dunked with pizza by a DJ/composer/whatever you call a dude who makes music by dunking pizza in dip, to create the first song performed with pizza. (Why hasn’t anyone done this yet?)

Although I was skeptical about this process yielding anything that actually sounds like music, Pizza Hut and Grip Limited pull it off surprisingly well. It’s not Timbaland or anything, but hey, it was made with pizza. They fail, however, at making the pizza look even remotely appetizing.

Has Pizza Hut just created a new genre of music/use for pizza? Your move, Domino’s. continued…

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Take That, Dominos. Pizza Hut Enlists Artist to Live-Draw Fan Requests for Box Art

Fresh off of its April Fools stunt, Toronto agency Grip Limited once again lands on our radar with this effort for client, Pizza Hut Canada, in which said shop has commissioned the services of an artist (waiting on the name) to live-draw requests for the chain’s box art this afternoon. From what we’ve been told, this part of the brand’s celebration of gaining 200,000 fans of its Canadian operations on Facebook, and in the process, Grip is getting requests via comment threads on Twitter, Facebook and YouTube. For some reason, those at Grip choose to go through our tips box to send us material, hence the lack of credits or any other proper attribution. You know where to reach us, gang, so please oblige.

Update: And just like that, your Grip Ltd. credits after the jump.

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