Hasta La Creative!

Taco Bell fans north of the border have been waiting patiently for Cool Ranch Doritos Locos Tacos to arrive in Canada. So to mark their arrival, Grip Limited designed an arcade game that made them wait a little bit longer.

They created a custom 8-bit “arcade game, called “The Waiting Game,” that “simulated all the excitement and high-octane action of patiently waiting in line.” Players could string together moves like “yawn,” “tap foot,” “check watch” or “chew gum.” The game was placed outside a Taco Bell location in downtown Toronto, and, soon enough, a line formed. To play a game about waiting in line. Since they aren’t complete sadists, Taco Bell rewarded players who made it through “The Waiting Game” by letting them be some of the first people in Canada to try the Cool Ranch Doritos Locos Taco, free of charge. You can see the promotion in action in the video above, and play on online version of the game here. Stick around for credits after the jump. (more…)

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In exchange for a lifetime supply of Doritos Los Tacos, Tyler agrees to get a tattoo…of a taco…on his arm. It’s relevant because Toronto Taco Bells decided to keep DLT on their menus permanently after a trail run. Aside from the unintended sexual connotations of a taco tattoo, Tyler fails to realize that in a few decades, it’s possible that Taco Bell takes the tacos off their menu (though we’ve been told they’re “permanent” in Canada). Not guaranteed, but possible, and then he has a tattoo of an obsolete offering from Taco Bell. Tyler is maybe 50 or 60 at this point and thriving as an MP in Toronto. If this scenario plays out, does Tyler still get the tacos for life? Would love to get a copy of his contract.

The spot itself, from Toronto shop Grip Limited, is not as exciting as the idea behind it. Fairly simple, guy walks into tattoo parlor, gets tattoo, confirms stereotypes by saying things like, “I’ve been a fan of Taco Bell since I was ten years old,” even though he looks about 26. I’d have to imagine the kind of person who finds this spot cool already eats Doritos Los Tacos regularly, has half-serious plans to move to Colorado or Uruguay, and is probably between the ages of 15-19. If not, then I’ve really overestimated the collective common sense of humanity. Credits after the jump.

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Fresh off of its April Fools stunt, Toronto agency Grip Limited once again lands on our radar with this effort for client, Pizza Hut Canada, in which said shop has commissioned the services of an artist (waiting on the name) to live-draw requests for the chain’s box art this afternoon. From what we’ve been told, this part of the brand’s celebration of gaining 200,000 fans of its Canadian operations on Facebook, and in the process, Grip is getting requests via comment threads on Twitter, Facebook and YouTube. For some reason, those at Grip choose to go through our tips box to send us material, hence the lack of credits or any other proper attribution. You know where to reach us, gang, so please oblige.

Update: And just like that, your Grip Ltd. credits after the jump.

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