BBDO and Foot Locker Bravely Defend Against Sports Cliches

BBDO New York and Foot Locker continue their extended winning streak with this just-released spot in which Oklahoma City point guard Russell Westbrook promotes the client’s new Air Jordan line:

We like that the spot plays on multiple sportswear ad tropes as well as the mistaken but long-held belief that the right pair of sneakers can actually make one better at basketball (which has always been the not-so-secret selling point behind the Air Jordan line and all other celebrity-sponsored shoes).

The Spike Lee cameo is a nice touch as well.

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Foot Locker and BBDO Share Your Favorite Sports Jokes

The “Week of Greatness” is back via Foot Locker and BBDO New York.

The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.

Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.

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BBDO NY Pits Harden Against the Internet in Game of Horse for Foot Locker

BBDO New York has a new spot for Foot Locker that pits James Harden against the Internet in a best of three game of Horse.

It’s a really fun idea, in a “Why hasn’t anyone though of this before?” kind of way. Fans sent in their best shots to challenge Harden, and Harden attempts to recreate the shots. When he can make them, the Internet gets a letter, when he can’t Harden gets the letter. It makes for some compelling viewing for NBA fans, and fans of Harden in particular, and is a good way for the brand to offer original content to fans in what could easily be turned into a recurring series. Check out the video above to see how it panned out. (more…)

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BBDO NY Taps NBA Greats for Foot Locker

BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.

When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”

It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Shot Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. (more…)

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BBDO Brings More Funny to Foot Locker in Star-Studded Spot

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie IrvingMike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins“All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. continued…

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Stephen Curry Bests James Harden with Soulful Diss Track for Foot Locker

Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.

Credits after the jump.

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James Harden Can Act for Foot Locker, But He Definitely Can’t Sing

Not only should you fear James Harden‘s beard, but now you should fear his voice, too. There’s a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luckily, Harden’s leap into the music industry is all in good fun on behalf of Foot Locker. BBDO New York has been pumping out quality NBA-related spots for the brand in the past, and “Harden Soul” is no different. It’s crisp, funny, and capable of appreciating the offbeat moment of humor.

Basketball fans may also recognize sharpshooter Stephen Curry as the voice of reason, begging Harden to give up the strain on his vocal cords. But, as Harden says, “I just had the best year of my career, I gotta keep things fresh.” For those interested in things that are kept extra fresh, Foot Locker also released a full version of “Harden Soul” on Youtube (you can listen after the jump). Watch out for the lyrical genius of lines like, “I wear my shirt open/so you see my chest…I keep my stock open/so you can invest.” Almost worthy of a Grammy.

Credits after the jump.

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