Soccer fans will have access to an emergency hotline launched during the World Cup to provide them with statistics about their teams in a brand-raising initiative for insights publication The Athletic. Created by communication consultancy Harbour, the awareness-raising drive for the publisher aims to promote The Athletic as a source of insight and knowledge of…
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins. Publishers, advertisers and ad-tech players should pay attention to this development because it validates…
The business and culture publisher Insider has hit a roadblock in its plan to place more editorial content in front of its paywall, according to internal communications obtained by Adweek. The strategy, first reported by Axios earlier this month, aimed to increase the amount of traffic the publisher generated through an internal reorganization. To do…
Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands’ media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. That’s why Publicis Groupe has announced a joint venture with one of Europe’s largest supermarkets: Carrefour…
With the 2022 U.S. midterm elections underway, The Washington Post has its eyes on introducing younger audiences on TikTok and Instagram to its politics coverage through a slate of new hires In September, the publisher added four new hires to its NextGen, team including congressional reporter Camila DeChalus, campaign reporter Dylan Wells, social video producer…
LISBON–Code and Theory founder Dan Gardner and Social Media Week founder and chair Toby Daniels, a former Adweek employee, are launching a media company with 28 other founders next year called ON_Discourse. Together, the founders make up a decentralized autonomous organization, called a DAO. DAOs have no central authority and, as a result, ON_Discourse members…
The lifestyle and culture publisher Bustle Digital Group, which houses titles including Bustle, Gawker and Nylon, told employees Friday morning that it plans to transition from its current part-time staffing model into a full-time staffing model, according to a document obtained by Adweek. The shift will affect brands within its Lifestyle portfolio, including Bustle, Nylon,…
Les Binet and Peter Field pioneered research on the value of a 60-40 spend on brand building versus sales activation messaging. This mix has shown the right balance of driving short-term sales for growing the brand as a whole and can lead to sustained revenue growth and acquisition of new markets while simultaneously keeping a…
In the realm of irreverent brands, Wendy’s stands apart from its fast-food peers. The brand’s marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim’s Rick and…
The digital experiences being described collectively as “the Metaverse” has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030. With Meta joining forces with Microsoft around the…
When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, “Oh my God, I wish I would have put more eggs in your basket.” When Beebe was a performance marketing director at General Motors, he felt…
The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by the former chief executive of Bloomberg Media, Justin Smith,…
In the course of my nearly decade-long experience of building a company, I’ve had hundreds of investor meetings. Fundraising has never really been my strong suit. In fact, I had over a hundred meetings to raise our Series seed, and it took me a record 14 months to close our Series A, which is a…
The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to…
It’s Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience. The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance…
The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue across the Newsweek portfolio, including advertising, partnerships,…
Enthusiasts from every media, TV, film and comic fandom imaginable assembled this past weekend for New York Comic Con (NYCC), which, after two years of Covid-19 restrictions, surged back to life in full force at the Javits Center. Brands also came out in full force, with strong representation from streamers in particular looking to capture…
Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially, resulting in a move to short termism by marketers. According to a study…
In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees. Being a great communicator, a great marketer, a great advertiser is the whole game…
Wondermind, a mental health startup co-founded by newsletter entrepreneur Daniella Pierson and Selena Gomez, officially launched its content hub with hopes of furthering the brand’s mission of “democratizing and destigmatizing” care for emotional wellbeing. The new hub features expert-backed tips and advice for improving mental and emotional health. “We want someone who’s 15 years old…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
