Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. The platform launched in October to select users and was made publicly available this week. Similar to YouTube, users can create a channel to host editorial content like written articles, audio and videos. Chief executive officer…
Some of the best TV right now has been coming from delightfully and unabashedly nerdy sources. TV adaptations of The Wheel of Time, The Rings of Power, The Sandman and House of the Dragon are streaming beloved storylines from high fantasy and sci-fi literature to living rooms across the world. Leveraging IP with an established…
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field. But according to proprietary data collected for Adweek by executive research firm NewtonX, a confluence of emerging factors has loosened the platforms’ stranglehold on the…
Lebanese newspaper AnNahar–one of the most prominent media outlets in the Middle East–has garnered international recognition for its bold efforts standing up for freedom of speech and democracy. Its latest stunt continues in the same vein by reviving publications that were shut down due to political pressure and dysfunction. On Dec. 12, readers who picked…
Over the last two years, as the value of the cryptocurrency market reached dizzying new heights, publishers that covered the industry shared briefly in its wealth, with exchanges like Coinbase, Crypto.com and FTX spending lavishly on advertising to acquire new customers. But since April, declining adoption and waning consumer trust in the technology have led…
The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith–a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events. Partly, this is thanks to…
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to…
At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn’t there to achieve the goals that sound good on record. Advertisers struggle to buy media owned by and featuring…
Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S. agency, which has managed traditional media investments for the brand since 2020, won its digital…
Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher’s romance titles into scripted podcast series, with an eye to also turn these into–more highly monetizable–TV series. Audio Up, also home to mental health and wellness podcast Maejor Frequency, has experience in turning series,…
Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM’s 2022 year-end “This Year Next Year” forecast. The U.S. market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. The numbers don’t indicate economic prosperity by any means. In fact,…
Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its 117-year history in 2022, according to its co-editors in chief Ramin Setoodeh and…
Edison Research and SXM Media, home to audio apps Pandora and Stitcher, released The Women’s 2022 Podcast Report, outlining how the gender gap in podcast listening is closing and how women are more receptive to ads on female-hosted podcasts. According to the report, more than 1 in 3 U.S. women (35%) over the age of…
In an economy filled with dark clouds, marketers got some light relief during the busy Black Friday and Cyber Monday weekend: In general, it was cheaper to advertise on Meta compared with the year before, signaling somewhat a return to normalcy, while ad rates on TikTok again grew, albeit from a smaller base. As measured…
Podcast platform Acast has made its self-serve ad platform widely available to all advertisers, including those running campaigns as low as $250, ahead of an uncertain economic climate. The tool has been running for two months, available for just 100 of Acast’s ad customers, and is already seeing early signs of success. The tool lets…
As businesses prepare for a new calendar year, Cond? Nast has unveiled a number of new commercial products, as well as enhancing existing ones, with the aim of making it easier for clients to work with the publisher amid an uncertain economic climate. The offerings fall into two camps, according to Deborah Brett, global chief…
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn’t share exact numbers. Its…
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact…
The Harvard Business Review, synonymous with the business case study, has lately become a model of sustainable media itself, due in large part to a burgeoning digital subscriptions business and an increasingly diversified revenue stream. The publisher, which marked its 100th anniversary in October, has capitalized on the economic uncertainty of the last few years…
Lifestyle media company Outside Media, which houses titles including Backpacker, Ski and Climbing, laid off 12% of its workforce Tuesday, according to a memo sent by founder and CEO Robin Thurston. The layoffs primarily affect roles in content and journalism, and stem largely from slowing consumer appetite and a softening digital ad market, Thurston told…
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