Mar
08
Is It Time to Hit Play on Movie Theater Ad Buys?
Posted in: UncategorizedWhen the pandemic decimated cinema attendance, it took down cinema advertising too. Screenvision Entertainment Network, the company that sells movie theater space to advertisers, experienced the collateral damage. It happened right as the company was hitting its stride. Screenvision, which serves ad impressions to about 40% of the movie theaters in the country, organically doubled…
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