Jan
18
Sports Business: Bankability Can Desert Tainted Athletes
Posted in: UncategorizedThere was a time when Alex Rodriguez was an easy-to-market athlete, regionally and nationally.
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Nov
04
News From the Advertising Industry for the Week of Nov. 4
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Sep
09
Media Agency to Host Event for Branded Content
Posted in: UncategorizedThe event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.
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Mar
12
Advertising: Lowe’s Campaign Keeps Eye on the Weather
Posted in: UncategorizedThe big retailer’s new ads for the spring, a critical shopping season for home improvement stores, try to capitalize on the rising housing market.
Mar
11
After Rough Patch, ‘The Bachelor’ Wins Back Viewers
Posted in: UncategorizedAfter several seasons in decline, ABC’s “The Bachelor” has had a resurgence rare among network reality shows thanks to social media, casting and a push to attract younger viewers.
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