If your friends know you to be a restless pen-clicker, you’ve probably already been tagged a dozen times or so on the promotional video for Fidget Cube.
Viewed tens of millions of times across social media thanks to its pickup by viral news sites, the Kickstarter video for Fidget Cube has already generated nearly $4 million from backers for the pocket device—whose designers had only asked for $15,000. And the campaign still has 35 days of fund-raising to go.
Fidget Cube features different tactile doodads on each side, letting you absent-mindedly spin, click, roll or rub the tiny interactive features. It was the brainchild of brothers Matthew and Mark McLachlan, collectively known as Antsy Labs.
We caught up with the brothers to learn more about the campaign. Check out the Kickstarter video below, followed by a Q&A that the two tag-teamed via email:
In another crazy viral Kickstarter phenomenon, Mathew Inman, creator of the popular webcomic The Oatmeal, fully funded his Kickstarter for a game called Exploding Kittens in just 20 minutes on Tuesday.
In less than an hour, it was 1,000 percent funded. And within just seven hours, it was 10,000 percent funded with over $1 million raised. The Kickstarter is now more than $2 million past its $10,000 goal with 29 days to go. Holy cow. That’s even faster than Reading Rainbow reached $1 million.
It’s yet another example of cat-loving Internet denizens making something go viral. But it’s also a lesson in how The Oatmeal’s online marketing chops and powerhouse social media presence translated into serious Kickstarter gold—a phenomenon we’ve seen for a number of niche marketers.
Because it’s not the video of still-frame drawings and Inman talking over some cheap needle drop that made this campaign explode. It’s not the rewards, which are little more than various versions of the card game.
Nope, it was the day Inman spent updating his social networks with cute image macros of exploding kittens to reward and thank his “Precious Oatlets” for their loyalty in funding the game—while making those of us who hadn’t clicked feel left out. Eventually he even sucked me in when an atomic blast of a kitten exploded across my Facebook page bragging about reaching the million mark.
Let’s face it—it’s hard to resist atomic bomb kittens.
With a tagline like “Change clothes in public without ever getting naked,” The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the apparel startup their money.
The “mobile changing room” had a Kickstarter goal of $22,000, but when the campaign ends tomorrow, the final tally will be closer to half a million dollars.
The problem The Undress is designed to solve—working out and attempting to change into normal clothes without treating your car or gas station restroom as a fitting room. The solution—a dress that you wear that allows you to change without having to do that weird “how many seconds do I have to put my underwear on before someone walks in on me” dance. You’ll have to watch the video for the demonstration, but it’s an ingenious idea.
At first glance, I wonder how big the market is for people who want to change into clothes without showering after a workout, but $468,000 raised probably answers that question for me.
Today’s cool-but-slightly-horrifying vision of the future comes courtesy of Yourbot, which is a combination of a digital time capsule and man’s search for immortality.
Yourbot is a service that creates a psychological profile of you, then uses photos of you to create a 3-D digital avatar that can be shared with your descendants after you pass on, fully capable of communicating your memories and personal anecdotes such as your first kiss.
While users will primarily interact with Yourbot on the Web or via a mobile app, the creators are also developing a voice-activated device featuring your interactive avatar. The device will only be available to Kickstarter backers.
We caught up with Reading Rainbow co-founder and CEO Mark Wolfe (who wrote and directed the Kickstarter video) and chief marketing advisor Teri Rousseau to find out how they’ve remained authentic to their brand while reinventing Reading Rainbow for a new generation of digital natives.
AdFreak: Tell me a bit about the brand after Reading Rainbow left public television.
CEO Mark Wolfe with LeVar Burton
Rousseau: The original mission when LeVar and Mark formed RR Kids was to bring back Reading Rainbow for this generation and LeVar very much felt that the way to bring that back was through digital technology. Our original app was for the Kindle Fire and iPad, and it went really well. We had kids reading over 150,000 books a week. It was a top-downloaded app.
Wolfe: I think we’re just lucky that parents are looking for something. Kids want to spend time in front of an electronic device. When television was the medium, kids wanted to be in front of it, and now it’s a tablet. You can’t mitigate that; you just have to utilize that as best as possible. Parents are confronted with so many choices, and not many of them are positive choices.
Rousseau: We recognize we’re competing against the Angry Birds of the world. One of our special elements in the app is our aesthetic. We’ve developed these beautiful islands where you can discover the books on: Animal Island, Awesome People Island (that’s the nonfiction), National Geographic Island. It’s fun to just explore that world and it becomes very game-like. Children want fun. Parents want quality content. That’s a challenge and that’s a challenge to any family brand: making sure you meet the mark with parents and children both. We had to make it very interactive while making sure we maintained the principles of the linear show.
So preserving the credibility of the Reading Rainbow brand was key in the creation of the app?
Marketing advisor Teri Rousseau
Rousseau: We were very careful with our development. We did do focus testing with both kids and parents. Our mission was bringing the brand back for digital and there’s no doubt it resonates with today’s families. At the same time, we didn’t want to disappoint anyone’s memory of what it was.
You had an existing fan base from another generation that you didn’t want to alienate.
Rousseau: Those classic episodes still hold up and are available on iTunes. Teachers still use them in the classroom. But I think the opportunity to bring back such a beloved and icon brand has been a once and a lifetime opportunity. Now know we did it right. We’ve proved that Reading Rainbow works in this new form, and what we needed to do to bring it to the next level was get help from the community.
What’s the next level beyond the app? Rousseau: We were hearing, “Is it on Android?” and, “Is it in classrooms?” Teachers were finding it themselves and paying for the app out of their own pocket. We needed to figure out a way to bring it to them in their own classrooms, and give access to schools free of charge for those in need.
So you created the Kickstarter campaign, and it’s been wildly successful. Rousseau: The whole Kickstarter thing has been overwhelming. Beyond our wildest dreams.
Wolfe: We’ve been absolutely surprised by the response, we had a feeling we’d be successful in the campaign, to raise a million dollars because we believed the audience that was most likely to help is the audience in their 20s and 30s that grew up with the show, but we did not by any stretch of the imagination think we’d reach $1 million in 11 hours.
The video seems designed to appeal to more than just the Reading Rainbow fan base. There are also a lot of great nods in there to LeVar’s career on Star Trek. Wolfe: We wanted to hit as many groups as possible. The Star Trek fan audience is in their 40s, and if you’re a Star Trek fan you appreciate the world of Gene Roddenberry. That world is a meritocracy where you’re rewarded for how you help the team and that’s an audience that appreciates literacy in society.
Beyond the message of Star Trek, LeVar himself seems to be a big advocate for literacy. Would you say this is LeVar’s labor of love? Rousseau: Absolutely! This is a lifelong mission of his. The brand has been around 30 years. It’s very much his life’s work.
Wolfe: When you get to know him personally, as I have for many years now, he’s authentic. LeVar is the Reading Rainbow guy in real life. His mother was an English teacher, and he was raised with an emphasis on reading.
So it’s that authenticity that shines through in the messaging. Wolfe: Audiences have such a finely tuned radar for authenticity and for bullshit, and that’s what’s hard for all of us advertisers and filmmakers is to walk that fine line between entertainment and informing them and keep everything authentic, and we hit that sweet spot. And I think that helped the message become clearer and more embraced.
Did it help in the Kickstarter too? Wolfe: We filmed it at an elementary school and this school gave us free run of their offices. All the teachers, all the parents were excited about doing it, because everyone loves Reading Rainbow. They weren’t just a location; they said please come and please let us be part of something that helps us bring Reading Rainbow back for schools.
And that made the difference to the credibility. It really did seem like you’d just walked into a real school… apparently because you did. Wolfe: The kids loved it. We were surrounded by love. The principal actually plays the teacher in the video, and she stayed late, till 10 p.m. because we were running late filming. She kept the school open for us. But nobody complained. Administrators, teachers, students, they all stayed late for us and I just think that’s huge. That made it so much fun for everybody. It felt like a group effort, that everyone was pulling for this.
Just like they are with the Kickstarter. Good luck with your $5 million goal. Wolfe: Thanks. I think you’ll be hearing about it. There’s definitely more to come.
Na última segunda-feira, o Kickstarter completou 5 anos de atividades, e para marcar a data, colocou no ar um vídeo que relembra a trajetória da plataforma de crowdfunding.
Apresentando pelo co-fundador Yancey Strickler, A Brief History of Kickstarter relembra como surgiu a ideia para a criação da plataforma e qual foi o primeiro projeto colocado no ar – uma camiseta com Grace Jones estampada -, mas que acabou não virando.
Como se fosse uma apresentação com slides, Strickler vai mostrando a evolução do Kickstarter, os projetos incríveis que foram aparecendo ao longo do caminho, com os ídolos dos fundadores tentando financiar seus projetos na plataforma.
Hoje, a equipe conta com 70 pessoas, foram 60.738 projetos financiados, com US$ 1.089.744,046 levantados. E a julgar pelos últimos 5 anos, isso é só o começo.
« Wish I Was Here » raconte l’histoire d’un père qui ne peut plus payer l’éducation de ses enfants et qui leur fera cours à domicile. Plein d’imagination, ce film a été réalisé par Zach Braff à l’aide de Kickstarter : la sortie est prévue prochainement dans nos salles. Le teaser est à découvrir dans la suite.
Nem sempre estar no Kickstarter significa não ter investimento suficiente para tirar a ideia do papel. É o caso do financiamento coletivo para o Dart, um carregador móvel fabricado pela startup FINsix. A empresa, que apresentou oficialmente a novidade durante a CES deste ano, já conquistou mais de 6 milhões de dólares em investimentos da Venrock e de outros investidores anjo, mas ainda assim quis colocar o produto no Kickstarter, como uma forma de se conectar com o consumidor final.
“Queremos nos conectar com os consumidores, receber feedback, criar um relacionamento. Achamos que uma campanha no Kickstarter pode ser um bom jeito de permitir que o engajamento com nossos usuários seja mais direto”, explicou a CEO Vanessa Green, em entrevista ao VentureBeat.
A ideia é simples, e muito funcional: o Dart é 4 vezes menor, e 6 vezes mais leve que os carregadores tradicionais, e mantém a potência de 65 watts. Além de recarregar um notebook, uma portinha USB ajuda a recarregar simultaneamente um gadget móvel. Colorido e compridinho, o Dart também evita aquela briga por espaço em uma régua de energia, e facilita identificar qual é o seu carregador, evitando desconectar o aparelho de um vizinho de tomada.
A empresa é fundada por profissionais formados pelo MIT, que se concentram em criar tecnologias de carregamento de dispositivo que sejam eficientes, pequenas e leves. Em apenas um dia de campanha no Kickstarter, já alcançaram mais da metade do valor requerido para levar o projeto adiante. Quem quiser aproveitar a oportunidade, que é quase uma pré-venda do aparelho, pode fazê-lo através desse link – um carregador para notebooks tradicionais custa 79 dólares para entrega nos EUA (130 dólares para entregas globais, com frete já incluso), e a versão compatível com MacBooks sai por 148 dólares (nos EUA, 199 dólares para entregas globais).
Impressoras são os videocassetes da nova geração. Você pode até argumentar que vivemos uma época de impressoras 3D, mas as de tinta continuam praticamente as mesmas com o passar dos anos: um caixote barulhento que vive dando pau, consome muita tinta e amassa o papel.
A empresa israelense Zuta Labs promete mudar essa cenário, e reduzir nossas velhas impressoras a um pequeno dispositivo móvel. A Mini Mobile Robotic Printer cabe na mão e se move no papel despejando tinta nos locais indicados pelo software. Tudo Wi-Fi, compatível com iOS, Android, Windows, OS X, e Linux.
Um “cartucho” de tinta pode imprimir até 1000 páginas, mas nesse caso é preciso considerar também a duração da bateria, com capacidade de até 60 páginas por carga. A velocidade é outro incômodo, já que a Mini Mobile Robotic Printer imprime pouco mais de uma página por minuto.
Para ter a impressora portátil, é preciso primeiro financiar o projeto no KickStarter, com custo de 135 dólares a unidade. Em menos de 24 horas, mais de metade do valor pedido – que é de 400 mil dólares – já foi arrecadado.
Most startups and creative talents would be proud to pull off one successful Kickstarter. But multi-talented musician Kawehi has just wrapped up her fifth, this time bringing in 10 times her goal and scoring widespread acclaim for her cover of Nirvana's "Heart-Shaped Box."
We recently caught up with Kawehi (pronounced kah-VAY-hee) and asked her what advice she has to share with those aspiring to similar levels of Kickstarter greatness. We've also sprinkled in some of her music below, which will probably go further toward explaining her success than a Q&A could.
AdFreak: You've run six Kickstarter campaigns so far, and five have far exceeded your goals. The most recent, Robot Heart, brought in nearly 10 times as much money as you requested. Do you ever think you're being too conservative about what you can raise?
Kawehi: Could I raise more than I ask for? With the right amount of work, and with such amazing fans/support team, probably. But I think it's important to only ask for as much as you need. A lot of people come up with some astronomical number—without doing research and proper planning. I usually make EPs, which run anywhere from three to five songs. It's a much smaller project than an entire album, hence the much smaller funding goal.
I also do a lot more projects than most—it's pretty common to do one Kickstarter project a year. I usually do around three. It wouldn't feel right to me if I asked for more than I needed three times a year from my amazing fans.
With Robot Heart, how will raising $29,000 change the scope of a project you originally budgeted at $3,000?
For years now, I've been an independent artist. My husband, Paul, produces my music, shoots all of my music videos—while I write all of the music, handmake every CD/DVD, host livestream concerts, do essentially everything a record label would do—and personalize every Kickstarter package. It's been a two-person show for a while now.
We're definitely going to be able to afford a little help this time around—hire a local business to help out with making the CDs, hire local college students who need extra cash and want to be in the music business to help me put the packages together, help Paul with recording, learn a few things behind the scenes. It'll be really great to have all of this extra help and be able to invest into the community we live in with the extra money we raised.
What do you think made your Robot Heart campaign such a hit? Was it all the pass-around for your cover of "Heart-Shaped Box"?
Pretty much. I think before "Heart-Shaped Box" came out, I was at about $7,000. So the video definitely helped!
People magazine recently called your version "the Internet's favorite Nirvana cover." But it seems to have its share of detractors, too, who think it's too different from Nirvana's signature roughness. What kind of balance were you going for?
I always try to keep the integrity of the song—and I think the best way to do that is to be as creative as you can be. As a singer/songwriter, I would respect anyone who covered my song in a way that I wouldn't have thought of myself while still keeping the right emotions of the song.
I realize that by getting creative, that usually means coming from a different place/angle, and a lot of times, people don't like it. But I don't make music because I want people to like me—if they do, that's just a perk. 🙂 I make music because I have to, because I love to, because I couldn't imagine my life without it.
Everyone says great videos are the key to great Kickstarters. But yours are relatively simple and low budget. What do you think makes a good Kickstarter video?
I think it's more important to come up with a creative video than a high budget video. For my project VOX (where I was making an all-vocal EP), I wrote an all-vocal song about the project and performed it live—while flipping cue cards. For TOY (where I was making an EP with toy instruments), I wrote a song and looped it live with all toy instruments.
For Robot Heart, I dressed up in a homemade cardboard box robot suit. Quality is still important—I never just open up my laptop and shoot a video from there—but I think the idea behind the video is infinitely more important. And it should bring your project to life so people understand what the project is—why you're doing it, and ultimately, why they should be a part of it.
Your first Kickstarter in 2011 didn't get very far, with $1,315 raised toward a $15,000 goal. What did you learn from that experience that made your later campaigns such a hit?
I learned that it's foolish to think things will just "happen." I was so bummed after that failure. So I took a whole year to research. I looked into other successful projects, saw what they were doing, tried to come up with my own version of that. I also realized that I needed to put a LOT more work into building the right kind of fan base.
It was a horrible feeling—that failure—but I'm so happy that I lived that, because I'll never want to be there again.
For you, is Kickstarter more about building a long-term fan community than raising short-term funds?
It is. And I think if you have that kind of mentality, you'll have great projects. I don't do Kickstarter campaigns for short-term funds. I do it because it's a long-term path I chose—to stay independent, to do the kind of music I love and hopefully the kind of music my supporters will love.
Would it be easier to just sign with a label who'll financially support my project? Most likely. But the sacrifices I'd have to make creatively … I'm not willing to give that up. So I choose this path—and it allows me to create the way I want while allowing my fan community/support team to be there, right alongside me, experiencing it together.
Any other advice for someone who wants to launch a successful Kickstarter campaign?
Do the work. Do the research. Put out tons of quality material. Make good product and engage with your fan community. They're the ones making it happen—I never forget that, and neither should they!
It's a wonder that cat-related brands don't already rule the Internet.
Cat-food brand and renowned jingle lover Meow Mix makes a move in that direction with an amusing and even potentially useful parody of Kickstarter—called Catstarter—envisioned as a way to crowdsource cool new cat-related inventions. Ad agency EVB conceived the site as a playful, feline-focused version of the well-known crowdfunding platform. But instead of actually backing Catstarter projects financially, you can just click on the ones you like, and Meow Mix will produce the most popular ones.
The site launches with three products; the top vote getter will go into production this spring. (The heated companion keyboard is an inspired one that I'll back right now.) It's also an R&D lab of sorts, as the brand also wants people to suggest ideas for making kitty lives better—something we can all get behind, yes?
Full credits below.
CREDITS Client: Meow Mix Campaign: Meow Mix Catstarter Agency: EVB Executive Creative Director: Steve Babcock Creative Directors: Patrick Maravilla (Copy), David Byrd (Art) Art Director: Tom Zukoski Copywriter: Nate Gagnon Designer: Markandeya Sendan Illustrator: Natalia Martinez Motion Graphics Designer: Kevin Brown Sound Designer: J. Michael Neal Director of Technology: Ken Goldfarb Lead Interactive Developer: Josh Kanner Interactive Developer: Ken Crosby Senior Producer: Kevin Turner Vice President, Director of Account Management: Kathleen Foutz Strategist: Neeti Newaskar Producer: Kevin Turner
Voici la campagne Kickstarter pour une création d’un jeu de cartes que le studio de design anglais Hundred Million a conçu. Ce jeu comporte des nuances de 4 couleurs différentes : Cyan-Magenta-Yellow-Key et transforme complètement les jeux de cartes traditionnels. Plus de détails dans la suite de l’article.
O Kickstarter divulgou hoje sua retrospectiva de 2013. Mais de 3 milhões de pessoas colaboraram com cerca de 480 milhões de dólares para tornar realidade 19.919 projetos.
O site de crowdfunding relembra algumas das criações marcantes do ano, como o Peeble, Oculus Rift, Ouya, o documentário “Inocente” – que depois ganhou o Oscar -, a volta de “Veronica Mars”, entre outros.
Em março do ano passado, a campanha de crowdfunding para um filme baseado na série cancelada “Veronica Mars” quebrou recordes no Kickstarter. Se tornou o projeto que mais rápido arrecadou 1 milhão de dólares, terminando com um montante total de 5.7 milhões. Discuti a questão, aliás, em um post com o título: “O que a campanha crowdfunding de ‘Veronica Mars’ nos diz sobre o futuro das indu?strias criativas”
Agora, 9 meses depois, o diretor Rob Thomas revelou o primeiro trailer do filme produzido com dinheiro dos fãs. Não deveria ser surpresa notar que se parece muito mais com um episódio estendido do que com um filme propriamente dito. É um orçamento baixo para uma produção de Hollywood, mas com 6 milhões de dólares da pra fazer um capítulo de “Game of Thrones”, por exemplo.
Para a Warner foi um ótimo negócio, já que eliminou parte do risco financeiro da balança, mas não me parece que o filme vá atrair uma nova audiência, além daquela que já era fã da série.
“Veronica Mars” estreia no dia 14 de março nos cinemas.
Uma policial renegado lutador de kung-fu, viaja no tempo para matar Adolf Hitler. Porém, vai enfrentar em seu caminho perigos como dinossauros, vikings, deuses, robôs e vilões de videogame, tudo com a nostalgia dos anos 1980.
Isso tudo pode estar num filme só – “Kung Fury” – se você ajudar a financiar as ideias nonsense do diretor David Sandberg no Kickstarter. Ele pede um financiamento de 200 mil dólares, para contratar sete artistas digitais durante seis meses.
Caso atinja o objetivo – o que certamente deve acontecer fácil – Sandberg irá lançar “Kung Fury” de forma gratuita na internet. Assista ao trailer acima e confira mais detalhes na página do Kickstarter.
Qual a receita para fazer um relacionamento durar? Quais são os segredos dos casais que ficam juntas a vida inteira? Como superar os obstáculos? É para responder estas e mais questões que os criadores do Global Glue Project viajaram o mundo vivendo, acompanhando e entrevistando dezenas de casais.
“Queremos atrair espectadores que gostem do nosso trabalho durante o tempo e construa organicamente um relacionamento com o que temos a dizer.” – Co-fundador DJ Pierce
Durante 3 anos, foram filmados 52 casais em diferentes países (EUA, Japão, Coréia do Sul, China, Rússia, Índia, Romênia e Dinamarca), acompanhando a vida íntima de relacionamentos variados, dos que estavam em seu primeiro ano aos que já duravam 70.
Em campanha para arrecadar investimento no Kickstarter, o próximo passo do projeto é transformar todo este material em uma série de documentários curta-metragens sobre os desafios de se criar laços que duram a vida toda.
O objetivo é lançar um documentário por semana, na web, durante um ano inteiro. Por enquanto, quatro destas histórias estão online em beta. Junto aos vídeos, é possível mergulhar na vida de cada casal ao navegar por fotos, textos, confissões e todas aquelas boas recordações guardadas com o passar dos anos.
Global Glue Project quer mostrar que o amor não é algo inatingível e efêmero.
Ao abrir as portas da casa de cada sacal, o projeto nos dá a chance de ficar frente a frente com pessoais reais, gente como a gente, que compartilham com carinho seus segredos sobre cada obstáculo, esforço, sentimento e todo o trabalho árduo que tiveram para preservar e fazer durar um verdadeiro laço.
Focus sur ce projet Gramovox : une superbe idée mêlant technologie et vintage, proposant un dock avec Bluetooth permettant de diffuser du son avec un design s’inspirant des vieux gramophones. Une idée proposée sur Kickstarter à découvrir en images et en détails dans la suite de l’article.
Keiichi Matsudaé um designer e cineasta conhecido por seus trabalhos de realidade aumentada – Domestic RobocopeAugmented City 3D – que cruzam barreiras e levam a tecnologia para além das telas e dispositivos, tornando parte integrando do mundo físico. Estes dois filmes premiados geraram bastante atenção pela construção de mundos futuristas e interfaces interativas dignas de filmes de ficção científica.
“Uma ficção científica de nosso tempo; introspectiva, crítica e de belo design.” – Matsuda, via Kickstarter
Alguns anos depois, Matsuda está de volta com um novo projeto em campanha para financiamento coletivo no Kickstarter. Hyper-Realityé uma série de curta-metragens filmada em Medellin (Colombia), que tenta evitar os habituais carros voadores como visão do futuro para se concentrar nas ideias e consequências em torno das “cidades inteligentes”.
Cada curta será focado em um personagem diferente e sua percepção sobre a cidade. Seguindo seu ponto de vista pela narrativa, daremos de encontro com milhares de sobreposições de ficções, dados e informações em forma de realidades aumentadas. Temas como identidade, controle, privacidade, manipulação da mídia, poder dos dados e rebelião open source permearão cada enredo, que tomará o curso de um único dia. Os filmes terão em torno de 5 minutos cada um.
Enquanto seus trabalhos anteriores incorporaram marcas e o conceito de ubiquidade da publicidade digital nas narrativas contadas, desta vez, em Hyper-Reality, Matsuda está convidando empresas a se tornarem seus parceiros para ajudarem no financiamento e a transformarem sua visão de futuro em mais realista.
Temas como identidade, controle, privacidade, manipulação da mídia, poder dos dados e rebelião open source permearão cada enredo.
Para as marcas, as oportunidades estão desde em atribuições de logo à cenas inteiramente baseadas em um patrocinador. Ter empresas envolvidas no projeto gera maior força e apelo aos filmes e, ao mesmo tempo, acaba sendo um gesto irônico ao sistema que a própria narrativa tem como crítica. Aqui, enquanto os filmes visam destacar as oportunidades de um futuro, também buscam refletir sobre um otimismo exagerado ao olhar de perto as consequências mais obscuras que tais avanços poderiam ter.
Hyper-Realityacaba servindo como uma plataforma de debate a qualquer um que se preocupa com os caminhos traçados junto à tecnologia. Ao criar visões mais nítidas e públicas, o projeto ganha poder de influência naqueles que estão trabalhando em propostas para moldar o futuro, bem como em todos nós, usuários e entusiastas.
FlyKly est une roue de 4 kg qui permet de pédaler avec une assistance électrique à n’importe quel moment. Pensée avec une application mobile, ce projet Kickstarter pensée par l’entreprise new-yorkaise permet de choisir la vitesse, mais aussi de suivre son parcours par GPS. A découvrir dans la suite en vidéo.
Beer Press Collection, c’est un impressionnant projet Kickstarter qui a déjà soulevé la somme nécessaire pour produire des repose-verres au design très réussi. Des créations d’une grande beauté, proposées dans différents packs à découvrir en images dans la suite de l’article.
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