WPP, the world’s largest agency network, said it will discontinue working in Russia following the invasion of Ukraine, affecting nearly 1,400 employees. The company, which employs 200 people in Ukraine, has released a statement that thanked its Russian staff while informing them of the withdrawal. “We deeply regret the impact of this decision on our…
Advertising awards festival Cannes Lions has cut Russia off from its global award scheme following its President Vladimir Putin’s invasion of neighboring country Ukraine, meaning agencies and brands from the country will no longer be eligible for a trophy in 2022. Russian delegates will also be banned from attending the festival. “We stand together with…
Business consultancy Accenture has announced that it is to discontinue its business in Russia following the invasion led by President Vladimir Putin of its neighboring country Ukraine. Almost 2,300 members of staff are employed in Russia, including its marketing services division Accenture Interactive where it has worked with Unilever, Avianca and Radisson Hotels. The company…
Since launching an unprovoked invasion of Ukraine on Feb. 24, Russia has bombarded cities across the Eastern European nation and displaced hundreds of thousands of civilians. The war, Europe’s largest since World War II, has sparked global backlash against Russia and ally Belarus, with penalties including sweeping economic sanctions, ejection from most international sporting events,…
When people are losing their lives to save their country’s freedom, entertainment such as sports feels insignificant and yet it has become one of the sanctions against Russia that it will feel for years to come following its invasion of Ukraine. The sporting sanctions of the last week have been widespread, led by the International…
A group of agency professionals and freelancers from Ukraine’s creative industry has issued a weighty brief to the global creative community: help prevent a third world war. The Prevent WW3 project calls on creative specialists from around the world–including those in Russia who do not support the war–to use their skills to help Ukraine in…
Editor’s note: As part of our coverage of Russia’s invasion of Ukraine, Adweek has been reaching out to creative professionals who remain in the country. Serhii Malyk, creative director for Kyiv-based creative agency Angry, sent us the following dispatch. On the night of Feb. 24, Inna [Polshina, co-founder and creative services director of Angry] and…
While many global industries have been sluggish to take a hard stance over Russia’s invasion of Ukraine, one high-profile exception has been the international sporting community. Backlash against Russia and its ally, Belarus, has been rapid, decisive and worldwide in scope. One of the most vocal critics has been the traditionally neutral International Olympic Committee….
With social media users quickly showing how eager they are to share news and resources about the war in Ukraine, there is growing concern about the potential for misinformation to be spread widely in the process. Adding to this threat is the power of the Kremlin’s propaganda machine, which has been in full force since…
As Russian troops moved into Ukraine in the early hours of this morning, international advertising businesses such as WPP, Dentsu and Publicis sounded concerns for their employees and professional partners based within the country. In the build-up to Russia’s invasion of its neighbor, world leaders had begun issuing economic sanctions against the aggressor in a…
When Nene Parsotam was commissioned by Goldman Sachs to art-direct the Innovators In STEAM (Sciences, Technology, Engineering, Arts and Mathematics) photo series for Black History Month, she found the perfect opportunity to showcase emerging Black talent in the tech field. “The innovators were from wearable tech, architecture, tech in music and AI,” the London-based art…
When you’ve left home with big dreams, sometimes returning without soaring success can feel like its own form of failure. That’s the situation a stuntman and aspiring filmmaker finds himself in as we open on Apple’s Chinese New Year ad, marking the fifth year the brand has launched an artistic spot celebrating the holiday. Returning…
One of the biggest blockers to the spread of electric vehicles around the world is the infrastructure required to keep them charged. Volvo Car Brazil has built about 1,000 chargers around Brazil, but as the “Volvo Recharge Hijack” campaign created in partnership with Grey Brazil shows, Volvo customers aren’t the only ones who benefit. A…
When it comes to global crises, many take to social media to express support, sadness or even outrage. In a new campaign, the International Committee of the Red Cross (ICRC) is reminding people that we can put value behind those reactions on social media. The ICRC, a humanitarian organization based in Geneva, and agency Wunderman…
After adding 100 staffers to its Canadian offices this year as revenues rose 45%, independent agency Rethink is making its move south of the border and establishing its first New York location. The agency has experienced strong growth in recent years as it produced high-profile, often award-winning work for clients such as Heinz, Kraft Mac…
The Covid-19 pandemic introduced a myriad of complex issues for brands, forcing them to grapple with their purpose and relevance during a global crisis. The circumstances led Bram Westenbrink, global senior director at Heineken, to issue what he calls “the hardest brief ever given in my life.” Realizing the brand needed to show up differently…
Whether you’re in marketing or publishing, your goal is to get attention–and achieve retention. You want your audiences to notice what you’re featuring and keep it bouncing around in their memory for as long as possible. Agency Havas Tel Aviv decided to put that skill set to use for a 24-hour domestic abuse hotline, which…
The social stigma that men face while reaching out for emotional support is an ongoing concern, but many experts believe that talking things through with a friend can prevent individuals from hitting a crisis point. The challenge of lowering defenses in a world that tells us that “boys don’t cry” can be one of the…
Crisp, steaming fries and cold beer. It’s a combination that’s become nearly universal, but its origins are profoundly Belgian. So when Anheuser-Busch InBev was looking for ways to create more brand awareness in Colombia for Stella Artois, a lager with a rich Belgian history, the marketing team turned to a pairing with more than 200…
Art can mean many things and is often used as a form of protest, expression or passion. It’s not just in art galleries, either: graffiti art can be transformative and a way for a community to express itself. But some images, as labor-intensive as they are, might not be fit for everyone’s eyes. In an…
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