Victoria Beer Celebrates Its Ties to Mexican Tradition in Summertime Campaign

First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands’ Victoria remains one of Mexico’s most recognizable beers. With a logo that sports the mythical king Gambrinus–fabled to be able to put back 144 pints in a single session–Victoria has a history of embracing its jovial side while celebrating tradition. In its new…

Red Cross Campaign Shows a World Where Health-Care Workers Are Hero Worshipped Like Footballers

The International Committee of the Red Cross (ICRC) says there were at least 3,780 attacks involving health personnel and infrastructure committed between 2016 and 2020. So to raise awareness of the treacherous conditions health-care professionals work under in some countries facing conflict and violence, a campaign has been developed targeting young people. The “Unknown Heros”…

As the World Opens Up, Global Publishers Shift How They Work With Partners

As markets around the world start reopening, CNN is getting out in front to reach decision-makers about the recovery. The WarnerMedia brand is doing so by expanding CNN International’s CNN Marketplace across regions and platforms. By adding more inventory in TV and digital, CNN International aims to add more to its bottom line, capitalizing on…

This Clever Ad Has Bad News for Fans of a Certain Titanic Scene

If you want to recreate that iconic scene from Titanic–you know the one–you’ll need to pay special attention to the nautical miles-per-hour of your ship. If you don’t, you could end up like this poor couple, trying their level best to romance each other (a la Kate Winslet and Leonardo DiCaprio) but succeeding mostly in…

A New Pilsener Ad Highlights the Selflessness of Ecuador’s Front-Line Doctors

Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time….

Can You Spot the Child Warning Signs This Gorgeous Video Hides in Plain Sight?

It’s a rare ad that’s both gorgeously artistic and yet effective in a highly practical way. But you definitely get the combination of soaring creativity and tangible education in the new 2-minute video from Danish optical brand Synoptik and Copenhagen agency Robert/Boisen & Like-Minded. The short film is directed by Rune Milton, known for his…

Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns. The latest entry in the brand’s visually stunning oeuvre features a dream-within-a-dream that embeds the dancers in a cyberpunk urban landscape with…

Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

Miroma Ventures, the venture capitalist firm of marketing services collective The Miroma Group, plans to invest $100 million to support growth-stage consumer brands and media platforms. With seeding from The Miroma Group chief executive Marc Boyan, the organization wants to focus on purpose-driven investing in businesses led by underrepresented talent or challenger brands that are…

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Whether it’s a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure. Realizing this, Brazil’s Heli?polis’ symphony orchestra, or Sinf?nica Heli?polis, joined forces with Hungry Man Productions to make headlines in a country obsessed…

The 11 Eusebios. A Tribute to one of the best players ever. From Y&R Lisbon

Agency: Y&R Lisbon
Cliente: SL Benfica
Title: The Eleven Eusebio’s
Benfica Marketing Director: Miguel Bento
Creative director: Pedro Ferreira / Judite Mota
Copy: Sofia Moutinho
Benfica is the greatest football team in Portugal. When its legendary player Eusébio died, the club wanted to pay him an outstanding tribute.So Y&R Lisbon decided to get Eusebio playing for Benfica one last time. In the match following his funeral, all the 11 players wore the same name on the back of their jerseys. The Eleven Eusebios match ended up having worldwide media coverage.

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AAA Cancer by VCCP Spain, Madrid

Advertised brand: Spanish Association of Adolescents and Young Adults With Cancer (AAA Cáncer
Advertising Agency: VCCP Spain, Madrid.
Managing Director: Javier Suso
Chief Creative Director: Beto Nahmad
Creative Director: Jesús Mellado
Art Director: Yerai Gómez
Copywriter: Sergio Villarrubia
Account Director: Rodrigo Alviso
Multimedia Art Director: David Sousa, Álvaro Marugán
Published: April, 2014

 

Testicular cancer is the second most frequent cancer among young men.

In spite of having high cure rates, the embarrassment men feel about talking about their private parts with a doctor results in many tumours not being detected in a timely manner.

We have to change this!

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And then came a lot of sheep’ #EP2014 #MYFIRSTTIME

Some background info:

The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.

The video shows a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumps his head. This is followed by a sequence of rather strange events, starring a flock of sheep in the lead role.
The video targets first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep.

 

 

Client: European Parliament
Agency: Ogilvy Brussels
Executive Creative Director: Sam De Win
Copywriter: Sam De Win
Art Director: Seb De Roover
Producer: Bruno Dejonghe
Production Agency: Czar
Director: Koen Mortier
Music: Compact Disk Dummies
Client: Stephen Clark, Thibault Lesenecal
Client Director: Laure Van Hauwaert
Accounts: Ulrike Stolze, Ieben Enghien
Strategy Director: Kristel Vanderlinden
Head of Reputation: Tomas Sweertvaegher

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Beer for Belts by Y&R Prague

Beer for Belts is a charitable action pledging to donate belts to Americans who are wearing sagging pants, for every 6 pack sold throughout the campaign.

Two Tales is a family owned brewing company from the Czech Republic, exporting beer novelties around the world. The campaign reflects Two Tales’ spirit, a beer that’s ready to add a touch of fun and flavour to a market that’s already cluttered with generic beer brands.

Executive Creative Director: Jaime Mandelbaum
Senior Art Director: Atila Martins Lauar
Graphic Designer: Neil Johnston
Copywriter: Andrew Lewis
Copywriter: Simona Lazar??
Social Media Manager: Mark Long
Motion Designer: Carlos Baer
Account Director: Jakub Heres
Junior Account Manager: Lucie Cechova?

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Ambient Interactive for Forbes by Y&R Czech Republic

Client: FORBES
Agency: Y&R Prague, Czech Republic
CCO: Jaime Mandelbaum
Art Director: Atila Martins
Copywriter: Simona Lazar
Editor: Carlos Baer, Ivan Holic
Account Supervisor: Tomas Dvorak
Producer: Tomas Tomasek

The objective of the campaign was to prove that Forbes Magazine is not just a financial magazine, but a guide towards a successful lifestyle.

To get the message across, we created a social experiment based on the psychological phenomenon called „The Bystander Effect”, demonstrating how in today’s socio-economical context, success is a matter of life and death. While an average looking person was left lying on the ground for a long period of time, a successful looking businessman was attended to in less than 15 seconds.

The campaign was launched on April 16th and the video views have been growing steadily without any paid media.

The video is in Czech but English subtitles can be turned on by pressing the

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Bradley International Terminal

Digital Kitchen a travaillé en collaboration avec Los Angeles World Airports pour créer cette installation numérique époustouflante dans le nouveau « Bradley International Terminal » de LAX. Proposant de multiples projections, cette création de toute beauté est à découvrir en vidéo dans l’article.

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Amnesty International – Ink

Voici le dernier film de Danakil pour Amnesty International. Afin de symboliser le pouvoir des signatures comme une arme pour la protection des victimes, la vidéo illustre l’image de la puissance de l’encre sur les tortionnaires. Un spot signé Wanda Productions à regarder et partager.

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Adobe strikes back at Apple, or is it just a declaration of love?

The Latest Microsoft Faux Pas

microsoft-photoshop-082809 Apparently, colorblind workplaces are only in the United States.

I give you the Microsoft photo. Microsoft’s U.S. Web site features a picture of an Asian male, a black male, and a white female. Microsoft’s Poland site has an Asian male, a white male, and a white female. Wait a minute, something seems familiar. Right, the photo is the same. Well, except for one thing: The face of the black male is now white! What is this cosmetic miracle Microsoft tapped into? It’s no miracle, it’s an act of Photoshop, poorly executed.

Microsoft altered the image on the front page of its Web site in the Poland marketplace when it removed the black man’s face in the photo and replaced it with a white man’s. No other patches of skin were altered, meaning the mans hand, also in the photo, was left untouched. Now, one can joke that man is English and drives on the passenger side and one can even remark that the image does not spit on racial harmony, but in fact, “[It] symbolizes [sic] interracial harmony,” as Vijay, a commenter from the PhotoshopDisasters blog, wrote. A source on CNET said the model switch might have been influenced in light of the “racially homogeneous” market in Poland. Realistically, though, no one will ever know what happened or whose hands it may have slipped past.

Now that the photo has been publicly scrutinized, what is being done? How will Microsoft get their image back? The reality is, whether we like it or not, certain demographics are racially skewed and the advertiser has to adjust messages according to demographics. It’s also the advertiser’s job (now pay attention here, it may be a bit shocking) to make sure such adjustments are done cleanly, tastefully, and, above all, without the knowledge of the uninvolved. For example, do you want to see the woman fold herself in the top-half of the box just before the magician saws it in half, or do you want to marvel at the wonder of magic dust?

Care to probe more? Take a closer look at the laptop in the image. That’s a Mac, right?

Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.

AdBlogArabia at Cannes Lions 2009

Zeid Nasser, Founder of AdBlgArabia and mediaME, at Cannes Lions 2009

Entrance into Cannes Lions 2009 Exhibition & Shortlists Gallery area

Cannes Lions T-shirts for sale

Scenes from an Award ceremony

More scenes from Award show

Awards Show Ends

And that’s when I get my chance to get onto this impressive stage

People streaming out of Awards hall after the show

Some winners with their “Lions” posing on the red carpet

Global warming melts the ice caps, in Cannes!

Bob Geldof speaks at launch of Kofi Anan’s “Tck Tck Tck” campaign

Maurice Levy of Publicis speaks to Eric Schmidt, CEO of Google

Scenes from one of the Workshop/Seminars held in a casual setting

The Press Room at Cannes Lions. Free Internet & Coffee for press!

The Microsoft Advertising lounge. Free Internet for all, no coffee :)

The Young Lions Competition area

Stunning interactive ‘touch & drag’ screen featuring the Cannes programme

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Destination fantasy world

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Advertising Agency: Horizon Draft FCB, Kuwait
Creative Director: Joe Ghazal
Art Director: Yasser Khairat
Photographer: Haifa Malhas