LONDON–Phil Young, founder of outdoor lifestyle agency Mighty Mighty, has loved spending time outside since the first time he hit the ski slopes as a teenager. After that experience, he became a snowboarder, cyclist, trail runner and skateboarder, and even co-hosted a snowboarding TV show. But over time, a realization dawned. “I’ve always been the…
Santa Claus famously arrives via chimney to dispense Christmas presents each year, but obviously not everyone in the modern age has a chimney. So what do you do when your apartment building is low on hearths and flues? That’s the question a young boy sets out to answer in Coca-Cola’s global Christmas ad, debuting today….
The holidays are quickly descending upon us. For many, November marks the beginning of the mad search for the perfect gifts for family and friends. Etsy, however, has launched a campaign to remind us that the sentiment behind the gifts is always the reason for the season. The online marketplace is highlighting its one-of-a-kind handmade…
As D?a de Muertos– also known as the Day of the Dead–approaches, it is not only a reminder to remember family and friends that have passed away, but to celebrate love and acceptance as a community. Doritos Mexico distills that message in this year’s D?a de Muertos-related campaign with a short film titled “Nunca Es…
What would you do for an extra pizza from Domino’s? For the people of Portugal, getting a free pie this Halloween is actually pretty easy. All they have to do place their orders from one of the country’s most reputedly frightening streets. With creative assistance from agency Leo Burnett Lisboa and Flesh 512, the pizza…
At the end of the day, a sizable portion of modern-day rap beefs are remembered as little more than interesting marketing moments. Take the thoroughly entertaining tiff between Drake and Kanye West, for example. Once considered cordial acquaintances, the two megastars have devolved into a fairly petty rivalry that has resulted in some cleverly placed…
The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new “Crypto Frequency” campaign from Havas’ Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio…
Now that the U.S. is officially out of Afghanistan, many of us fear for the hundreds of thousands of U.S.-affiliated Afghans facing uncertain futures. One reason brands should consider getting involved in the rescue effort is the role of brand purpose in driving growth across industries. Investing in social impact has become standard business practice,…
Though women make up roughly half of the gamers in Latin America, only 3% of professional gamers are women. Gender inequality in pro eSports is an ongoing conversation and based on the increase of gaming advertising and events geared towards girls and women, brands are beginning to take notice. In a market that relies on…
In the new video game Humankind, you can chart your own path for our species, and while the milestones might look familiar, the nations achieving them are far from predictable. French agency BETC’s cinematic ad for the Sega-published game has some fun with that central aspect of the game. In the spot, we see a…
It has often been said that shared meals are capable of bringing people together in surprisingly meaningful ways. Leaning into this basic truth, French grocery chain Intermarch? continues its series of ads spotlighting the sometimes bittersweet but ultimately heartwarming relationships of our lives and the role that food can play in them. “A Place to…
On a warm day at the beach, a scoop of citrus ice cream might sound like it would hit the spot. But if it turned out to be pitch black, would you still be as eager to enjoy it? That’s the stark contrast that ice cream maker Pepita’s and recently founded Australian agency All Good…
Powerful women aren’t always well-liked. Despite this, many have played an undeniable role in shaping the world and culture as we know it. Women like Boudica, Mary Queen of Scots, and Wu Zetian changed the course of history and remain immovable figures thanks, in large part, to their take-no-prisoners attitudes. U.K. retailer Diamonds Factory is…
Fast food has remained a reliable source of sustenance during this unyielding pandemic as drive-thru windows remain open to our yummy whims. Still, there’s no replacing the experience of stopping by a restaurant and dining in with our friends and loved ones, especially if we get to annoy them in the process. For its latest…
Sometimes facing challenges means overcoming them, even if that means going to head-to-head with an incredibly powerful figure. In the spirit of taking control of one’s own narrative, Brazilian financial institution Bradesco recently launched its “Face the Future” campaign. Created in partnership with Leo Burnett Tailor Made to promote its new app, the platform features…
Britain’s newspaper watchdog, the Independent Press Standards Organisation, has received 63 complaints, with more expected to come, in response to coverage by the Daily Mail of a U.K. tribunal that determined agency JWT had discriminated against two male creative directors. In the two weeks since Adweek broke the story of the tribunal’s decision, the Daily…
Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional’s Pilsener brand is getting in touch with what makes Ecuador such a special place by focusing on some of its most heroic citizens in its current campaign, #Ecuatorian?zate. Created in partnership with the agency Fantastica and produced…
You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin’s New Shepard rocket, what else is there to look forward to? Well, for Mercado Libre Mexico customers, there was free shipping. With some help from…
GLASGOW, Scotland–The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies to return to growth. Add some new tech-savvy leadership amid that moment, and you might have the kind of success seen by Scottish broadcaster STV. The network has seen dramatic…
There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one non-profit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice in order…
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