Ilana Glazer Hooks Up with The Swoosh, Considers Benefits of Running

Broad City’s Ilana Glazer is a reluctant runner in this new Nike Joyride campaign, created by New York and Portland-based agency Megs and Shamus. She’s also herself. Megs and Shamus and Marielle provided Glazer with scripts and the freedom to do what she does best—improvise. The spots were produced by Caviar and directed by Marielle […]

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How Do You See Her? When Do You See Her? Where Do You See Her?

Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]

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Entertainment Writers Do Battle with The Savages in Suits

Fade in. The writer’s room is oddly clean, bright, and empty. There’s a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story’s fire. In a city and in an industry that manufactures dreams, you’d think that writers would […]

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Be the Star of Your Own Story with Coca-Cola and Marvel

Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]

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Epsilon Snags $4.4B from Ad Agency Holding Company Desperate for Customer Data

Publicis will pay about $4.4 billion for Epsilon to give it a leg up in digital marketing and to help clients personalize their connections with consumers. Today, data is worth more than a mountain of gold on a platinum platter. “Our clients are facing increasing pressure from the rise in consumer expectations,” Publicis Groupe CEO Arthur […]

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A Delicious Product In A Slim Can

Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here’s a taste of what’s to come… Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, […]

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Make This Life Free And Beautiful With A Vacation to Jackson Hole

“We have lost our way. Machinery that gives abundance has left us in want.” -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial […]

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X-Men Love X-Tra Bacon

One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s.

The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the premiere of “Mystique”.

Additional spots from creative agency 72andSunny starring two more X-Men characters will be revealed in April.

Carl’s Jr. and Hardee’s are also inviting fans to unleash their inner mutants and participate in the “X-Men Digital Makeover”. By submitting a photo while eating or drinking a Carl’s Jr. or Hardee’s product on Instagram using the hashtag #EatLikeYouMeanIt, fans get the chance to receive a photo mutant makeover.

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Like Advertising, But With Less Job Security

That every copywriter has a screenplay in her desk is a tired, old cliché. If you’re one of those copywriters, or would like to be one, consider this insightful Adopt A Writer interview with Nina Bargiel, a Guild member with 17 episodes of Lizzie McGuire to her credit.

Q. What do you think would surprise people about your life as a writer?

A. People are shocked when they discover that I don’t drive a car made of gold and carry a handbag made from orphan babies. Being a writer means zero job security. Every job you’re at has a specific end, whether it’s when the show ends, when your contract’s up, or when the script is complete. You have to work on one thing and look for the next thing. It’s hard to ever sit back and relax because the rug could be pulled out at any time. A lot of people think that if you’re on a successful show that you’re set, you’ll just hop from show to show for the rest of your career. But it’s a lot like musical chairs, and depending on who you know, who’s working, your representation, and the current TV climate, you never know where you’re going to land. For most everyone there’s going to be lean times. My joke is that if you can live with fear, panic, and desperation and manage to be creative at the same time, this is the job for you!