Nike présente en collaboration avec le collectif Pigalle Paris et Amateur Basketball un spot magnifique mettant en avant l’état d’esprit et la qualité de l’équipe de la Goutte d’Or. Paul Geusebroek signe ici une réalisation soignée, autour d’images de la capitale. Plus dans la suite.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Un artiste français connu sous le nom du CyKlop cherche à colorer Paris et différentes villes avec cette customisation de poteaux et autres éléments. Jouant énormément sur le symbole de l’oeil, ces cyklopes sont à découvrir au détour d’une rue. Plus dans la suite.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
From Adbusters Blog
As Occupy gears up for the American Spring, our European counterparts will soon have one OWS victory to put in their cap. In France this past week, lawmakers put their backing behind a bill for a Robin Hood (Tobin) Tax. The tax, a fraction of a percent on all derivative, currency and securities transactions, will equate to billions of dollars for social programs (at a nominal cost to the markets) and will reign in the worst elements of speculative trading in Europe.
This marks the long beginning of the necessary radical shift in the economic paradigm of our age. Germany and the Eurozone states are already on board, leaving only the U.K. and the U.S. defending unbridled neo-conservative free market gains.
For all of us this side of the Atlantic, the obvious question is: why not a Tobin Tax here?
When the G8 meets in Chicago this May, lets make sure that Occupy is there to greet them with a demand for Robin Hood.
(Reuters) – France wants to target bonds and derivatives, as well as stocks, with a new tax on financial transactions which the conservative government hopes to introduce before an April presidential election, Finance Minister Francois Baroin said on Tuesday.
President Nicolas Sarkozy’s government is keen to push ahead with a “Tobin tax” even without its European Union partners …
Read the entire article: http://www.reuters.com/article/2012/01/10/us-france-tax-idUSTRE8091BC201…
Le magasin Nike Paris des Champs Elysées dévoile son nouvel espace “Boot Room” entièrement dédié au monde du football : un univers de 560m2 dédié aux amateurs de customisations et de sport. Plus de visuels de cette installation pensée avec Studio White, dans la suite de l’article.
I attended the USA Today dinner honoring all the US judges participating in the Cannes festival. As it is every year, the dinner was at famed restaurant, Le Moulin de Mougins just outside of Cannes.
At the event were many of our country’s leading advertising and marketing professionals, including the following: Bob Greenberg, Gerry Graph (jury), Michael Roth, David Lubars (head juror), Tom Bernadin, Ty Montegue, Howard Draft, Tom Bedecarre’ and dozens of others whose names and faces you’d recognize. Other jurors invited were Rich Silverstein, Nick Brien and David Droga. In addition, I was able to identify various marketing big wigs from Kraft, P&G and McDonalds.
You get the idea. If someone dropped the proverbial bomb on Le Moulin the US ad industry would be decimated. Which got me to thinking…
What if someone did, God forbid, drop a bomb on the place? After the dust cleared, would our much-maligned industry suffer even further or, as many cynics have suggested, would the elimination of so many big shots suddenly the decks for a faster, brighter and sharper version of…them?
I know this sounds morbid. Terribly so. But it’s what I thought about as I exited the restaurant into a parking lot full of waiting Mercedes sedans. The drivers were all lined up like West Point Cadets. Upon seeing a colleague exit and me they descended upon us. Seriously, folks, it was like Night of the Living Limo Drivers.
Conversely (and less morbidly), what would happen if Le Moulin somehow became transported to the proverbial desert island? None of us very good at actually making things, could we survive? If so, would we form a huge holding company, give each other untold shares, and go about bamboozling the indigenous people into hiring us?
Hey, I’m only kidding!
USA Today threw a lovely soiree and I felt privileged to have been there, let alone invited. One of the most fun things about coming to Cannes is the opportunity to meet so many VIPs of our industry, and not just from the creative ranks. At any given moment you might bump into your mentor, idol, future or former boss. Pretty scary. Pretty cool.
Steffan Postaer, Chairman and CCO of Euro RSCG Worldwide Chicago. He just completed a novel about God and Advertising and posts regularly on his blog, Gods of Advertising.
It’s that time of year again – Cannes is coming. Does the lure of hardware, sunshine, and glamour call you like a siren song? Are you dying to add a trophy to your office or brag to clients that you were nominated the umpteenth time for an award? If so, perhaps you’re in the wrong business.
Don’t get me wrong – I love awards. I have a box in my basement, full of old trophies and ribbons from high school standing as a monument to a time in my life when I lived for my work (at the time, my work was drill team, but you get the idea). There is nothing I like more than being singled out for being the best. Now that I’m a lot older and, hopefully, a little wiser, I’ve finally gained some perspective and would like to bring you back to reality, even if for just a moment:
Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via twitter, LinkedIn, or her blog.
In a move to help address the health hazards that mobile phones bring, France is cracking the whip on mobile phone advertising, particularly to the kids. It is no secret that mobile phones emit radiation which can be a cause for cancer in kids. While this has been known for years now, France has taken the lead to address the issue to safeguard their youth from potential health risks.
Who knows if we may see the same trend followed by most companies from there?
French advertisements by contrast take a different view. Some put up in large cities including Lyon this week read: “Let’s keep them healthy, away from mobile phones!” Some Swedish research indicates that children are five times more likely to get brain cancer if they use mobiles, but other research efforts have found results inconclusive.
(Source) Telegraph
a href=/media/print/eurostar_hallucinatingimg src=http://adsoftheworld.com/files/images/eurostarlondon.preview.jpg alt=Eurostar: Hallucinating title=Eurostar: Hallucinating class=image image-preview width=460 height=345 //apAdvertising Agency: leg., Francebr /
Creative Director / Copywriter: Gabriel Gaultierbr /
Art Director / Illustrator: Christophe Dru/p
Extreme hold.
Advertising Agency: Publicis Conseil, Paris
Creative Director: Olivier Altmann
Art Director: Quentin Schweitzer
Copywriter: Nicolas Callot
Photographer: Vincent Vittecoq
Account Executive: Isabelle Saillant
Retoucher: Marc Thomas
Published: June 2008
What if Rock could help the homeless?
During the Eurockéennes rock festival, sign the petition against housing problems.
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Art Buyers: Marie Ferrara, Elise Kubler
Photographer: Roberto Badin
Retouching: Christophe Huet@Asile
Stylist: Carole Grégoris
Published: July 2008
Restaurants
Music
Cinema
Outings
What’s on
The urban magazine / Free
It’s up to us to tell you what’s going on around you.
The title plays on the double meaning of “A Nous” which is both the title of the magazine and “Up to you”
Advertising Agency: Australie, ,France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Director: Mathias Gaillard
Copywriter: Dan Assayag
Photographer: Romain Laurent
Other additional credits: Laurent Gesta, Stéphanie Lhermitte
Published: June 2008
Restaurants
Music
Cinema
Outings
What’s on
The urban magazine / Free
It’s up to us to tell you what’s going on around you.
The title plays on the double meaning of “A Nous” which is both the title of the magazine and “Up to you”
Advertising Agency: Australie, ,France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Director: Mathias Gaillard
Copywriter: Dan Assayag
Photographer: Romain Laurent
Other additional credits: Laurent Gesta, Stéphanie Lhermitte
Published: June 2008
Your body milk, is it really organic?
Where your beauty breathes.
Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel, Fred Gallier
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008
Your shampoo, is it really organic?
Where your beauty breathes.
Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel, Fred Gallier
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008
Your face cream, is it really organic?
Where your beauty breathes.
Advertising Agency: La petite agence dans la prairie, Paris, France
Creative Directors: Alain Montel, Fred Gallier
Art Director: Alain Montel
Copywriter: Fred Gallier
Photographer: Antoine Kralik
Published: June 2008
Advertising Agency: Publicis Conseil, France
Advertising Agency: Publicis Conseil, France
Advertising Agency: Publicis Conseil, France
Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Artistic Director: Pierrette Diaz
TV Prod: Sophie Mégrous, Forence Potthié Sperry
Advertiser’s Supervisors: Thomas Granger, Romain Lorthiois
AccountSupervisor: Emmanuelle Michel Mimran
Production: Wanda
Realisateur: Yoann Lemoine
Illustrator: Pierrette Diaz
You have never slept so deep.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Alban Galle
Art Director: Cyril Drouot
Photographer: Dimitri Daniloff
Account Supervisor: Laurence Dupas-Gelin
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
