Hasta La Creative!

Glamour is getting good at video content tied to its cover models and other interviewees. A couple of months ago, we got Anna Kendrick’s take on Reddit’s Shower Thoughts. And in the weeks since then, the magazine has rolled out amusing clips featuring everyone from Kim Kardashian to Kendall and Kylie Jenner to Bella Thorne.

Now, it’s Amy Schumer’s turn.Glamour’s August cover star has narrated her inner thoughts as she was subjected to a humiliating cover shoot at Chelsea Piers. And it’s vintage Amy. As she puts it: “I love strangers touching me and taking pictures of me.”

Check out an excerpt from her magazine interview here. At one point she addresses her quip from the Glamour U.K. Women of the Year Awards, when she said, “I’m probably like 160 pounds right now, and I can catch a dick whenever I want.”

“If a guy was like, ‘I can get pussy whenever I want,’ that guy would be a dickhead,” she says. “But to deny that there’s a major difference is ridiculous. For women, we’re taught to eat less until we disappear. And trained to believe that if you don’t look like everyone else, then you’re unlovable. And men are not trained that way. Men can look like whatever and still date a supermodel. I’m proud of what I said. I think it’s good to see somebody saying: I have a belly. And I have cellulite. And I still deserve love. And to catch the old D. And to not apologize.”

Check out the photos from the shoot below:

Aurélien Juner explore l’image de la mode à travers l’objet du magazine de mode. Cherchant à comprendre la fonction de diffuseur d’image de ces revues, il explore et interroge le statut des couvertures en décomposant le magazine. Un travail splendide à découvrir dans la suite.

Previously on Fubiz

• Jimmy Backius
• Cummulus and Nimbus
• BMW i8 Spyder Concept

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It’s that time of year again – Cannes is coming. Does the lure of hardware, sunshine, and glamour call you like a siren song? Are you dying to add a trophy to your office or brag to clients that you were nominated the umpteenth time for an award? If so, perhaps you’re in the wrong business.

Don’t get me wrong – I love awards. I have a box in my basement, full of old trophies and ribbons from high school standing as a monument to a time in my life when I lived for my work (at the time, my work was drill team, but you get the idea). There is nothing I like more than being singled out for being the best. Now that I’m a lot older and, hopefully, a little wiser, I’ve finally gained some perspective and would like to bring you back to reality, even if for just a moment:

1. Is the client happy? We must never forget that this business is always about “them” and never about “us.” What good does it do your client if the critics like your creative, but the client is not seeing much of a return on his/her investment? Clever is good. Profitable is better.
2. Are you doing good work on all of your campaigns, or on just one spot? It’s so easy to focus on only one commercial or campaign and pull out all the stops. Are all of the clients in your portfolio receiving the same consideration? If not, then it’s time to stop playing favorites and get back to work.
3. When pitching clients, how often do awards come up? Be honest. Do you spend more time talking about yourself than about what you can do for the client?
4. Define good work. I’ll bet if you ask 20 different ad professionals what good work is, you’ll get 20 different answers. Yet, we let a panel of, say, 10, determine what the best work is? No thanks.
5. Awards don’t always equal good work. I believe that for every award-winning agency, there are at least 10 non-winning ones that are doing as good, if not better, work. I had the great fortune to work for a small shop that routinely churned out great work. We never won awards for it, though. Why? We never entered. We knew that we turned out kick-ass work that got results for our clients, and that was all we needed to know.

Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via twitter, LinkedIn, or her blog.