May
05
Advertising: Push to Put Brands in Video Content
Posted in: UncategorizedThe move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
Mar
28
Advertising: At Big on Mars, Trying to Get a Handle on Tomorrow’s Tech
Posted in: UncategorizedDigitaria is starting a unit devoted to mobile technology in another example of efforts on Madison Avenue to keep up with the fast-changing landscape.
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Mar
18
Square Feet: Rebuilding Detroit, One House at a Time
Posted in: UncategorizedA program to renovate homes and provide them to writers is just one of a number of projects aimed at revitalizing the city.
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Mar
09
Advertising: JWT Plans to Celebrate 150 Years With a Focus on the Future
Posted in: UncategorizedAmong the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.
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Jan
30
Super Bowl Will Again Be a Showcase for Automakers
Posted in: UncategorizedChevrolet, Audi, Kia and Toyota are among repeat Super Bowl advertisers, but Jaguar will be a first timer.
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Dec
03
Advertising: In Marketing, Art’s the Thing
Posted in: UncategorizedThe reaching for art to seduce consumers has moved into the forefront, with marketers now at Art Basel in Miami this week.
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Oct
14
Advertising: P.R. Agency Begins a Push to Modernize
Posted in: UncategorizedThe Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.
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Oct
06
Selling Secrets of Phone Users to Advertisers
Posted in: UncategorizedAdvertisers and tech companies are finding new ways to track us on our smartphones and reach us with individualized ads.
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Oct
04
Social Networks in a Battle for the Second Screen
Posted in: UncategorizedFacebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.
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Oct
03
Advertising: Two Media Mainstays Expand Their Video Presence
Posted in: UncategorizedScripps Networks Interactive and the media company Meredith are following consumers’ eyes and advertising dollars.
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Sep
24
Bits Blog: Twitter Adds CBS to Its Stable of Big Advertising Partners
Posted in: UncategorizedAs the social network is trying to show sustained revenue growth, CBS and other broadcasters can pair video clips with ads and distribute them on the service.
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Sep
16
Campaign Spotlight: If You Like Music, There May Be a Ford in Your Future
Posted in: Uncategorized“The Rider Challenge,” an online marketing campaign produced by Live Nation Entertainment, pits teams competing in Ford Fiestas.
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Sep
09
Cal Worthington, Car Dealer With Manic Ads, Dies at 92
Posted in: UncategorizedMr. Worthington owned a string of car dealerships and ran dozens of outlandish commercials daily on California television for more than half a century.
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Aug
19
The Windup and the Pitch … Now, Back to the Game
Posted in: UncategorizedWhat baseball game? With seemingly every type of play carrying a sponsor, radio announcers are increasingly reading ads that interrupt the action.
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May
24
News Corporation Board Approves Split of Company
Posted in: UncategorizedThe company is expected to complete its separation on June 28, with publishing assets in one company and most film and television units in another.
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May
11
Trying to Be Hip and Edgy, Ads Become Offensive
Posted in: UncategorizedSome of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.
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May
01
G.M. and Mountain Dew Pull Ads After Criticism for Racial Insensitivity
Posted in: UncategorizedThe General Motors ad included a song with lyrics that crudely referred to the Chinese. Mountain Dew’s ad involved a battered woman and a lineup with African-American men.
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Mar
27
Media Decoder Blog: Fake Ads in India Showing Bound and Gagged Women Lead to Firings
Posted in: UncategorizedThe fake celebrity poster ads were created by employees of JWT India, for a real agency client, Ford Motor, without Ford’s approval or authorization. The agency said its disciplinary action included “the exit of employees.”
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