Hasta La Creative!

Basée en Israël, l’artiste Peddy Mergui a envisagée une série d’emballages alimentaires, à partir des lignes des plus grandes marques. Chacun des aliments porte l’identité familière d’une marque bien connue tel que Gucci, Prada, Nike, ou Apple. Chaque packaging est étudié par rapport à l’identité d’une marque et du logo.

L’artiste chinois Enle Li a fait une série conceptuelle appelée « Fruit Juice ». Chaque fruit est pris individuellement sur un fond identique à la couleur du fruit, pour ensuite être pressé ou mis en bouilli afin de voir la quantité de jus qu’il contient. Le grand gagnant est évidemment la pastèque.

We're not normally coffee-table book people, but this? This is awesome.

Designer Dinah Fried has just published a collection of fascinating images called Fictitious Dishes: An Album of Literature's Most Memorable Meals. To compile the 128-page labor of love, she cooked, photographed and art directed recreations of 50 meals found in literature, from Oliver Twist to The Girl With the Dragon Tattoo (who can forget all those oh-so-Swedish egg and cheese sandwiches with coffee?).

"Many of my most vivid memories from books are of the meals the characters eat," Fried writes. "I read Heidi more than 20 years ago, but I can still taste the golden, cheesy toast that her grandfather serves her, and I can still feel the anticipation and comfort she experiences as she watches him prepare it over the open fire."

Check out a few of the literary tableaus below and see several more on Brain Pickings, where Fried's former Rhode Island School of Design adviser, Maria Popova, describes the evolution of the concept:

The project began as a modest design exercise while Fried was attending the Rhode Island School of Design a couple of years ago, but the concept quickly gripped her with greater allure that transcended her original short-term deadline. As she continued to read and cook, a different sort of self-transcendence took place. … A near-vegetarian, she found herself wrestling with pig kidney for Ulysses and cooking bananas 11 ways for Gravity’s Rainbow.

Swann's Way by Marcel Proust (1913): Tea and petite Madeleines.

The Catcher in the Rye by J.D. Salinger (1951): Swiss cheese sandwich and malted milk.

The Girl With a Dragon Tattoo by Stieg Larsson (2005): Cheese and hard-boiled egg sandwiches with coffee.

On the Road by Jack Kerouac (1957): Apple pie and ice cream.

The Secret Garden by Frances Hodgson Burnett (1911): Roasted eggs and potatoes with salt.

Fear and Loathing in Las Vegas by Hunter S. Thompson (1971): Grapefruit and tequila.

Moby-Dick by Herman Melville (1851): Clam chowder.

Heidi by Joanna Spyri (1880): Cheese toast.

The Metamorphosis by Franz Kafka (1915): Half-rotten vegetables, bones and other refuse.

Fictitious Dishes: An Album of Literature's Most Memorable Meals is currently available on Amazon for a little under $15. 

Hat tip to my friend Theodore Hahn for pointing out this project on Facebook.

La designer polonaise Zuzia Zuber a fait une série de rouleaux à pâtisserie avec des motifs incrustés très drôles : des chiens, des chats, des hamburgers, des écritures, des formes géométriques, des renards et des dinosaures. Une manière très originale de cuisiner des cookies. A découvrir dans la suite.

With their organic reach plummeting, many brands worry that Facebook is becoming indifferent to their wants and needs. Well, that fear seems justified, based on a catty comment from Facebook's PR chief. 

Food site Eat24 cooked up a lot of buzz with its "breakup letter" to Facebook, in which it said it was closing down its page (which has 70,000 likes)—saying Facebook is becoming a pay-for-play service instead of a true social network. Such criticisms are nothing new. What is new is that a Facebook executive responded with a big middle finger.

In a snarky response on Eat24's page, Brandon McCormick, Facebook's director of global communications/monetization, said the site's "food porn" content simply isn't that interesting to Facebook users who would rather hear about breaking news and see photos shared by their friends.

"There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best photo of his homemade cupcakes," McCormick wrote. "What we have come to realize is people care about those things more than sushi porn (but if we are in the mood for it, we know where to find it Eat24!)."

Here's the full text of his comment, via Digiday:

Clearly McCormick was imitating Eat24's snarky tone, and his response is commendably candid. But for many brand marketers, it will also come off as confirmation that Facebook sees organic brand content as something its users want phased out.

UPDATE: As promised, Eat24 appears to have deleted its page from Facebook as of April 1.

L’artiste Henry Hargreaves a fait une série de gelées basées sur les couleurs du drapeau américain : rouge, blanc et bleu, qui calquent les profils des présidents américains. On retrouve Barack Obama, Lincoln, Reagan, Clinton et bien d’autres. Une série amusante à découvrir sur Fubiz dans la suite de l’article.

L’artiste néozélandais Henry Hargreaves a travaillé avec la styliste Caitlin Levin et le graphiste Sarit Melmed pour la série « Food Maps ». Le projet consistait à former des cartographies de différents pays en utilisant des aliments correspondant aux représentations gastronomiques de chaque pays.

Pour ce mois de Mars, l’équipe de Fubiz vous a préparé un nouveau best-of coloré sur le thème du « Food Art ». Au menu : des sculptures, des pantones, des kits, du monochrome, du stylisme, des paysages, du tricotage et de la junk-food. Des créations gourmandes sont à découvrir dans la suite de l’article.

Monochrome Breakfast Series by Fabienne Plangger with Sebastian Hierner, Karin Stöckl and David Reiner.

Creative Food Sculptures by Dan Cretu.

Creativity with Food by Hong-Yi.

Fat & Furious Burger by Quentin et Thomas.

Food by Emily Blincoe.

Foodscapes Photography by Carl Warner.

Good Food for Goodforks by Marion Luttenberger.

Pantone Tarts by Emilie Guelpa.

Re-Imagining Fruits and Vegetables by Sarah Illenberger.

Taste Shapes According to the Nature by Felipe Barbosa and Rafael Medeiros.

Knitted Food by Ed Bing Lee.

Food Throttle Series by Dennis Adelmann.

Athletes Meals by Sarah Parker and Michael Bodiam.

Breakfast Project by Bamsesayaka.

Food Art by Sakir Gökçebag.

Pantone Food by David Schwen.

Fruit Figures by Scholz & Friends.

Outfits Made of Foods by Yeonju Sung.

Paper Craft Sculptures Of Food by Maria Laura Benavente.

You Are What You Eat by Mark Menjivar.

Bolthouse Farms, which produces things like juices and smoothies, has developed a playful website to promote nutritious food.

En collaboration avec David Reiner, Sebastian Hierner et Karin Stöckl, la designer graphique allemande Fabienne Plangger a réalisé la série « Monochrome Breakfast » pour un projet d’études. Elle représente un déjeuner rouge, vert, jaune et bleu où tous les éléments sont de la même couleur.

Leur site de collaboration – Site de David Reiner – Site de Sebastian Hierner