Area 23 Creates ‘The State of Diabetes’ for The diaTribe Foundation

Area 23, part of FCB Health, teamed up with diabetes advocacy organization The diaTribe Foundation for a campaign called “The State of Diabetes” launching today, on World Diabetes Day.

The campaign is based around the insight that if the 343 million people living with type 2 diabetes around the world were recognized as a sovereign state by the United Nations it would be the world’s third largest country. So Area 23 and The diaTribe Foundation launched an initiative petitioning the United Nations to recognize type 2 diabetes as a sovereign nation. While it’s fair to assume that no one involved actually expects that one to pan out, The diaTribe Foundation hopes the initiative will “spark conversations about furthering education and awareness efforts, and even inspire access to healthier food across the globe.”

“In emerging nations—where processed and fast foods are too often more accessible than healthier options—‘lifestyle choices’ may not really be choices,” explains Kelly Close, founder of The diaTribe Foundation. “Education on an individual basis is only one piece of the puzzle. We need to put type 2 diabetes awareness on the agenda, at the national and international levels.”

Area 23 also worked with artist Henry Hargreaves and director Tim Hawkey for a PSA video promoting the initiative. The video sees Hargreaves construct a world map made out of the kind of unhealthy foods that can contribute to the development of type 2 diabetes and asks “What kind of world are we creating?” before directing viewers to the campaign microsite, where they can choose to sign a petition addressed to the UN. Print ads for the campaign are designed to drive traffic to the microsite as well, while social media efforts will also support the campaign. (more…)

New Career Opportunities Daily: The best jobs in media.

Infographic Portraits of Jelly Presidents

L’artiste Henry Hargreaves a fait une série de gelées basées sur les couleurs du drapeau américain : rouge, blanc et bleu, qui calquent les profils des présidents américains. On retrouve Barack Obama, Lincoln, Reagan, Clinton et bien d’autres. Une série amusante à découvrir sur Fubiz dans la suite de l’article.

Jellypresidents-14
Jellypresidents-13
Jellypresidents-12
Jellypresidents-11
Jellypresidents-10
Jellypresidents-9
Jellypresidents-8
Jellypresidents-7
Jellypresidents-6
Jellypresidents-5
Jellypresidents-3
Jellypresidents-1
0

Food Maps

L’artiste néozélandais Henry Hargreaves a travaillé avec la styliste Caitlin Levin et le graphiste Sarit Melmed pour la série « Food Maps ». Le projet consistait à former des cartographies de différents pays en utilisant des aliments correspondant aux représentations gastronomiques de chaque pays.


CountryFood-11
CountryFood-10
CountryFood-9
CountryFood-8
CountryFood-7
CountryFood-6
CountryFood-5
CountryFood-4
CountryFood-3
CountryFood-2
CountryFood-1
0

Game Over Artwork

Voici « Game Over”, le nom de la série du photographe néo-zélandais Henry Hargreaves travaillant à New York. Visuellement très réussies, ces photographies apportent un nouveau regard sur nos jeux d’enfance en se focalisant sur la forme et non sur les couleurs. Plus d’images à découvrir dans la suite.

Game Over Artwork9
Game Over Artwork8
Game Over Artwork6
Game Over Artwork5
Game Over Artwork4
Game Over Artwork3
Game Over Artwork1
Game Over Artwork
Game Over Artwork10