Hasta La Creative!

Global restaurant chain McDonald’s has outlined its plans for growth, which includes the ambition to elevate its marketing “through creative excellence,” while its global chief marketing officer Morgan Flatley has been promoted in tandem. The world’s largest fast-food company’s marketing has been overseen by Flatley since her promotion to global chief marketing officer in November…

M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its…

In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision’s Call of Duty: Modern Warfare…

Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week’s menu features projects from Doritos, Skyy Vodka, Hellman’s, Plant Power and more. Enjoy the assortment! Morsel #1: Hellman’s mixes up a Frozen Mayo-Nog cocktail for the holidays Today in holiday beverages whose names make you gag, Hellman’s has posted…

In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you might expect: chicken wings, soft drinks, sides of ranch and blue cheese dressing. Everything was rather typical about the place, except for one thing: There were no booths or servers–let alone a building. Wings on…

This week’s edition of Marketing Morsels is stuffed with delightful–and holiday-themes–samplings from Ocean Spray, Pearl Milling Company, Jim Beam and many more. Enjoy the assortment! Morsel #1: BMO’s shoppable ornament supports women-owned businesses As an extension of its 2021 #WrapTheGood campaign, which featured shoppable wrapping paper, banker BMO and FCB Canada have developed a holiday…

As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter. A giant inflatable Minion–it’s Kevin!–breaks away from its…

Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate. During that simpler time, you could fall in love at the glove counter at Bloomingdale’s, split a sundae at the shop down the street, lose that person’s phone number in a Gabriel…

In this week’s episode of To Dine For, host Kate Sullivan is joined by Marc Forgione, a New York-based American restaurateur and former Iron Chef contestant. Forgione began his culinary career at the age of 16, joining his father Larry in the kitchen at An American Place, which opened in 1983. Forgione’s highly-acclaimed first restaurant,…

In today’s culture there’s no shortage of creative, unique and even weird drink combinations. For the holidays, Pepsi is reviving a niche favorite with some help from Lindsay Lohan. The brand is offering fans an unconventional twist on a holiday favorite with its latest product, Pilk and Cookies. For those who may not know, Pilk…