Hasta La Creative!

If you’re looking for a low-calorie dessert that mixes avocados and chocolate, then Oreos has a video for you.

To promote new special-edition mint and strawberry-cheesecake flavors of the classic sandwich cookie, packaged-foods conglomerate Mondelez is now making its own versions of the BuzzFeed Tasty-style, hands-and-ingredients recipe shorts that have exploded across Facebook feeds in recent years—because clearly, there weren’t enough already.

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Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.

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Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives. 

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Every brand story contains an element of myth.

In the case of Jack Daniel’s, legend has it that the brand’s founder, Jasper Newton “Jack” Daniel, had a mysterious safe that led to his death. 

One day, after forgetting the combination, he kicked it so hard that he gave himself gangrene. An infection passed from his sore toe to his whole foot, then to his leg, which was amputated. This didn’t stop the gangrene from traveling, however, and Daniel ultimately died in 1911, at age 61, of progressive gangrene complications. 

Since then, the safe has never left his office, which is part of a living museum in Lynchburg, Tenn. In terms of brand lore, this is Jack Daniel’s Heart of the Ocean—a weird talisman that’s traveled, untouched, through time. Maybe it’s even cursed. 

But for the first time ever, it’s hitting the road. From now until Saturday, you can see the safe that cost the brand its founder at a pop-up experience called Jack Daniel’s Lynchburg General Store, located at 155 5th Ave. in New York City. 

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Anyone who watched an NFL game on Sunday saw a short teaser commercial about 100 times where Cheetos spokescat Chester Cheetah and Burger King mascot the King were seen sitting together at a BK restaurant, all exciting about … something.

That something wasn’t made clear, although the King did put a handful of Chicken Fries on the table, hinting at the possibility of a forthcoming Cheetos Chicken Fries menu item, to go along with the Burger King Mac n’ Cheetos introduced over the summer.

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Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium.

The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992. Since then, it’s been abandoned—and become a draw for graffiti artists, who covered its concrete surfaces with intricate artwork and colorful designs.

Now, efforts are underway to restore the arena. Miami Mayor Tomás Regalado has pledged as much as $4 million to the cause, and an Indiegogo push set up by the National Trust for Historic Preservation, as well as Heineken, has raised more than $100,000 so far. (The brewer’s involvement ties into its multifaceted “Cities” campaign.)

The stadium’s copious spray-painted frills, however, will endure, even after its walls and columns are scrubbed clean and the dilapidated seats have been replaced.

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Channel 4 in Britain recently made one of the greatest ads ever about disability with “We’re the Superhumans.” The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012’s “Meet the Superhumans” but went well beyond the original to create its own brilliant, freewheeling world of fun.

But it didn’t end there. Channel 4 also dreamed up a companion contest called “Superhumans Wanted,” which challenged U.K. brands to develop a bold, creative campaign with disability and diversity at its core.

The winner has just been announced, and it’s pretty great—though quite different than the larger-than-life “Superhumans” spots. It’s a campaign for candy brand Maltesers, and the ads, by AMV BBDO, feature disabled actors telling amusing stories of awkward everyday situations that involved their disability in some way.

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If you think C-suiters are pompous and obnoxious when they’re stone-cold sober with their feet on the ground, imagine how they’d carry on after loosening up with a few Heinekens on draught while cruising at 35,000 feet.

Actually, you don’t have to imagine. Just check out this clip from DDB & Tribal Amsterdam, which heralds the arrival of a fancy trolley that dispenses Heineken draught beers aboard select KLM World Business Class flights:

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Wver bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We’ve all been there. It’s one of our most trying and persistent #FirstWorldProblems. 

But Wendy’s has a solution: The Baconator, which promises no frozen beef, no microwaved bacon and no vegetables whatsoever. And instead of food-porning us into submission, it’s conveying these messages with a trio of bizarre short stories, in which anthropomorphized foodstuffs try penetrating the Baconator in modern contexts. 

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They’re tiny hard candies that may be small enough to fit between your thumb and forefinger, but they’re still packed with adventure, says a fun new campaign from The Martin Agency.

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