Parents of Kindergartners Heading Off to School Will Ugly Cry at This Oscar Mayer Ad

Ow! Our heartstrings!

Real kindergarteners and first graders star with their moms in Oscar Mayer’s back-to-school campaign from Olson Engage.

Our story beings with three young mothers prepping their kids for the first day of school. “It can be heart-wrenching,” says one mom, while another adds: “It makes me a little sad … That’s my baby. The time’s going by too fast.” There’s a tremor in her voice, but she won’t really get teary-eyed until after the big reveal.

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