Hasta La Creative!

Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium.

The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992. Since then, it’s been abandoned—and become a draw for graffiti artists, who covered its concrete surfaces with intricate artwork and colorful designs.

Now, efforts are underway to restore the arena. Miami Mayor Tomás Regalado has pledged as much as $4 million to the cause, and an Indiegogo push set up by the National Trust for Historic Preservation, as well as Heineken, has raised more than $100,000 so far. (The brewer’s involvement ties into its multifaceted “Cities” campaign.)

The stadium’s copious spray-painted frills, however, will endure, even after its walls and columns are scrubbed clean and the dilapidated seats have been replaced.

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