A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins and terroir. For the launch of Starla, a new alcohol-free wine, its creators were going for a looser but still elevated vibe for its first digital and social campaign, inspired…
There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods’ Wright Brand believes the sound of bacon sizzling is just as enticing as its savory scent, which is why they enlisted Ogilvy to record the musical meat on vinyl. The “Bacon Beats” record features…
Pizza Hut U.K. has teamed up with meat alternative company Beyond Meat to offer three new pizzas, giving Clarence the Lion paws for thought (sorry) instead of eating the brand’s ambassador in its latest spot. The 30-second spot from Iris Worldwide sees Parker, the Pizza Hut ambassador, sitting on a couch next to Clarence who…
While viewers of the Olympics watch in awe, wondering what it takes for a person to become an elite athlete, Burger King demands an answer to another more pressing question: why do athletes always bite their medals? The fast-food brand has a guess: perhaps the Olympians wish the medal was a Whopper. They must get…
KFC dropped the C-word on live TV-no, not that one. The fast-food chain repeats the word “chickens” in a new ad for the U.K. and Ireland markets. But it’s not talking about cooking the birds-rather, the campaign promotes chicken welfare. That may come as a surprise given KFC’s signature dish is fried chicken, but the…
If the chicken wars that have raged for two years at America’s fast food restaurants are over, who won? Popeyes stops just short of claiming an outright victory, but its massively successful chicken sandwich launch of 2019 looms large in the campaign for its new nuggets, available nationwide starting today. In short, the hard-fought battle…
At 21 years old, entrepreneur Ben Pasternak is challenging the status quo by integrating technology and food. In 2018, Pasternak founded his third company, Nuggs, a competitor in the hot field of plant proteins that simulate meat products. The company rebranded to Simulate in 2020, continuing to target its product to Gen Z and millennial…
How has your McDonald’s order changed over time? Do you remember graduating from a Happy Meal to a regular menu item? How about summer versus winter orders? Growing up through the menu In a series of ads touting its new rewards program, McDonald’s tells the story of a woman’s life through those changes–from a plain…
When Dunkin’ and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer, it set off a bit of a catfight. The chain quickly sold out of the plush replicas of donut holes and coffee cups, which then started popping up on resale sites like eBay for hundreds…
Starbucks is marking its 50th anniversary with what it describes as a multifaceted advertising campaign that tells the story of its FoodShare donation program. Top line In 2016, Starbucks partnered with Feeding America to launch FoodShare, a nationwide program that packages unsold food at its cafes at the end of every day and delivers it…
Inspiration for a commercial can come from anywhere, so why not a video of people playing volleyball in front of an erupting volcano near Reykjavik? Joan Creative, in its first work for dairy company Icelandic Provisions, used the eye-catching game footage that went viral as a spiritual guide for a campaign launching today for the…
Blaze Pizza is a fast casual chain known for customization, with a choice of five doughs and 45 toppings. So when the pandemic hit, and customers couldn’t stand at the counter to make those selections, an unexpected error occurred frequently with online orders: Customers confused the chopped garlic with roasted garlic. That led to lots…
The heroine of this story, a fearless character named Rei, leads an elite team that’s battling an army of marauding monsters. She’s driven by the disappearance of her brother, but to find her sibling and save the future, she’ll have to confront her past. That’s the setup for a new Taco Bell commercial, but it…
Americans have grown up eating s’mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli’s recent consumer research, in which 70% of consumers said that summer hasn’t started until they’ve had the treat–a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the…
British food company KP Snacks has debuted its campaign for a new cricket tournament, The Hundred, after it was previously criticized for being allowed to sponsor the competition. The owner of snack brands including Tyrells, Hula Hoops, PopChips and McCoy’s is the official partner of The Hundred, a 100-ball competition from The England and Wales…
As it aims to grow its customer base among the gaming community, Pizza Hut U.K. has launched a new division that will host regular esports tournaments across several titles over the coming months. Run in partnership with Kairos Media, which has been named as its agency of record on a one-year agreement, the initiative aims…
With the goal of “bringing Pret to more people,” international sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency Following a tender process, the agency has been tasked to support the ambition to become a “fully omnichannel business” across Pret’s active markets, growing its digital expertise in…
The 9-to-5 work week is no longer the golden standard it once was. During more than a year of lockdown, countless people underwent job changes and many simply don’t clock out the way they once did. With work hours and environments constantly evolving, Happy Hour can be celebrated at just about anytime. With that in…
Avocados From Mexico elevated Ivonne Kinser to the role of vp of marketing and innovation, while Ana Ambrosi was named director of corporate communications, crisis and public relations, the trade group announced. The advocate for Mexican-grown avocados, which opted to not air a Super Bowl ad this year after six consecutive appearances, noted the promotions…
My/Mochi, an irreverent brand that coined the term “desquishous” and launched an ad called “Tripping Mochi Balls,” prides itself on its deliberately wacky marketing. But with its new campaign, the sweet treat’s message has turned a corner from silly to seductive. The Los Angeles-based ice cream company is flirting with the concept of food porn,…
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