Oscar Mayer, diving into the hot-dog-to-bun-parity discussion that’s blown up recently, isn’t offering to sell its hot dogs in packages of eight instead of 10 so they match the number of buns in a conventional bag. But the heritage brand is saying it will launch a limited-edition package containing two buns so that consumers can…
Social distancing and masking restrictions may have eased across the U.S., but that doesn’t mean everyone is ready to abandon the practices they adopted during the pandemic. A new #MixResponsibly summer campaign from Pernod Ricard’s vodka brand Absolut encourages communicating openly with friends about your expectations for in-person interactions to make the transition as smooth…
I Can’t Believe It’s Not Butter has a history of embracing the fun side of cooking and advertising alike by creating inventive parodies and urging consumers to have fun with the brand. This time, it’s setting its sights on perfume ads for the #NotButterSummer. The platform continues I Can’t Believe It’s Not Butter’s longstanding commitment…
Who said chickens couldn’t fly? With a background ranging from naming a global Ford concept vehicle to launching the original McDonald’s mobile app, Andrew Rebhun is now transforming El Pollo Loco’s digital strategy as their vice president of digital. The restaurant from Sinaloa to Alvarado Street introduced Air Loco, a new drone-delivery service that is…
British restaurant chain PizzaExpress, which operates around 400 locations, has named Engine Creative as its experience and innovation partner to promote its summer initiatives, including a new menu and charity partnerships through the introduction of a new creative focus. Following a pitch against several digital agencies, Engine Creative has been handed the brief with the…
Florida-born rapper and frequent pitchman T-Pain adds Lipton to his growing list of brand collaborations, starring in a series of digital videos as a character who drops in unexpectedly on his extended family–for the whole summer. Good thing he brought along a boatload of cool beverages. In a parody of classic TV sitcoms from the…
We all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it’s been discovered, the treats demolished, thanks to some thieving roommate, sibling, parent or kid. Top line To help hardworking parents combat this phenomenon when it comes to their sneaky offspring, Oreo created new…
Is it hot in here or is it just your spicy burger? People up and down the country may be wondering that after McDonald’s U.K. introduced its limited-edition McSpicy burger and encouraged people to debate spiciness levels. The brand calls the question of spice “one of the most hotly debated dinner table discussions,” which may…
Dunkin’ is on the hunt for up to 20,000 new employees and the brand is hoping to generate excitement about serving coffee and donuts by tapping a woman who has done the job herself. The recruiter also happens to be an Emmy-award winning entertainer with an online broadcast network, her own talkshow and a few…
Subway restaurants announced last week that it would be launching a complete refresh of its menu, along with an improved digital and in-restaurant experience for consumers. Yesterday it closed around 11,000 U.S. stores early to prep for the makeover, and today Subway pledged to give away up to 1 million subs to celebrate the new…
Canadians, just now emerging from some of the longest and most restrictive pandemic lockdowns in the world, have probably forgotten how to patio. Yes–patio is a verb, according to a new ad campaign for Boston Pizza, and residents don’t know how to do it anymore. That’s where the British Columbia-based brand comes in with a…
Scotland has a soda that tastes unlike any other on the planet, distinctive from its rivals in both flavor and its garish orange coloring. Since around 1901, AG Barr has been producing Irn-Bru, which contains 32 flavors, and to this day it hasn’t found a consistent description to explain just how it tastes. Yet this…
Kraft likes to tinker with its legendary macaroni and cheese, turning it bright pink and adding a candy coating for Valentine’s Day and latching onto the pumpkin spice trend for a fall novelty flavor. But summer’s here, so the heritage product is reinventing itself once again, fully embracing the season and dipping into an entirely…
After over a year of a necessary but tedious lockdown, families are eager to share new adventures together outside of the home. Energy bar Clif Kid and Some Spider Studios are embracing the thirst for novelty with their “Fuel Your First” campaign focused on introducing children to outdoor experiences. Limited edition packages of Clif Kid…
If you get misty-eyed at those notorious ads that pair guilt-provoking monologues with stock images of helpless puppies, brace yourself for this Skittles campaign. Top line In honor of National Gummi Day on July 15, the brand is asking fans to protect the fruit-flavored bears and sharks at risk of extinction. Champions of the cause…
Online grocery sales saw huge spikes during the pandemic as consumers looked to cut out potential exposure points to Covid-19, accelerating adoption of some pre-pandemic ecommerce innovations. As we move out of the pandemic economy and more people shop in stores, innovation in delivery of food and essentials marches on–and in some cases, that means…
Kraft Heinz teamed up with food and drink social publisher Twisted and cooking application Whisk to help break in the recently introduced TikTok Jump feature in the U.S. The video creation platform rolled out TikTok Jump last month as a way for creators to incorporate mini-programs and services from third-party providers into their videos, with…
McDonald’s minimalist advertising has repeatedly proven the adage that less is more. The latest example from the fast-food brand hides its products in pixel art. Created by TBWAParis, the ads don’t have a logo–but McDonald’s Big Mac, Filet O’Fish, cheeseburger and fries are still recognizable through the artwork. Each execution has the tagline “Guess who’s…
If your marketing track record already consists of a life-sized version of Barbie’s Malibu Dream House and overnighters at Downton Abbey’s Highclere Castle, Fresh Prince’s Bel Air mansion and Kentucky’s Jim Beam distillery, your next stunt better up the ante. That’s what Airbnb aims to do with a back-to-nature getaway in a glass-walled mini-home surrounded…
It may seem counterintuitive, or even masochistic, to eat soup during the sweltering summer months, but Panera says 70% of its fans don’t let blistering outdoor temperatures stop them from ordering their favorite hot dish. And how do they cool off afterwards? This is speculation, but they might take a plunge into the nearest pool….
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