The Covid-19 pandemic has sharpened our attention on other crises facing our society such as climate change and food insecurity. These problems may seem insurmountable and only likely to worsen over time, but a new campaign developed by Toronto agency Broken Heart Love Affair for Riverside Natural Foods’ healthy snack brand MadeGood is looking for…
Drive-thru ordering surged during the Covid-19 pandemic when indoor dining was closed, but now that people can get out and about again, McDonald’s has found a new way to catch hungry customers in their tracks. The fast-food brand has erected a billboard in London that doubles as a walk-thru service offering free McFlurries, its signature…
As Barcelona’s footballing talisman Lionel Messi was leaving the club he had spent his career playing for to move to Paris Saint Germain, PepsiCo brand Gatorade released a global campaign to act as a poignant coda to his time with his former club and outline his motivations. Messi, who joined Barcelona at the age of…
Of all the changes wrought by the pandemic economy, few categories have been as reshuffled as luxury. Sales of traditional luxury items took a major hit last year, with jewelry, designer apparel and upmarket travel destinations losing 22%, plummeting back to 2015 levels, according to research from Bain & Co. Yet while millions of Americans…
Dairy brand Land O’Lakes first changed its controversial logo, and now the 100-year-old brand has chosen new creative and media partners, naming Battery and Havas Media the agencies of record for its dairy retail brands. The announcement comes on the heels of the farmer-owned cooperative’s 100th anniversary and recent hire of CMO Heather Malenshek. Los…
Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco. The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP…
So much for that Hot Vax Summer, where brands like Extra gum had predicted a post-pandemic environment filled with reconnections on an epic level and Match encouraged singles to “lick every stranger” within reach. Alas, the delta variant sucked much of the romance out of the season. But Harmless Harvest, which makes coconut-based drinks and…
Americans are looking to eat out again with ease, that much is clear. Even prior to the delta variant’s steady advancement, online reservation app OpenTable was already providing sanitations tips, distance protocols and restaurant-by-restaurant staff standards to better inform potential diners. Now the company is urging the public to consider its safe options with “Dine…
Sir Kensington’s is known for its condiments, offering its own take on everything from ketchup and mustard to vegan mayo and garlic aioli. However, there can be some surprising drawbacks to creating a delicious series of sauces: fans might get so carried away that they start eating your billboards. In partnership with brand development agency…
Hip-hop has evolved immensely over the years. The sharp lyricism and confident showmanship that ruled the charts certainly haven’t left the genre, but it now shares a spotlight with more melodic, more relaxed delivery that has proven successful for the likes of Migos, Future, Cardi B and more. Hip-hop purists have debated the validity of…
Following its rebrand from Uncle Ben’s, Mars Food has released the first global campaign for Ben’s Original which aims to highlight the brands commitment to inclusion. The global “Everyone’s Original” campaign has been created by The&Partnership and features six real but diversely chosen households of people, both family and friends, at their dinner tables enjoying…
Whether you had Kool-Aid in your house or not growing up, chances are you remember the branding–short spots in which thirsty kids would shout, “Hey, Kool-Aid!” just before the Kool-Aid man would unceremoniously burst through the wall and offer everyone a refreshing drink, damage totally ignored. Kool-Aid has long stood as a memorable childhood staple,…
The summer of swag continues, with yet another fast food chain creating a line of branded merchandise specially tailored to the sweltering season. The newest entrant–Arby’s–is trying to make a splash with swimsuits, Hawaiian shirts, flip-flops and sunglasses inspired by its menu. In other words, everything’s covered in meat. (Or at least covered in images…
With the increase in drive-thru services at fast food outlets following in-store restrictions due to the Covid-19 outbreak, McDonald’s has released a road safety campaign to remind drivers to keep their minds on the road rather than their food. The world’s largest fast-food brand has discovered that more than a third (40%) of its meals…
Delivery service DoorDash returns with another community lens, this time exploring the historic Chicano/Latin-American neighborhood of Boyle Heights in Los Angeles. Offering a ground-level and intimate perspective of the thriving community, the mini-documentary “Somos Boyle Heights” allows these residents to tell their stories unhindered by any marketing push, with an interactive component encouraging others to…
Fast food has remained a reliable source of sustenance during this unyielding pandemic as drive-thru windows remain open to our yummy whims. Still, there’s no replacing the experience of stopping by a restaurant and dining in with our friends and loved ones, especially if we get to annoy them in the process. For its latest…
The walls of this ad agency more closely resemble an art gallery than a corporate office: decorated with paintings, illustrations, graffiti and even pieces of art hanging from the ceiling. These are the surroundings of LOLA MullenLowe in Madrid, and the source of some of its most prominent artwork is the Unilever-owned ice-cream brand Magnum….
It is often said that you can’t mess with a classic, but world-famous chef and TV personality Guy Fieri’s specialty is spicing up tried-and-true recipes in hopes of creating something new. To that end, he’s teamed up with Chevrolet to bring us the Apple Pie Hotdog. Drawing its inspiration from an influential Chevrolet advertisement from…
Long before late-night taco lovers were spiking their Baja Blast with tequila, Mountain Dew had a close association with alcohol. The caffeinated soda has always been zero-proof, but its name was drawn from an Appalachian term for moonshine, and it was first concocted amid the Great Depression by Barney and Ally Hartman as a mixer…
Oreo is playing into nostalgia by turning its own packs into a tool for creating mixtapes. “Press Play to Win,” created by Digitas U.K., is an activation that continues the brand’s “Stay Playful” campaign with a celebration of sharing music. It integrates the brand’s packaging with AI technology to bring the act of crafting a…
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