You can see a lot on a drive around Los Angeles–epic traffic jams, non-native palm trees and random D-list celebrities, typically. But now you can add to the list of possibilities a 10-foot-tall soy sauce packet and a piece of sushi the size of a subcompact car. They’re worthy of a double take, and that’s…
Few ads have ever earned the right to be described as “beloved.” But one that’s indisputably worthy of the title is Geico’s spot reimagining Tag Team’s classic hit as “Scoop, There It Is.” The ad, which debuted in December 2020, has been out of rotation for a few months, but now the brand is bringing…
A year and a half of working from home meant a lot of pet owners got to know their furry friends better than ever before. As many of us slowly trickle back into the office, some may be missing their pups a little more than usual. To that end, DoorDash and Busch Beer have teamed…
Lil Nas X is a multitalented entertainer who is especially skilled at two things: marketing and turning pop culture legends into collaborators. One of those icons is Elton John, who recently joined the rapper on a new song that will appear on both artists’ upcoming albums. Now, the pair has brought their budding friendship to…
Pepsi’s history dates back over 120 years, but its connection to ’40s and ’50s-era diners and soda shops is arguably one of the strongest facets of the brand’s identity. Today, the company announced a new, limited-edition product that channels those Americana roots: the Pepsi-Cola Soda Shop. In what Pepsi calls “a modern take on classic…
Until recently, like many Americans, Padma Lakshmi hadn’t heard of produce subscription startup Imperfect Foods and its mission to reduce food waste from farm to table. But today she becomes the challenger brand’s most high-profile endorser. “I didn’t know about it at all, so I was very, very happy to stumble upon Imperfect Foods,” she…
There are plenty of clever inventions that generally improve football season, from hand warmers that keep your fingers from freezing in the stands to kegerators that give your home viewing party a real sports bar feel. But a new campaign from Anheuser-Busch InBev’s BABE Wine aimed at capitalizing on its NFL sponsorship may raise a…
Buffalo Wild Wings was founded in Columbus, Ohio in 1982 and has since grown to more than 1,200 sports bars around the world. Now the franchise is using college football to kick off an ad campaign meant to revitalize the brand and welcome in a new generation of fans. A 60-second “Greatest of All Times”…
In a world where every brand aims to be true and real–or, in marketing speak, authentic–Burger King is going beyond its recent efforts to position itself as a sustainable quick service restaurant by banning 120 “nonessential, artificial ingredients” from its menu. The changes, announced today, are not happening all at once. Burger King has slowly…
To promote its newly introduced plant-based Bac’n Bap offer, coffee chain Costa Coffee has turned to celebrity chef Gordon’s Ramsey’s lookalike as it celebrates the art of imitation. The fake cooking demonstration of the vegan bap, as presented by Martin Jordan doing a perfect imitation of the foul-mouthed Scottish chef from Hell’s Kitchen, began to…
Soon, Pok?mon Trainers will have yet another hunt on their hands, courtesy of a rather epic partnership. Today, Pok?mon and Oreo announced a new partnership featuring a limited-edition cookie pack. The collaboration will include 16 designs based on some of the fantasy franchise’s most popular characters, including Bulbasaur, Charmander and Squirtle. To formally announce the…
Anheuser-Busch InBev is moving chief strategy officer Benoit Garbe into the CMO’s office at a time when everything from the company’s portfolio to its C-suite is in flux. Benoit succeeds current CMO Marcel Marcondes. After four years in the CMO role, Marcondes was credited with growing AB InBev’s Michelob Ultra to No. 2 in the…
More time at home during the pandemic has led to more munching. Last year, Americans snacked between meals 530 times per capita, up from 505 in 2015, according to figures from market research firm NPD Group. This shift in behavior has meant more business for Campbell Soup Company’s snacks division, which includes brands such as…
Some of the longest running TV shows have been police procedurals that spent decades following detectives who always had another case to solve. Ferrero drew on that rich tradition last September with its “Butterfinger Investigators” ad campaign. A year later, the candy bar crime-fighting duo has been renewed for a new effort that kicked off…
Impossible Foods will lean into its celebrity-restaurant roots with the launch of its first faux chicken product at high-end eateries owned by David Chang, Marcus Samuelsson and Traci Des Jardins. The Silicon Valley-based brand, a major player in beef and pork substitutes, will also roll out its chicken-less chicken nuggets at mass-market regional chains like…
There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date. The fast-growing startup, which initially sold its ready-to-drink…
Outside of playing Final Fantasy VII on the original PlayStation and reading Buffy the Vampire Slayer fanfiction on Angelfire sites, nothing screams “I was a teenager in the ’90s” quite like a pair of JNCO jeans. With the debut of its limited-edition Jalape?o Popper flavor, Goldfish Crackers is embracing the dial-up internet of it all…
One of the most iconic monsters in the fantasy tabletop roleplaying game Dungeons & Dragons is the mimic, a creature that looks like a treasure chest to lure (and ultimately attack) approaching adventurers hoping to loot the goodies inside. Now you can find it on limited-edition packaging for Ferrara Candy Company’s Nerds gummy clusters and…
Sorry, breakfast enthusiasts: For many of us, coffee is actually the most important moment of the day. It’s rich. If made well, it’s a delicate balance of bold and sweet. More importantly, it can be the comforting, peaceful start that one needs to get through the following 16-plus hours. No matter where your coffee preferences…
Have you ever been impressed by the long lines at internet-famous restaurants? Believe it or not, there might be a not-so-glamorous factor behind the scenes: a professional, paid workforce known as the “atmosphere group.” Frankly, this tactic is in a grey area, as it may incur fake impressions on customers and disrupt fair competition. Let’s…
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