Parents searching for advice on how to deal with back-to-school stress in 2021’s entrenched pandemic will uniformly find this tip: Increase your self-care. The brand stewards at Stonyfield organic yogurt have apparently read those reports, too. And they created a program specifically geared to adults who are readjusting their kids to in-person learning while juggling…
Marmite, the British food spread made from yeast extract, is known as a brand you either love or hate–that’s literally its tagline. So add it to a beer, and that drink is bound to be divisive. Camden Town Brewery has done just that, joining forces with the Unilever brand to create a limited-edition Camden Marmite…
While it has become trendy for corporations to show support for the environment, recent alarming reports on climate change inspired one beer brand to go beyond advertising and take action that could have a real impact. Polish beer brand ?ubr, which is owned by Asahi Europe, expanded a national park in Poland to help protect…
McDonald’s is a brand that is known throughout much of the world. And as Europeans travel for their holidays, the fast-food chain released a campaign to remind travelers of its worldwide presence. The “Geniess deinen Urlaub” (“Enjoy Your Vacation”) campaign from DDB Vienna is made up of four posters featuring visitor attractions that include stone…
Lone River Ranch Water, acquired six months ago by liquor giant Diageo, launches its first national advertising this week as the tequila-inspired hard-seltzer competitor has expanded its distribution to nearly every U.S. state. The young brand, founded by a former account director at creative agency Anomaly, puts riding, roping, cowboys, cowgirls, country music and decorated…
Pancake mix and syrup brand Pearl Milling Company, which rebranded from Aunt Jemima in February, is out with its first ad campaign, “Stack Up the Moments,” which seeks to remind consumers it’s been on breakfast tables for 130 years. The campaign will include three TV spots that focus on “memorable morning moments”–and longevity. The first…
Sweetgreen’s latest out of home spots have arrived in New York City just in time for the return of the U.S. Open–at full attendance–as the brand’s marketing partner Naomi Osaka makes her run for a third championship. The OOH effort is a chance for both Sweetgreen and Osaka to expand parallel stories that both have…
Anheuser-Busch’s latest innovation is the result of some inside-the-box thinking. Although still in a pilot phase, Boxology Cocktails–a name meant to convey mixology in a box–is a single product that contains 10 servings of ready-to-drink rum punch and mai tai (20 servings total). Both options have 12% alcohol by volume. The idea is that while…
Skateboard legend Tony Hawk invested early in Liquid Death, a canned water startup with a punk rock attitude, became an ambassador and even “sold his soul” to the company in a contract that runs “to the ends of the Earth and for the rest of time, including any applicable afterlife, reincarnation or similar post-mortal existence.”…
With an eye to improving the customer experience, McDonald’s is bringing in Tariq Hassan as its new chief marketing and digital customer experience officer for U.S. operations. Morgan Flatley held the role most recently. She is being promoted to McDonald’s global CMO, overseeing brand strategy, menu, family marketing, media partnerships, and customer and business insights….
Wendy’s has recruited another former pro athlete named Reggie–this time, retired running back and current TV commentator Reggie Bush–to hype its breakfast menu. The new spots, from agency VMLY&R, are themed for college football and tailgating season, continuing the gag that has superstar athletes flipping the script on the traditional player-fan dynamic. Bush, for instance,…
In 2019, Emily Schildt sought to build the grocery experience of her dreams: Pop Up Grocer, a traveling grocery store that showcases unique and responsibly sourced products. The goal of Pop Up Grocer is to equitably advertise little-known brands to a community that shares their values and interests. “We constantly have to make sure that…
Brands, marketers and content creators alike have come to recognize that strolling down memory lane can be a powerful tool when working to form an emotional connection with consumers. While past memories constantly impinge on the present, it’s only natural to question why we’re so obsessed with connecting the two. By definition, nostalgia marketing can…
Unlike that kid from your hometown who has been MIA since securing an American Eagle partnership and a blue checkmark on Twitter, Jeremy Kim still has the decency to respond to your texts. He is the co-founder of Nectar, a hard seltzer startup that leveraged a fanbase before selling its first can. By replacing customer…
As it enters its third week, McDonald’s Saweetie Meal adds yet another treat to its already tall order: merch. Following what can now be considered a Famous Orders tradition after four star-studded partnerships, the rap star and the legacy restaurant chain announced a line of merchandise to correspond with the meal deal. The limited collection,…
It was only a few years ago that Lil Nas X, as a teenage high school student, was mopping floors and slinging Crunchwrap Supremes at a Taco Bell near Atlanta, Ga. The lauded musician and marketing maven is working with the chain again, this time in a completely different role, Taco Bell announced today. Lil…
While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers–especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. According to a Morning Consult survey conducted this month, a quarter of Americans said the end of…
McDonald’s kicked off it’s “famous orders” campaign with a pre-Super Bowl spot in 2020. However, it wasn’t until Travis Scott’s meal that things really took off. Since then, we’ve seen famous orders from J Balvin, BTS, and most recently Saweetie. Adweek’s David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and…
The decades-long popularity of espresso martinis and vodka-Red Bull cocktails has shown that consumers like the yin-and-yang mashup of alcohol and caffeine, especially at nightclubs and parties. Now drink maker Cann has put a THC-infused spin on this trend with a new booze-free product, Passion Peach Mate, developed with Swedish pop star Tove Lo and…
While stuck inside, streaming shows on Disney+ and HBO Max following the Covid-19 outbreak, people have also been doing something else: snacking. Nearly half of adults around the world report snacking more during the pandemic than previously, according to research from Mondel?z International. Around the same number say snacking has served as a “lifeline.” The…
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