Food-maker Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced “Beanz Meanz More” brand platform. As part of the campaign, three million limited edition cans will be sold, with Kraft Heinz donating a meal per can purchased via a partnership with charity Magic Breakfast to help reduce child hunger in the…
Multinational chocolate manufacturer Ferrero has expanded Publicis Groupe’s media duties, retaining the business in the U.K., Ireland and China, while taking on a new brief for its homeland of Italy, worth nearly $350 million in total. The international expansion of Publicis Media’s duties follows a competition for the business of Italian-headquartered and family-owned Ferrero, which…
The irony of launching a line of drink mixers while not actually partaking in alcohol herself is not lost on Blake Lively, the actor and entrepreneur married to “infamous gin slinger” Ryan Reynolds. But with her wry sense of humor on full display, Lively announced her nascent brand, Betty Buzz, on her social media channels…
Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry. Impossible Pork, premiering today, is a different product than the brand’s existing sausage alternative that’s sold at grocery stores nationally and in breakfast sandwiches at…
Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate on artificial intelligence and application-programming interfaces aimed at helping grocery shoppers with their fresh meal planning. Albertsons will also be able to tap Pinterest’s creator ecosystem, insights on trends and content formats such as multipage…
An arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother. The group says the Coca-Cola-owned beverage brand has been “greenwashing” through an animated musical ad campaign called “Little Drinks, Big Dreams.” Having staged a number of protests against the brand already in…
Like a growing number of restaurants before it, A&W is diving into the stylish swag business, dropping a clothing and accessories line inspired by one of its most popular menu items: fried curds made from Wisconsin cheese. But the brand–perhaps best known for its frosty root beer and old-school dining experience–is forging a pricey new…
A man named Wayne is mightily hungover and, to be totally honest, he’s not thinking about environmental issues or animal welfare when he stumbles into his kitchen after an epic night of partying. The bleary-eyed guy just wants “a bomb-ass, fluffy egg sandwich” to soak up some of that alcohol and jumpstart his day, according…
No business can exist for more than 150 years without the ability to adapt to changes in the marketplace. Established in 1869, Campbell Soup Company is a prime example. “Change is hard, but to succeed we have to get comfortable with being uncomfortable,” Janda Lukin, CMO of Campbell Snacks, said in conversation with Adweek international…
Have you or a loved one been thoroughly duped by the “meatiness” of certain plant-based food? Apparently, you’re not alone and could be entitled to compensation, according to a new campaign from Alpha Foods. In a minute-long spot created in partnership with Mischief @ No Fixed Address, an aggressive attorney informs the viewer that Alpha…
In 2019, McDonald’s Happy Meals got some unhappy feedback. A couple of sustainability-minded sisters–ages 7 and 10–weren’t wild about the toys they were getting with their McNuggets and fries. Rather than essentially disposable trinkets made of plastic that isn’t recyclable, they started a petition to ask McDonald’s and Burger King to do better by the…
PepsiCo-owned sugar-free soft drink brand Pepsi Max has begun a multiplatform campaign to promote its new move to introduce 100% recycled plastic bottles across its on-the-go range in the U.K. The introduction of the recycling of 500ml and 600ml plastic Pepsi Max bottles is the first stage of the intention to roll out further to…
Jones Soda, known for oddball flavors like Bug Juice and Blue Bubblegum, plus it’s artistic, consumer-designed labels, is reviving one of its fan-favorite products, Turkey and Gravy, just ahead of Thanksgiving. Different year, same stomach-churning recipe? Not exactly, according to the Seattle-based craft soda company. The Turkey and Gravy beverage has been slightly tweaked from…
Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants–like almost every other business–were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry–namely the quick-serve and fast-casual segments–have served as something of a…
The beer and pretzel emojis are used frequently by breweries during Oktoberfest to promote their celebratory and seasonal releases. One brewery, however, has taken things one step further in its celebration of the annual event: Captain Lawrence Brewing has taken this classic pairing and brewed two styles of beer using Snyder’s of Hanover pretzels in…
If you’ve opened TikTok in the past few weeks, there’s a high probability that you’ve heard–and perhaps even seen–a little lad who loves berries and cream. The character’s repetitive song and marionette-like dance have fueled an incalculable number of video clips, viewed more than 350 million times on the app. It’s been remixed with Abba,…
The world arguably didn’t need another oatmeal brand. But Brian Tate saw a need for one that would reflect health-conscious oatmeal eaters’ on-the-go lifestyle. So Tate created Oats Overnight, a direct-to-consumer brand that allows users to take their healthy breakfast anywhere by providing a custom container for shaking, refrigerating and drinking oatmeal. When the pandemic…
Kraft Heinz sold Planters and the rest of its nuts business to Hormel Foods in June as it continues to consolidate its brand portfolio. While brand sales are normally nearly invisible to consumers, Austin, Minnesota-based Hormel is drawing attention to the move by parking the Nutmobile in its home state for an “Inn a Nutshell”…
For many of us, dinnertime arrives with a bevy of choices. We will have chicken or beef? A frozen meal or something home-cooked? Can we forgo our kitchens altogether and order in? Whatever we choose, we’re almost guaranteed to go to bed with a full stomach. For some of us, a simple meal doesn’t come…
Six years ago, when the Vatican announced that Pope Francis would be stopping in Philadelphia as part of his visit to the United States, local businesses responded en masse. Manayunk Brewing Company made Papal ale. The pope’s likeness appeared on pizza boxes. Local station WZMP started a “popecast.” But no welcome stuck in local memory…
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