A beer snack brand has begun a campaign to poach rival potato snack Walkers’ (known as Lay’s in the U.S.) long standing ambassador Gary Lineker to switch sides. The former England, Tottenham Hotspur and Barcelona striker, now one of the BBC’s top presenters through Match of the Day, Lineker has been the face of Walker’s…
While small businesses have endured major economic setbacks since the start of the pandemic, survival has become especially difficult for Latina-owned businesses, which have been tasked with overcoming both Covid-specific obstacles and longstanding systemic barriers. Aimed at helping these owners gain access to supportive resources, PepsiCo has launched “Jefa-Owned”–that is, run by a Latina boss….
Realizing its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing. Created with agency partners Nord DDB, WergelandApenes and OMD, the restaurant chain has begun to seek solutions to its littering…
Food and beverage brands have been experimenting with various flavor combinations in recent years, with mixed results. We’re here for Girl Scout cookie-flavored Dunkin’ iced coffees, but did the world really need the Aviation Gin Riblet? Pepsi and IHOP are hoping sweet-toothed drinkers will want the limited release Pepsi Maple Syrup Cola. The product “harmonizes”…
When Sean Tresvant was named global chief brand officer of Taco Bell in December, he had three priorities: leadership, consumer focus and digital acceleration. Those focuses fit with Taco Bell, which in the past year has prioritized its app and website–according to the brand’s Q4 earnings report in February, almost 20% of its transactions in…
Despite its excitable eyes and charming smile, one could hardly call the Poop Emoji an especially appetizing figure. But that isn’t stopping Burger King Brazil from employing the adorably foul digipal as its latest mascot of sorts. The burger chain recently announced its latest conquest towards preservative-free dining with new ice cream and desserts that…
Over the last couple of years restaurant chain McDonald’s has found hiring in the Baltic regions tough with a large turnover in staff witnessed across its restaurants. Teams have predominantly been made up of youngsters and students who perhaps also remain in one place of work for a year or less. To paint itself as…
Fast-food brand Burger King is showing its support to millions of French motorists this week (March 21-27) who have been affected by rising fuel costs by lowering the cost of a Whopper should prices at the pump exceed $2.20 (2 Euros.) The usual cost of a Whopper in France is around $5.50 (5 Euros.) The…
Have mercy on the poor soul who dares to cross rap legend Pusha T, lest they find themselves at the center of a spicy diss track. Drake understands this risk rather intimately. Now, so does McDonald’s. On Monday, the rapper released a biting rap titled “Spicy Fish Diss,” which takes aim at McDonald’s Filet-O-Fish sandwich….
McDonald’s “midnight drop” on social media heralding the rebirth of its elusive Szechuan Sauce this morning serves as a test of the brand’s other secret sauce: its social media and loyalty marketing strategy. The last time fans could get McDonald’s version of the peppery and tangy flavoring was in 2018. But showing up at the…
A Saharan dust cloud has been floating over Europe in recent days, covering cars across several countries, including Spain. The dust from the desert has meant some cities have awoken to the image of an orange sky, while car-owners have had to clear the desert sand from their vehicles. In response, KFC has been giving…
Saving recipes was one of the most popular use cases when personal computers became commonplace, and online grocery platform Instacart is giving that task a modern twist with Shoppable Recipes, integrations with Hearst Magazines properties, Tasty and TikTok that enable food creators to make their recipes shoppable on Instacart. Shoppable Recipes pairs Instacart’s substantial grocery…
Kevin Johnson is retiring from his post as CEO of Starbucks next month. The coffee chain’s founder, Howard Schultz, will step back into the role on an interim basis. Johnson, 61, has served as CEO since 2017, when Shultz was the one relinquishing the role. At the time, Schultz said he was retiring as he…
Athletes’ mental wellbeing, and the pressure they are placed under, took the spotlight last year when U.S. gymnast Simone Biles withdrew from the competition during last year’s Olympics. Japanese tennis player Naomi Osaka, a top-tier tennis player, similarly withdrew from Wimbledon to take “personal time” last summer. The pressure to perform and win can be…
For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing. That’s why McDonald’s is targeting the younger generation in its latest work for McCaf? in the Gulf. Created by the brand’s dedicated Publicis Group agency, Studio M, McDonald’s…
Adaptogen-enhanced water, ashwagandha and booze-free booze is in, while plant-based meat is … out? A new report from Brightfield Group found that consumers are most concerned with sleep, relaxation and exercise headed into this third year of the pandemic. They’re gravitating toward products like matcha tea, melatonin and ginseng that support those “need states,” while…
With The Batman set for release, the partnership between the DC Comics superhero and Oreo will continue through an immersive cinematic experience being hosted in London. The three-day experience will take place at the RIO Cinema from the first day of the film’s release on March 4 with the partnership leading to a short-term rebrand…
A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo and Brooke Bond. The review from Ekaterra follows its sale from former parent company Unilever to CVC Capital Partners Fund VIII for nearly $5 billion (4.5 billion Euros) last November. The review will be conducted…
Fancy like Applebee’s? Although that may not sound like a five-star date night to some, the concept was enough to spur a viral movement thanks to a song written by Walker Hayes and an accompanying TikTok dance choreographed by Hayes and his 15-year-old daughter, Lela. The song, “Fancy Like,” jumped to No. 1 on the…
“There’s something missing here.” That’s ever the observation at the heart of invention. In the world of wine and spirits, three female-founded brands regarded the void specific to category. One asked, “Why are the only vodka brands within easy recall the same ones that have been dominating shelves for decades?” Another wondered if a wine…
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