Mar
24
Taco Bell Leans Into Engagement and Digital Evolution for 60th Anniversary
Posted in: UncategorizedWhen Sean Tresvant was named global chief brand officer of Taco Bell in December, he had three priorities: leadership, consumer focus and digital acceleration. Those focuses fit with Taco Bell, which in the past year has prioritized its app and website–according to the brand’s Q4 earnings report in February, almost 20% of its transactions in…
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