Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld’s Jackie Chiles takes on Snyder’s of Hanover (Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Snyder’s of Hanover Pretzel brand Snyder’s of Hanover…
As Pride celebrations get underway, there’s also a cautious feeling given the political climate. What’s the right mood to strike? In general, there’s a sense of elation at being part of large gatherings again. But 2022 has also seen 39 states introduce more than 220 bills that would enshrine discrimination against queer people, including blocking…
Long waits, short staffs and inflated prices were all issues cited by consumers in restaurant reviews on Yelp, the business directory and crowdsourced review forum revealed in its 2022 State of the Restaurant Industry report, which was released Thursday. Yelp said in the introduction to its report, “The restaurant industry is going through a period…
Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Looking to take more slices out of the American pie…
Any traveler in an airport expects to experience three things wherever in the world they happen to be: unwanted delays, long walks down endless corridors and Toblerone in the gift shops. But during the pandemic, when the whole world was stuck at home, airports became ghost towns resulting in their overpriced shops being forced to…
McDonald’s is continuing a history of using minimalism and iconography within its marketing. To promote its delivery service, the brand has once again turned to simplicity for its latest poster advertising campaign that sees “location pins” integrated within the illustrations of the fast-food company’s iconic menu items. The U.K.-focused OOH campaign from Leo Burnett London…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Boy Smells puts star power behind its Pride scent and campaign View this post on Instagram A post shared by Boy Smells (@boy__smells) Comedian, social media personality and Hacks star Megan Stalter and Boys in the…
Workplace From Meta is officially on the menu at McDonald’s. The fast-food restaurant colossus will use the enterprise platform as a communication and shift management tool for the next year-and-a-half, with frontline workers included in the mix. McDonald’s said deploying Workplace From Meta in company-owned restaurants helped foster employee recognition, information sharing and more meaningful…
Burger King Austria’s attempt to celebrate Pride Month through the offer of sandwiches which have the same bun ends on top and bottom has been accused of “rainbow washing” with an initiative described as “tone deaf” and “lazy” by social media users in response to its promotion. Having announced the release of “The Pride Whopper”…
Brazilian steakhouses have gained popularity worldwide with restaurant chains like Fogo de Ch?o and Texas de Brazil, serving traditional cuts like sirloin cap and flank steak. AB InBev’s Brahma beer is working to add another cut to the market with the launch of Brahminha, a bone-out short rib meant to be as creamy and juicy…
Food and grocery delivery services expanded rapidly around the world during the Covid-19 pandemic, but in France, this trend clashes with longstanding cultural traditions of dining out at restaurants or taking time to shop and cook at home. To appeal to hesitant French customers, food-delivery app Uber Eats has launched a nationwide campaign that aims…
UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets–and highlight its ongoing digital transformation. The high-street business said its new mission will be to “make every day a little brighter for customers,” with a vision to “spread joy at every…
Chuck E. Cheese had a few reasons to feel optimistic in the early weeks of 2020. First, the family entertainment and restaurant chain had a new leader in David McKillips, who joined parent company CEC Entertainment as CEO that January after spending more than a decade at Six Flags. Second, sales were improving. CEC Entertainment,…
With Pride month in full swing, McDonald’s is reminding everyone that support can go beyond the month of June as they continue to create deeper partnerships and safe spaces within the LGBTQ+ community. As part of McDonald’s larger approach with the LGBTQ+ community, the fast-food chain is partnering with Revry TV–an LGBTQ+ media company–for a…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Bieber and Pam reunite for a new Tim Hortons’ menu item Last year, Canadian chain Tim Hortons teamed up with Justin Bieber to create Timbiebs (Bieber-themed variations of its Timbits donut bites). Now the collaboration continues…
Anyone who experiences lactose intolerance or related digestive issues knows that the cost of a glass of milk can go beyond the dollar amount. However, milk has changed a lot over the years, and new options could provide a little relief. Leaning into showing consumers that some milks are easier on the body than others,…
In a bid to resurrect people’s post-pandemic love lives, fast food restaurant chain McDonald’s is placing love back on its menu in Sweden and promoting its Spicy Chicken Nuggets. With the offer of a limited-edition coupon, which must be used jointly by two people, customers can enjoy the return of the nuggets while keeping each…
The Infatuation’s Layer for Snap Map, initially revealed at Snap Partner Summit in May 2021, finally went live Friday. Snapchatters in the following cities can use the Layer in Snap Map to find recommended restaurants from The Infatuation: Atlanta; Austin, Texas; Chicago; Denver; London; Los Angeles; Miami; New York; Philadelphia; San Francisco; Seattle; and Washington,…
Back in December, KFC announced a year-long partnership with Grammy-nominated rapper and Louisville, Ky. native Jack Harlow. After linking up to help those devastated by the Dec. 11 tornadoes and corralling a selection of Harlow’s favorites for the chain’s app, the team announced the next thing on the agenda: a good old-fashioned celebrity meal. Today,…
A tide of sound buoys college softball. The background of its tournaments consists of a steady stream of chants, songs and other vocal reassurance from the hitting team’s dugout. And brands don’t even have to ask to be included in the fun. Every so often, an ESPN mic catches a team chanting “We don’t drink…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
