Rapper-producer T-Pain knows how to stay in the public eye, whether he’s calling himself “Drake before Drake,” smack talking Chris Brown or remixing a classic Alka-Seltzer jingle. Consumers will have to decide if his near-constant cameos–an exclusive swag drop with Panera here, controversial comments about the late Tupac there–put him in overexposed-celebrity territory. But senior…
Burger King Austria is continuing the chain’s introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as “the new normal” on its menu. The restaurant chain has begun a campaign titled “Meat Option,” which will see Burger King staff ask all customers whether they…
Earlier this summer, fast food restaurant chain McDonald’s released its “#SomethingGood” positioning in Romania to champion younger people. To follow up, the brand has released a manifesto campaign that promises customers fresh ingredients within their orders delivered to them through easy-to-use technology. The initial campaign spot (see directly below), which was released in May, featured…
For its summer campaign, fast food restaurant chain McDonald’s is targeting young consumers in the Netherlands with a love story that highlights the bond of sharing its menu items. Created by Amsterdam-based creative agency TBWANeboko and TBWAX, the 90-second spot titled “Holiday Love” tells the story of two teens on holiday, one English and one…
Vegemite, wool, The Wiggles–Australia has many exports, but Cadbury is on a mission to generate hype around one and one only: the Caramilk chocolate bar. Having brought the snack to U.K. shores for the first-time last year, the Mondelez-owned brand has come up with a novel way to generate interest among Brits this summer–by enlisting…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Knockoff Thor is worthy of Old Spice The eldest of the three Hemsworths, Luke, played the role of Fake Thor in the Marvel film Thor: Ragnarok opposite his brother Chris, who plays the real Thor. Luke…
After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some of the brand’s affiliated platforms, like Coke Studio. Created in partnership with Zeno Group, the studio has teamed with musician…
Following the release of its first limited-edition product through Coca-Cola Creations–called Intergalactic–the soft drink company is releasing a new campaign to promote a collaboration with Grammy-nominated music producer Marshmello. Coca-Cola Creations is the brand’s new platform that takes the iconography of the world-famous beverage and adds “new expressions driven by collaboration, creativity and cultural connections.”…
DoorDash is determined to make the dreams of its Dashers–that is, the platform’s dedicated delivery people–come true, one project at a time. At the Tribeca Festival, DoorDash debuted their branded film, Alien: The Other, written by filmmaker, writer and Dasher ?zg?r Seyben. The film follows the hazy point of view of a woman who has…
The leaving speech at a work farewell party can be a cringe moment for all if it comes across as either stirring or heartfelt. So, instead of the boss saying a few words that don’t make the intended impact, why not get a Shakespearean Knight of the Realm to deliver it instead? Step up Sir…
McDonald’s has a long affinity with Justin Timberlake songs, after introducing “I’m Lovin’ It” as its brand focus–taken from a song by the American artist–and now it has returned to the well as it features staff and customers singing another of his catchy tunes, “Can’t Stop The Feeling,” in their regular singing voices. The 45-minute…
Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary–love it or leave it? These might be questions you’d expect from a waiter, not a whisky or vodka brand, but that’s about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby’s unite to battle the meat sweats Arby’s is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the “meat sweats,” so to…
As kids heave off to actual camp, McDonald’s is releasing its “reimagined” digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh–and yes–there is a “limited edition” Retro Grimace Pool Float users can…
More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website. For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space…
The thick and musty playbook of marketing tactics contains a chapter that comparatively few brands have the nerve to consult. It concerns those gambits that, in the never-ending quest for the public’s attention, are–for lack of more tactful terminology–deliberately ridiculous. Case in point: the recent product reveal from the folks at Wright Brand, part of…
If today’s plant-based food alternatives–which often look, feel and taste like the items they’re designed to mimic–were the public’s first introduction to the category, companies might have an easier time selling them. But it didn’t happen this way. Instead, many Americans encountered earlier versions of fake meat as children and didn’t enjoy the experience. “We’re…
When Taleah Mona-Lusky got sober, she was told by people in both her professional and personal circles that she should also leave her career in advertising behind. In an industry that celebrates winning a new client with rounds of shots and encourages drinking as a bonding activity, it was difficult for them to understand how…
In the fast-growing world of THC-spiked beverages, there’s a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling waters. Products come in bottles and cans–Cann, by the way, is a best-selling “social tonic” with a pioneering Pride campaign and a Hollywood following–and via drops, mixes,…
On this week’s episode of To Dine For, host Kate Sullivan is joined by Erick Williams, owner and executive chef of Chicago’s Virtue restaurant and bar. Williams is a passionate and celebrated chef, and just this week won the James Beard Award for Best Chef–Great Lakes Region. His Hyde Park restaurant has been getting plenty…
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