Jul
12
McDonald’s Explores the Power of Sharing During a Summer of Love
Posted in: UncategorizedFor its summer campaign, fast food restaurant chain McDonald’s is targeting young consumers in the Netherlands with a love story that highlights the bond of sharing its menu items. Created by Amsterdam-based creative agency TBWANeboko and TBWAX, the 90-second spot titled “Holiday Love” tells the story of two teens on holiday, one English and one…
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