Hasta La Creative!

According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand.

As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.”

There’s more for your mouth at CompetitionCrunch.com.

The post General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads appeared first on AdPulp.

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing.

It is easy to make fun of the activity. I mean whatever happened to going out to eat to eat, and talk, not to document the experience for one’s social graph?

Subway makes fun of a hapless over-sharer’s #hashtag use in the above spot. But why? To sell subs, you need appetite appeal and there’s no appeal here, just a trying-too-hard stab at currency and social relevance.

Of course, Subway is not the only guilty party. Wendy’s also wants us to believe its food is content worthy fodder for the social web.

I enjoy the repartee of the new red-headed Wendy. Her “taste buds” line is witty and charming. But please tell me you don’t take photos of your Wendy’s flatbreads? I ask this as someone who does take pictures of certain dishes — dishes that blow me away like this Shwarma Plate, from Gonzo food cart in SE Portland.

The post Over Sharing On Tweetbook Is Not Appetizing appeared first on AdPulp.

Announced on Twitter. Not a real rebranding, maybe just an advertising campaign – after they’ve placed giant fries in the streets to promote the SatisFries with free wi-fi – joking on the brand itself. Stay tuned…

An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid.

When you’re Walmart, you have unrivaled buying power on your side. Thus, you can set the price, but more than that, you can dictate how the products sold at Walmart are sourced and made.

Walmart U.S. and Sam’s Club require all fresh and frozen, farmed and wild seafood suppliers to become third-party certified as sustainable using Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP) or equivalent standards. By June 2012, all uncertified fisheries and aquaculture suppliers must be actively working toward certification.

Yes, the Arkansas-based retail behemoth that left-leaning elites love to bash is busy charting a new reality for how the oceans are fished. Should they spread this conscious sourcing to garments and other product categories sold in their stores? Absolutely. But let’s stick with this fish tale for a moment.

According to Sustainable Brands and Reuters, roughly 40 salmon processors in Alaska decided in 2012 to drop the internationally accepted blue ecolabel awarded by the London-based Marine Stewardship Council, saying it was expensive and eroded their brand. They said their own control systems were enough and they would consider the Ireland-based Global Trust Certification, as a replacement.

Wal-Mart responded with a routine letter to its salmon suppliers in June warning them it requires its salmon to be MSC-certified or working toward that distinction.

The Alaskan seafood industry is valued at $6.4 billion annually and is state’s largest private-sector employer, with more than 63,000 workers. Hence the “plead my case” visit by Alaskan officials to Bentonville last week.

“We are optimistic that Walmart will recognize Alaska fisheries as sustainably managed,” said Susan Bell, Commissioner of Alaska’s Department of Commerce. Meanwhile, I am optimistic that Walmart and sustainable practices will prevail. What the market wants, the market gets. And the market wants healthy seafood.

The post Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart appeared first on AdPulp.

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view.

Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view.

Chris Matyszczyk writing for CNET says:

I am sure that some will be vastly entertained by waking up after a night when they got truly toasted to discover how many people they truly toasted.

Awkward though it seems at first glance, there is something here that I like. Budweiser is making an effort to be useful, and that I salute. Although, I do question the need for this particular application of technology, and I wonder if Twitter isn’t a better platform for it, given that following behavior on Twitter is “promiscuous,” and better suited to “meeting and greeting.”

Hat Tip: Taplister

The post Click Cups, Become Friends On Facebook appeared first on AdPulp.

[we receive and publish ]

My name is Joby Harris and I made a commercial for $500 that was chosen by Doritos out of 6100 entries to be a top five finalist in the Crash the Super Bowl contest.
Doritos gave me $25,000 dollars and a trip to the Super Bowl where I’ll be hanging out in a private booth with Andy Samberg and the boys from The Lonely Island.
But now it comes down to votes. If my commercial “Bird of Prey” gets the most votes from now until January 29th, then it will be shown DURING the Super Bowl.
If that happens, then my dreams of directing commercials will launch as I will co-create another commercial with the Lonely Island and also have a chance to win 1 million dollars.
In addition to the contest web site below, here is our web site where people can find out more and also vote- www.vote4bop.com

www.crashthesuperbowl.com

Menier – Good old days

Taste the good old days with Menier chocolate.

Credits:
Campaign title: Good old days
Client’s name: Menier Chocolate
Creative agency: Publicis Conseil, Paris?
Art director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant Ad : Antoine Dezes-Richard?
Chief creative Officer: Olivier Altmann?
Creative Director: Fabrice Delacourt, Olivier Desmettre
Photographer: Hervé Plu…

View the campaign Menier – Good old days

Directed by Pep Bosch, the spot tells a story about family, jealousy and revenge.
As they say, revenge is a dish best served cold… and with ham, we could add.

Title: Tmoty
Agency: Mccann Erickson Madrid
Client: Campofrío
Client Contacts: Jaime Lobera, Juana Manso & Silvia Álvarez
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Colonnese & Pablo Stricker
Creative Team: Leandro Raposo, Raquel Martínez & Mónica Moro
Executive: Jesús Vázquez
Media Agency: Zenithmedia
Director de producción audiovisual: Luis Felipe Moreno
Director de servicios al cliente: Jesús Martínez Soria
Account manager: Nuria Rosselló

Production Company: Agosto
Director: Pep Bosh
Producer: Julia Carrasco
Postproduction Supervisor: Daniela Borges
Postproduction: El Ranchito
Sound: Infinia

For those of you that haven’t actually tried the real thing, you can now do it online. A very fun concept for Keso – Cottage Cheese

via ilovenewwork