Hasta La Creative!

Advertising Agency: TAPSA Madrid, Spain
Executive Creative Directors: Julián Zuazo, Tute Ostiglia
Creative Director: Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriters: Ernesto Soto, Martín Feijoó

Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriter: Mathieu Grichois
Director: Michael Toft / Hamster
Director of Photography: Rutger Storm
Aired: November 2007

The new Guinness commercial titled tipping point is about an extraordinary and passionate community coming together to create the world’s most ambitious domino run. Our challenge was to initiate the experience online by creating a campaign that thousands of passionate brand advocates could became immersed in.

We inserted clues into the TV ad, cut it into segments and scattered it across the internet, creating a sequential treasure trail of puzzles for people to follow. The reward for solving each puzzle was the next segment of the commercial, with solid gold dominoes awaiting those who could put it together first.

Tens of thousands rose to the challenge in the first few days, with session lengths running into hours, and even days. A huge community was formed as people joined forces on forums and blogs: trading hints, tips, and stories of lost weekends.

Millions of minutes were spent interacting with the brand, with the winner of the first solid gold domino assembling and launching the film online, two days before it aired on TV.

Unofficial Unofficial Walkthrough: http://juanramon.pbwiki.com/

Advertising Agency: AMV BBDO, London, UK

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Via: adgoodness

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Via: adgoodness

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley
Published: April 2008

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Advertising Agency: Arc Amsterdam, The Netherlands
Creative Director: Wybe Klaverdijk
Art Director: Julijus Rebic
Copywriter: Wouter Kraaijvanger
Photographer: Arno Bosma
Published: April 2008

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Advertising Agency: Arc Amsterdam, The Netherlands
Creative Director: Wybe Klaverdijk
Art Director: Julijus Rebic
Copywriter: Wouter Kraaijvanger
Photographer: Arno Bosma
Published: April 2008

Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Director / Art Director / Copywriter / Illustrator: Mathias Lamken
Photographer: Karsten Wegener
Graphics: Simon Jasper Philipp
Published: April 2008