Jul
17
Olbermann Will Return to ESPN
Posted in: UncategorizedThe move to bring back Keith Olbermann, a former co-anchor at ESPN, was the result of 14 months of intense discussion within the network and its parent, the Walt Disney Company.
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Jul
10
espnW Shows You How to Portray Women Athletes in Advertising
Posted in: Uncategorized
Those still annoyed by Roxy's sexualized portrayal of a woman athlete will enjoy this more kick-ass 30-second spot for espnW. The first brand promo for the ESPN property, it broke Tuesday night during the premiere of the film Pat XO, part of the network's Nine for IX series. The spot, from creative agency 77 Ventures, was directed by filmmaker Raama Mosley and edited by Therapy Studio's Kristin McCasey. The original soundtrack was written and performed by Greta Gaines exclusively for espnW. Among the athletes featured are Serena Williams, Brittney Griner, Abby Wambach, Alex Morgan, Heather O’Reilly, Shannon Boxx, Sara Errani and Elena Delle Donne.
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Jun
16
Future of 3-D TV Murky as ESPN Ends Channel
Posted in: UncategorizedESPN’s move spurred a debate about whether anyone would be left watching in 3-D television soon, and whether anything would be available worth watching.
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May
21
Paul Finebaum Joins ESPN
Posted in: UncategorizedPaul Finebaum, the radio host known for his popular college football show, will reportedly start his new job Aug. 1.
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May
21
ESPN Is Cutting 300 to 400 Jobs
Posted in: UncategorizedThe reductions, through layoffs and by leaving positions unfilled, come after a companywide efficiency review by the Walt Disney Company, which owns the sports network.
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May
17
Advertising: Clips, Quips and Snips: A Wrap-Up of Upfronts
Posted in: UncategorizedA look back at what television executives offered Madison Avenue for the 2013-14 season.
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May
17
ESPN Set to Take Over Full Coverage of U.S. Open Tennis
Posted in: UncategorizedThe latest assault on the fraying broadcast sports model came Thursday when ESPN announced it would pay $825 million over 11 years for complete control of the tennis tournament.
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Apr
17
CC Sabathia Is Dwarfed by Scott Van Pelt in ESPN’s New SportsCenter Ad
Posted in: Uncategorized
CC Sabathia is a large man, but he's not technically wearing a fat suit. That latter fact—and not just his slimming New York Yankee pinstripes—gives Sabathia the advantage over the horizontally striped (and comically fat-suited) Scott Van Pelt in ESPN's new This Is SportsCenter commercial from Wieden + Kennedy in New York. Now, if they can combine a fat suit and a mullet, they'll really be breaking new ground.
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Mar
12
Media Decoder Blog: Winter TV Schedule Brings Shift in Ratings Race
Posted in: UncategorizedCable shows continue to dominate over most network offerings on Sunday nights, and Fox overtakes a flagging NBC for the season.
Mar
06
Media Decoder Blog: Regis Philbin Returns, This Time on Fox’s Answer to ESPN
Posted in: UncategorizedThe longtime host, now 81, will be competing directly against two popular ESPN fixtures, “Around the Horn” and “Pardon the Interruption.”
Mar
05
Fox Planning National Sports Network It Hopes Can Challenge ESPN
Posted in: UncategorizedFox’s chief executive, Rupert Murdoch, hopes to challenge ESPN for some of the lucrative revenue that the sports media giant has had largely to itself for more than three decades.
Mar
05
Media Decoder Blog: ABC Networks Will Offer Guarantees to Advertisers Across Platforms
Posted in: UncategorizedA deal with Nielsen will allow ABC to measure viewing whether on television or online.
Mar
04
Keith Olbermann Pushing for a Return to ESPN
Posted in: UncategorizedSixteen years after leaving ESPN, Keith Olbermann and his representatives have expressed an interest in his return to the employer that made him famous.
Dec
07
Manchester United vs. Manchester City: ESPN mostra o que um torcedor pensa do outro
Posted in: UncategorizedAmanhã, sábado, 8 de dezembro, acontece mais um clássico de Manchester. United e City disputam partida válida pela 16ª rodada do Campeonato Inglês, e são respectivamente líder e vice-líder da competição.
Aproveitando a rivalidade, a ESPN mostra em nova campanha dois torcedores – um de cada time – se imaginando no lugar do outro. Quem torce para o Manchester United deve ser um cara sem amigos, sozinho, sem respeito, com subemprego, sem amor próprio e sem futuro. E quem torce pro City? Deve ser um cara sem amigos, sozinho, sem respeito… Enfim, você entendeu.
A questão é que ambos utilizam um vocabulário próprio, cheio de insultos locais: fit bird, moppet, git, minger, tudo aliado a um sotaque impossível de compreender. É por isso que existe um segundo vídeo, com as definições. Assista abaixo.
A criação é da Wieden+Kennedy.
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Sep
06
ESPN: John Clayton
Posted in: UncategorizedOlha, eu não conhecia o John Clayton da ESPN gringa, mas desde já exijo ver um comercial do tipo com o Antero Greco, PVC, Arnaldo Ribeiro ou qualquer outro comentarista da ESPN Brasil.
A criação da Wieden+Kennedy mostra como é a vida desses profissionais depois que acaba o SportCenter.
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Aug
20
ESPN: Interpretando as gírias do futebol de forma literal
Posted in: UncategorizedEssa é uma ideia que merecia muito bem uma versão brasileira. A ESPN interpreta de forma literal diversas gírias do futebol, aqui em inglês, como: hat trick, hit the woodwork, fox in the box, giant killer, etc.
Em português poderíamos ter algo com chapéu, drible da vaca, tiro de canto, pedalada, banheira, frango, gol de peixinho, mão de alface, e afins.
Só não tem termo ainda pra impedimento triplo. Essa é nova.
A criação é da Wieden + Kennedy Amsterdam.
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Apr
17
ESPN Michael Jordan Commercial
Posted in: UncategorizedLa chaîne de télévision ESPN a pensé pour les USA cette nouvelle publicité très drôle et intelligente. Reprenant la notoriété de la légende du basketball Michael Jordan et la détournant avec beaucoup d’humour, ce spot est à découvrir dans la suite de l’article en vidéo.
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Apr
16
ESPN: A triste vida de um Michael Jordan ordinário
Posted in: Uncategorized
Quando se tem o mesmo nome que um dos maiores atletas de todos os tempos, é preciso se acostumar com a cara de decepção das pessoas ao descobrir que, na verdade, você é apenas você.
Assim é vida do comum Michael Jordan nesse esperto comercial da ESPN, continuação da campanha “It’s Not Crazy, It’s Sports”.
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Feb
08
I’m speechless / Bulle de Match
Posted in: Uncategorized |
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| THE ORIGINAL? ESPN Sports Radio / Student Work – 2011 Source : 2011 Annual Spring Show ADDY Award Winner, School : Academy of Art University (USA) |
LESS ORIGINAL Beijing Sports Radio – 2012 Source : Adsoftheworld Agency : Ogilvy & Mather Hong Kong (China) |
Apr
29
ESPN | United
Posted in: Uncategorized
O que o Bono fez em 2006 que está fazendo agora novamente em 2010? A locução de comerciais (1 e 2) sobre a Copa do Mundo da ESPN, é óbvio.
OK, não é, mas a mensagem dos filmes permanece igual quatro anos depois. O previsível discurso de que o mundo inteiro discorda de um monte de coisa, mas que de quatro em quatro anos todos concordam sobre… futebol.
A edição, imagens, trilha sonora e, principalmente, a emoção de uma Copa do Mundo garantem o interesse. A criação é da Wieden + Kennedy, com produção da Park Pictures.
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