Hasta La Creative!

pa href=”http://adweek.blogs.com/adfreak/espn360-billy-mays.html” style=”display: inline;”img alt=”Billy-mays” class=”at-xid-6a00d8341c51c053ef0105368e72eb970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105368e72eb970b-450wi” style=”width: 425px;”/img/a/p

pArnold today launches a pleasingly goofy campaign for a href=”http://www.ESPN360.com”ESPN360.com/a starring Billy Mays, the bearded infomercial guy usually seen shilling for OxiClean. a href=”http://adweek.blogs.com/adfreak/espn360-billy-mays.html”See all four ads here/a. This genre’s been parodied to death, but the ESPN spots score by being even dumber than we’ve come to expect. They’re almost parodies of parodies, so unrelentingly stupid that they’re amazingly effective. Mays is no different here than in any of his other ad gigs as he shouts exuberantly about the ESPN360 service, which lets you to watch your favorite teams online, “anywhere, anytime!” The “secret,” Mays confides, is the Internet connection. In the ad below, his wife and daughter are seen with thick black beards just like his. Nice! Their grins and gestures seem forced, and their line deliveries are as insincerely sincere as possible. Now that’s great bad acting! Also noteworthy is the dead-eyed office drone who robotically explains that with ESPN360, “My job is way less soul-crushing.” Hey, we need ESPN360 at AdFreak! Ow, my aching soul! brbrem—Posted by David Gianatasio /em/p

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ESPN all day, everyday.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong

ESPN all day, everyday.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong

Advertising Agency: Arnold Worldwide, Boston, USA
Creative Director: Mark St. Amant, Ralph Watson
Art Director: Ralph Watson
Production Manager: Marita Stapleton
Copywriters: Roger Baldacci, Mark St. Amant, Wade Devers

Thanks to the two of the latest spots from ESPN (courtesy of Wieden & Kennedy) and the Cleveland Indians (courtesy of Brokaw), Yanks fans nationwide get to relive the horror that was last year’s infamous “Bug Game.” This is the game where my boys (eh hem, the Yanks) lost their cool due to excessive bugs on the field during an away game against the Indians. But hey, ESPN and the Indians have it right. Everything is part of the game – from the fans to the team and all the way to annoying critters. Bravo to making me hate and love baseball, all at the same time. 

 

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