Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It’s not just a sign of the financially tight times; it’s also a testament to the ease with which consumers can use BPNL methods to get the goods they…
Despite an overall mixed performance in the last quarter, Amazon continued to steadily expand its ads business, clocking 19% in year-over-year growth even as tech giants like Meta and Google have seen sales slow. The online shopping giant said in its earnings report this week that it brought in $11.6 billion of ad sales in…
In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand’s “maker culture” has contributed to its success in both the b-to-b and b-to-c ecommerce world. Simonsen starts by speaking about how leveraging b-to-b ecommerce provides incremental profits for b-to-c and how both work hand and…
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with…
2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. Now, the natural question is: What’s next? While we don’t have a proverbial crystal ball, we do have expert sources. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Their ten…
In late 2022, H&M debuted “Metaverse Design Story,” a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets. The futuristic mannequins in the brand’s Times Square storefront in New York stood as a testament to Web3’s on impact on physical fashion, which is ushering in design technology that…
In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem. Mann shares why she came out of retirement in the middle of the pandemic to take a new job outside her experience in CPG….
Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. With the Canadian b-to-b ecommerce software giant’s new service, Commerce Components, businesses can integrate individual parts of Shopify’s platform into their existing online stores. While Shopify…
Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye “Ye” West’s antisemitic remarks earlier this year and…
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. Although very different from one another, he…
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its first few months for the company to extend it to verticals, such as consumer packaged goods, entertainment, media and technology. The thinking behind Advantage+ shopping campaigns is to leverage AI…
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another’s taste and perspectives. Sethi backs up this idyllic vision with a unique approach…
By now it’s clear that anyone betting on the post-Covid inflationary period being a short-term blip rather than the beginning of a long spate of hardship has resolutely lost. Consumer sentiment is increasingly moving from nervousness to existential fear as the “heat or eat” dilemma looms ever larger this winter. As expected, most early responses…
Fresh Christmas tree delivery, an ecommerce innovation that got a shot in the arm during the pandemic, is expanding once again with the addition of Instacart. The delivery service is adding fresh-cut and artificial trees, as well as d?cor like ornaments and lights, for the first time in 2022. Retailers that offer similar services include…
In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab people’s attention while they waited for a car or tracked a takeout delivery. Now, it’s scaling that business with the appointment of Paul Wright in the U.K. Wright will join the tech company as its…
With the holiday shopping season in full swing, brands could really benefit from some retail media spending advice. On this episode of Brave Commerce, Kate Crowley, Lego’s senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego’s senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated…
A pessimist might argue both department store chain JCPenney and pop group Backstreet Boys’ best days are behind them. That, in turn, may explain why the retailer enlisted the boy band–along with E! Entertainment host Naz Perez and makeup artist Piper Nelson–for its first-ever Live Holiday Spectacular. The event, which streamed on Facebook for about…
With the audiobook market set to hit $35.05 billion by 2030 and a podcast explosion that simply won’t quit, Amazon wants your ears. That’s why the business has appointed Susan Jurevics to oversee global brand strategy for its listening platform Audible. Jurevics joined the company in 2019 to oversee its international business. She has spent…
After declining for the first time ever last year, Cyber Monday spending is back to setting records with online stores pulling in a grand total of $11.3 billion over the course of the day, per Adobe Analytics. The figure marks a 5.8% jump from last year when retailers seemed to spread out discounts and promotions…
According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers–human and mythical–at this time of year, serving as the maternal beating heart of the crowded, controlled chaos. But what about Christmas Eve, when the flurry of activity stops at the North Pole and St. Nick is circling the…
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