The days of chasing the ice cream truck around the block may be long gone, but Magnum maker Unilever is continuing its play for consumers’ digital loyalty with an ambitious mission to grow its ice cream delivery service. The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula’s…
The retail industry was already undergoing massive changes before fears of a recession changed marketers’ game plans once again. On the heels of Deloitte’s annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk…
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn’t share exact numbers. Its…
While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they’re kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing…
Adults in the U.S. still prefer to do their shopping in-person, in a physical store, but the smartphone has become the device of choice when shopping online, according to a new study from Pew Research Center. Pew found that 76% of respondents to its survey buy things online via smartphones, compared with 69% through desktop…
Twitch is bringing back its POG Picks live shopping event in the U.S. Dec. 10, a well as extending the initiative to Canada (it was held Nov. 8), Germany and the U.K. (Nov. 25 in both of those markets). The Amazon-owned streaming platform kicked off POG Picks in the U.S. last August, for back to…
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek’s director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping…
Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software. OnlyFans creators with stores on Spring can connect those stores directly to their profiles on the platform and offer digital and physical merchandise such as calendars, puzzles and T-shirts directly to fans….
Forget jingling bells. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they’ve saved. The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a…
Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items. The assortment of apparel and other gifts was inspired by the star’s personal style and spans everything from scarves, bucket hats and scrunchies to pet beds and bowls, in addition to a set…
Live shopping offering Pinterest TV made its debut in the U.S. last November, and Pinterest said Monday that content from the initiative can now be viewed in Canada, just in time to provide inspiration for the holiday shopping season. Pinterest TV enables brands and creators to showcase and tag products that Pinners can then purchase…
Oscar-winning director and actor Taika Waititi has a way of finding the heart of any given scenario, which is a major part of how he’s won over so many fans throughout his two-plus decades as a performer. For Amazon’s 2022 holiday campaign, he’s bringing that sense of kindness and optimism to a touching story about…
Over the years, Adweek has published multiple stories detailing why Singles Day–the biggest shopping day in the world–would ever gain traction in the U.S. The latest ran in 2021. The experts we consulted cited multiple reasons: Singles Day is too close to Black Friday and Cyber Monday, which is part of the reason Amazon scheduled…
Today’s cannabis retail landscape–defined by striking consumer brands and increasingly mainstream marketing strategies–is nearly unrecognizable compared to the industry’s earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share. On the surface, industry sales appear to…
TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins’ former duties on an interim basis. TikTok Shop debuted in the U.K….
Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands’ media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. That’s why Publicis Groupe has announced a joint venture with one of Europe’s largest supermarkets: Carrefour…
Just two years ago, online novelty retailer Wish was a darling of the ecommerce category. The online dollar store brand had passed $1 billion in revenue in 2020, hitting unicorn status. It went public at $24 per share and seemed to be reaching a higher stratosphere in the business world thanks to the low cost…
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What do they all have in common, besides serving as iconic pop culture representations of New York City? At some point, they all featured another New York City icon: Magnolia Bakery. Established in 1996, the shop has exceeded local popularity to…
Snap Inc. is kicking off a “major” partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products from brands including Costa Del Mar, Maui Jim, Oakley, Persol, Ralph Lauren and Ray-Ban, incorporating Snap’s virtual try on technology. Snapchatters will be able to virtually try on reading glasses, seasonal glasses and sunglasses, with…
Open software-as-a-service ecommerce platform BigCommerce teamed up with Snap Inc. on the Snapchat for BigCommerce application, which enables U.S. merchants of all sizes to directly integrate their store as a one-stop shop to sync their product catalogs and create immersive ad campaigns on Snapchat. The app debuted Tuesday in the U.S. and will be extended…
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