Dec 13

Empathy-Driven Messaging Is Out. Consumers Need Value-Based Innovation

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By now it’s clear that anyone betting on the post-Covid inflationary period being a short-term blip rather than the beginning of a long spate of hardship has resolutely lost. Consumer sentiment is increasingly moving from nervousness to existential fear as the “heat or eat” dilemma looms ever larger this winter. As expected, most early responses…

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