Hasta La Creative!

We’ll keep this short for now as details are forthcoming, but sources familiar with the matter confirm that DDB California president Mike Harris has recruited a new head of strategy in Justin Cox. The new hire arrives from Pereira & O’Dell, where he spent approximately three years and last served as strategy director on accounts including Intel (“The Beauty Inside,” for example), Skype and Corona. During his career, Cox, who remains in the Bay Area, has also worked on the planning side at the likes of Razorfish on Levi’s, Sony and Microsoft and Publicis & Hal Riney on accounts ranging from Walmart to Beam. We’ll fill in the blanks including start date, etc. once we hear more.

New Career Opportunities Daily: The best jobs in media.

Quando se pensa em campanhas sobre o consumo de bebidas alcóolicas com responsabilidade, talvez lhe venha a mente uma linguagem dramática ou professoral. É quase sempre o tom utilizado, seja pelas próprias marcas ou por instituições sociais.

A cerveja Steinlager, da Nova Zelândia, resolveu abordar o assunto com bom humor. Lembra que se você beber até cair, pode virar alvo de pegadinhas dos amigos e amanhecer com desenhos em locais inesperados. Mesmo que você seja apreciador da arte, provavelmente não quer ver acontecer no seu corpo.

A assinatura do comercial, “Be the artist, not the canvas”, lembra que os artistas são aqueles que bebem com moderação.

A criação é da DDB.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Most of the brand talk around 9/11 this year was about marketers doing it wrong. But DDB New York and the New York City Ballet quietly did it right with a wonderful tribute called "New Beginnings," intended as a testament to the resilience of the human spirit and a tribute to the future of the city.

The video shows NYCB principal dancers Maria Kowroski and Ask la Cour performing on the 57th-floor terrace of Four World Trade Center in lower Manhattan. The backdrop, of course, is One World Trade Center. The dancers perform an excerpt from choreographer Christopher Wheeldon's poignant "After the Rain" pas de deux—signifying new beginnings in New York City. 

The film, directed by Davi Russo and produced by Radical Media, was posted at sunrise (6:34 a.m. EST) on Sept. 12 to NYCB's social channels, with the hashtag #NewBeginnings. "Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings," says Matt Eastwood, chief creative officer of DDB N.Y.

Check out the film, and full credits, below.

CREDITS
Client: New York City Ballet
Project: "New Beginnings"

Agency: DDB, New York
Chief Creative Officer: Matt Eastwood
Executive Creative Directors: Menno Kluin, Andrew McKechnie
Art Director: Joao Unzer
Copywriter: Rodrigo de Castro
Management Supervisor: Lauren Neuman
Account Executive: Cindy Nguyen
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Producers: Nina Horowitz, Zamile Vilakazi
Teaser Editor: Alec Helm
Head of Design: Juan Carlos Pagan
Designers: Brian Gartside, Aaron Stephenson
Illustrator: Steven Wilson

New York City Ballet
Ballet Master in Chief: Peter Martins
Executive Director: Katherine Brown
Choreographer (After the Rain): Christopher Wheeldon
Principal Dancers: Maria Kowroski, Ask la Cour
Managing Director, Communications and Special Projects: Robert Daniels
Senior Director, Marketing and Media: Karen Girty
Director, Media Projects: Ellen Bar

Production Company: Radical Media
Director: Davi Russo
Editor: Tim Zeigler
Executive Producers: Gregg Carlesimo, Maya Brewster
Producer: Logan Luchsinger

Skittles continues to walk the line between cute and creepy. How successfully it does so is, of course, a matter of personal taste. This new spot from DDB Chicago, "Skittles Smile," sets my choppers on edge for some reason, but I'm about 96 years past the target demo, and it probably works just fine for its intended audience. The ad's high-school-age heroine clearly savors the flavor of her deep-kiss encounter with a boy who has Skittles for teeth. (Were his baby teeth Pez?) The girl is played by Laura Spencer, who has gained a following from her role in The Lizzie Bennet Diaries, an Internet reboot of Jane Austen's Pride and Prejudice. Spencer also appears in a current Sprint commercial, though swapping spit with her co-star in that one would've been a grave mistake. Credits below.

Behind the scenes of the new skittles "SMILE" commercial aka best wrap surprise ever! http://t.co/xMhcRT2YA2

— Laura Spencer (@itslauraspencer) September 3, 2013

CREDITS
Client: Mars/Skittles
Agency: DDB, Chicago
Senior Vice President, Executive Creative Director: Mark Gross
Creative Director, Copywriter: Kathleen Tax
Creative Director, Art Director: Marisa Groenweghe
Vice President, Producer: Will St. Clair
Production Manager: Scott Terry
Vice President, Senior Account Director: Kate Christiansen
Vice President, Account Director: Gwen Hammes
Account Executive: Jennifer Marks
Account Manager: Trace Schlenker
Senior Vice President, Group Strategy Director: David "Chizzy" Chriswick

Sempre que alguém publica uma foto muito legal e com belas cores em uma rede social, mas quer deixar claro que a imagem não foi editada com os diversos filtros disponíveis por aí, faz questão de usar a hashtag #nofilter. Mas, segundo a Ray-Ban, “os mais novos filtros das plataformas de compartilhamento de fotos de fato não são filtros”.

Juntando todas essas peças, a DDB Bruxelas pensou no conceito #nofilterjustrayban e simplesmente substituiu as janelas de trams (para quem não conhece, um tipo de veículo leve sobre trilhos) por lentes polarizadas coloridas da marca, do azul celeste ao pink.

Durante o Ray-Ban Test-Drive Trams, realizado nas cidades belgas de Ghent, Bruxelas e Antuérpia, os passageiros têm a oportunidade de fotografar através das lentes coloridas da marca e compartilhar suas experiências em redes sociais, utilizando a hashtag promocional. As imagens podem ser conferidas no hotsite da ação.

O conceito é bem interessante e a agência soube usar o transporte público de uma maneira criativa, oferecendo uma experiência marcante para os passageiros e criando engajamento com a marca. Se você vai passar por alguma destas cidades – ou tem algum amigo que vai – vale dar uma olhada nas linhas em que os Ray-Ban Test-Drive Trams estão operando.

 

 

 

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Well, this agency’s certainly keeping us busy today. We’ve received confirmation that Ewan Paterson, who’s spent over three years as chief creative officer at DDB Chicago, is leaving the agency. Paterson joined DDB Chicago in 2010 from CHI & Partners in London, where he served as executive creative director for five years. Regarding his reasons for leaving, the DDB Chicago camp says, “He will be moving back to London with his family. Ewan intends to take some time off and will remain available to us for the next several months as we make a transition to new creative leadership in Chicago.”

Paterson is no stranger to the DDB fold as he spent a decade in the agency network’s London office working with brands including VW and Sony. During his career, the creative exec also worked at BBH London, where he led campaigns for British Airways, Unilever and Vodafone.

As for his time at DDB and future plans, Paterson himself says, “Its been a fantastic three and half years and I’m proud of the agency’s transformation from the where it was in 2010. With six Cannes Lions over the last twelve months it’s evident that agency is becoming  stronger and more diversified creatively. I’ll miss the people who make up DDB Chicago hugely, but the stars have aligned for me and the my family to go home to London.  I intend to spend three to four months being a ‘dad’ for the first time-ever and then working on setting up my own agency.”

New Career Opportunities Daily: The best jobs in media.

Unyielding butter is the worst. It ruins toast, and tween girls' relationships with mothers, and mothers' relationships with new husbands. So says this cheeky new :30 spot from DDB Melbourne for Devondale, an Australian dairy brand. The ad follows a set from earlier this year, in which soy-milk-aftertaste face (the evil twin of pudding face) makes one unwitting man's daughter cry, and sends another's wife off on a tirade about having children. Of course, even if they all bought Devondale's soft butter spread or cow milk products, they'd still be living with a bunch of crazy people. All three videos after the jump. (Via Mumbrella) 

After 13 years spent moving up the charts at DDB, Paul Gunning has now taken on the top role as CEO of the agency’s Chicago office. Gunning replaces Peter McGuinness, who spent two years at the helm, but is leaving the agency and returning to New York to take on the role of chief marketing and brand officer for Greek yogurt brand, Chobani. Doesn’t seem too surprising considering that Chobani was a client of Gotham, the IPG-owned agency where McGuinness served as president/CEO before moving to DDB. As for Gunning, the newly minted DDB Chicago chief exec spent the last five years as CEO for Tribal Worldwide before assuming his new title.

In a statement regarding his appointment, Gunning says,  ”Chicago is my hometown, and DDB Chicago is one of the most storied and well-respected ad agencies in the world. I look forward to my new role and guiding the agency’s way forward with an emphasis on delivering outstanding results to our clients.”

Gunning first started out as an account director at Tribal DDB before moving up to VP/GM and then president before assuming his most recent role.

New Career Opportunities Daily: The best jobs in media.

The DDB network’s Miami-based Hispanic-focused unit Alma has confirmed that two of its creative leaders, Diego Yurkievich and Hernan Cerdeiro, who just picked up a couple of Silver Lions last week at Cannes for their work on Glad, have left to pursue other interests. In a statement, Alma president/chief creative officer Luis Miguel Messianu tells us, “We enjoyed working with both Hernan and Diego and wish them the best in their future endeavors. We are looking for creative leadership that aligns more closely with our culture.” As mentioned above, Alma the search is underway for new creative leads at the agency.

The Argentinean natives had been with Alma DDB for three years give of take, Yurkievich (pictured) joining up as SVP/ECD after serving in the same role at GlobalHue New York. During his career, the senior creative has also worked at the likes of W+K and the Cali branch of the Miami Ad School. Cerdeiro, meanwhile, held a VP/creative director position at Alma after working at the likes of Y&R and McCann’s Buenos Aires offices. Trying to put some positive spin on the departures, Messianu adds,  ”We attract top talent and work to get the absolute best results for our clients. Over the years, many of our alumni have taken what they’ve learned into the marketplace, and raised the bar across the industry.”

New Career Opportunities Daily: The best jobs in media.

After years of weirdness and grotesquerie, Skittles has found its calling—breaking Grandma's knickknacks. This enjoyable interactive YouTube video from DDB Chicago features a young man who breaks a porcelain unicorn after it promises it will turn into Skittles if he does so. Naturally, the interactive part involves clicking on, and watching the guy break, a bunch of other stuff, including two frogs, two birds and a monkey. It's pretty fun, and I'm glad to see Skittles run those anarchic creative tendencies of theirs through some quality control. Credits below.

CREDITS
Client: Mars/Skittles
Agency: DDB, Chicago
Ewan Paterson: Chief Creative Officer
Mark Gross: ECD
Alex Zamiar: ACD/Art Director
Jonathan Richman: ACD/Copywriter
Will St. Clair: Exec. Producer
Jon Ellis: Exec. Digital Producer
Matt Green: Producer
Scott Terry: Production Manager
Director: Harold Einstein, Station Film
Editorial: Beast Editorial