Slippery Creative Roads / En terrain glissant?

slalom2004 slalom2010
THE ORIGINAL?
Volkswagen 4 Motion / NZ Ski Team support – 2004
Source : Coloribus
Agency : DDB Auckland (New Zealand)
LESS ORIGINAL :
Volkswagen 4Motion Multivan – 2010
Source : Adsoftheworld
Agency : DDB Milan (Italy)

Peaches Body Spa

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Vaishnav Balasubramaniam
Illustrator : Vinciraj, Megha

McDonald’s | I’m Still Loving It

Simples. E por isso mesmo genial. Sabendo que o McDonald’s é um lugar onde toda a criança brinca e se diverte, por que não trazer de volta essa sensação para nós, marmanjos?

A DDB de Sydney não só pensou nisso como colocou em prática. Eu achei bacana. E se estivesse por lá com certeza ia pagar um micão e brincar também.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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In living colors

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Advertising Agency: DDB, Dubai
Executive Creative Director: Adham Obied
Senior Art Director: Issam Al Bouini
Copywriter: Mark fillon
Illustrator: Issam Al Bouini
Client servicing: GP, KrishnaKumar, Neha Mehta
Via [AdsOfTheWorld]

Volkswagen revela o vencedor da campanha “The Fun Theory”

Volkswagen Fun Theory

A Volkswagen divulgou o vencedor de sua famosa campanha “The Fun Theory”, e claro, com um bom vídeo demonstrando a ideia enviada por Kevin Richardson.

O concurso, que fazia parte da iniciativa, pedia que as pessoas colaborassem com ideias capazes de mudar o mundo através da diversão. E a proposta de Kevin é transformar os radares na “Speed Camera Lottery”: motoristas que respeitarem o limite de velocidade podem ganhar uma bolada, gerada com o dinheiro daqueles que pagam multas por correrem demais.

Você pode conferir as outras ideias finalistas no site thefuntheory.com. A criação é da DDB de Estocolmo.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Hugh “Wolverine” Jackman bebe chá no Japão e imita Christopher Walken

Hugh Jackman Lipton

Olha só o Hugh “Wolverine” Jackman passando vergonha no Japão, em seu novo comercial para o Lipton Ice Tea. A diferença é que esse não daqueles que vai ficar só em Tóquio, pois a campanha da marca é global.

A fórmula, absolutamente, não é nova, e algumas sequências lembram inclusive o famoso clipe “Weapon Of Choice” do Fatboy Slim, aquele com Christopher Walken. A criação é da DDB Paris.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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A slice of nature

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Advertising Agency: DDB, Egypt
Creative: Muhammad Wasfy
Artwork: Ahmed Habashy
Via [mediaME]

Small stains will have to get tougher

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Advertising Agency: DDB, Dubai
Executive Creative Director: Adham Obeid
Associate Creative Director/Art Director: Guido Pecego
Via [AdBasha]

Knorr | Neck Dating

Knorr

Lembra do saleiro da Knorr? Depois de ter sido dispensado de casa, ele precisa arrumar um novo trabalho e vai tentar a sorte em um restaurante.

Além de emprego, também procura por novos amigos no Facebook e no Twitter, e uma namorada, em um site de encontros.

A criação é da DDB do Canadá, com produção da Sons and Daughters e efeitos da AXYZ.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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TVC: Quaker Oats healthy cooking

Advertising Agency: DDB, Dubai
Creative Director: Adham Obeid
Copywriter: Karim Hassan
Art Director: Joy Younes
Account Director: Kartick Krishnamurthy
Production House: Blink Studios

Via [AdBasha]

World Wildlife Fund Ad Sparks Anger, but Makes a Good Point

article-1211029-06476D38000005DC-976_634x437This week, the ad community was put on display by an ad leaked out of DDB Brazil. The client, the World Wildlife Fund, was none too excited over this release (or was it?), and the pundits were salivating at the opportunity to rip this spot apart with their fake outrage.

The ad features a very moving truth and the media uproar displays a few ‘inconvenient truths’ about Americans. First, we seem to only care about ourselves. Second, we can’t stomach a brutally honest message. If three people die in a shooting in the US, we talk about it nonstop for months, but if 100 people die in a mudslide in Taiwan, we barely bat an eyelash. This spot tells a great truth about the power of mother nature and is effective in portraying it. It has made me think about mother nature more than anything since Hurricane Katrina, in part because I, too, am a silly American who tends to think only about American lives.

We’ve become distanced from reality. When the ad community attempts to make a hard-hitting PSA to curtail drinking/texting while driving, drug use, or to impress upon people the awesome power of mother nature, we’re forced to go soft for the sake of the populace. Why are we such wimps? The events of September 11, 2001 were horrific, and I don’t see how this spot is, in any way, attempting to make our tragedy seem like anything less.

This creative concept is brilliant. It is so simple, so logical, and so impressively gut wrenching. More people should take a moment to get past the fake outrage and digest the information being presented. Still, the point of the campaign was to create awareness of the awesome power this planet has over us, but I think it accomplished that and then some. This might just be the most efficient use of a client’s money this year.

Pete Kahn is a Product Insights Specialist, blogger and aspiring writer. Feel free to leave a comment, follow Pete on Twitter, or view his profile on LinkedIn. As always, thanks for reading.


Mix Investment with Pleasure

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Agency: DDB,Egypt
Creative : Mohammad Salah
Copy writer: Ahmed Selim

Via [ mediaME ]

Sameideasameexecution / Toutpareillamemechose

shift2005
shift2008
THE ORIGINAL?
Audi Direct Shift Gearbox “accelerate without interruption” – 2005
Agency : Saatchi & Saatchi Frankfurt (Germany)
LESS ORIGINAL :
VW Electronic gearbox – 2008
Claim : “Shift fluently”
Award : EPICA Bronze
Agency : DDB (Belgium)
Question originalité, il serait peut-être temps de passer à la vitesse supérieure.

Tiji TV: Balloon

Tiji TV: Balloon

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Artistic Director: Pierrette Diaz
TV Prod: Sophie Mégrous, Forence Potthié Sperry
Advertiser’s Supervisors: Thomas Granger, Romain Lorthiois
AccountSupervisor: Emmanuelle Michel Mimran
Production: Wanda
Realisateur: Yoann Lemoine
Illustrator: Pierrette Diaz

Timmie’s Dog Spa: Crotch

Timmie's Dog Spa: Crotch

Oh god. I just spent three quarters of my day licking myself. I just sit here, with a bowl of water, some toys and my urges – lonely one minute and satisfied the next. Such a wicked paradox. I need to get out. I need to meet people. But I’m happy this way. It feels good. So good. But my crotch shouldn’t define me. Was it the way I was raised? Did my dad bury his face in his crotch for hours on end? Not dad. I never smelt it on his breath. Well maybe once, but I can’t be sure that was crotch. The guy ate garbage like it was going out of style. But really, some pages are better left unturned. Am I the only one? I doubt it. That Rottweiler probably treats his nether regions like a buffet. Look at me. I’m justifying my lack of discipline by making up stories about other dogs I don’t even know. I need a drink. Then I need to lick my crotch. More like want. Is that selfish? Self-pleasuring myself for half a day? Screw it. I’m going in. If my owner could do it, he would. So it’s perfectly natural. Isn’t it? I need a distraction. That ball looks okay. Oh crap. I need something new. Something that doesn’t involve my crotch. It’s all I’ve got. My walker’s cool, but I can’t lick his crotch. It’s gonna take everything I’ve got to make it through the night. Just one night.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello
Illustrator: Rachel Riordan
Photographer: Frank Hoedl
Typography: Paul Riss, Rachel Riordan
Published: March 2008

Timmie Dog Spa: Crap

Timmie Dog Spa: Crap

Jesus. I can’t bare it. Why do I have to poop in public? Why can’t I have the same privacy my owner takes for granted? Man’s best friend my ass. Every day I’m forced to defecate in front of complete strangers. How’d my owner like that? I bet you he’d get stage fright for sure. He’s got no backbone. I mean, he’s the one picking up after me. I wouldn’t go near his crap with a ten-foot pole. I have to get over this. I just need time. Today’s not the day to deal with this. Tomorrow. What if Muffin’s there today? Sweet, sweet muffin. Will she still be interested after she sees me in the act? I mean, she’ll be there for the same reason, but we hardly know each other. It’ll be awkward for sure. I’ll just pretend I don’t see her.Maybe I’ll just hold it. It’s so cold out there. Doesn’t he care? I’m the one on all fours. I’m the one putting my reputation on the line, three times a day, every day. I’ll just have to face it. My life will always include public defecation. Why can’t I have a little tray like a cat? I could learn to use one.Why can’t I be one of those dogs that seem to love the spotlight? Is there such thing as a dog voyeur? Do they derive pleasure from pooping for an audience? Well, at least I’m not alone. But I won’t lie. Sometimes I feel like I am. Who am I?

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello
Illustrator: Rachel Riordan
Photographer: Frank Hoedl
Typography: Paul Riss, Rachel Riordan
Published: March 2008

Timmie Dog Spa: Butt

Timmie Dog Spa: Butt

Should I sniff her butt? Will she mind if I sniff her butt? What will it say about me if I sniff his butt? Maybe I’m gay? Should I question sniffing butts so much? Do other dogs sniff as many butts as I do? How many butts have I sniffed this week? I’m guessing it’s a lot if I’m questioning it so much. I love sniffing butts. I need to sniff one right now. There aren’t any around. I have to get a hold of myself. Who am I kidding? I need a butt and I need it now. Now. Good god. Am I living a life that’s guided by butt sniffing? I am. My parent’s warned me. I didn’t listen. Like a cheap tramp. A whore. I’m a butt-sniffing whore. What if I tried to cut down? Nothing heavy. Just a few sniffs a day. I can do that. I know I can. I’ve done it before. But do I really want to? I mean, that’s what we do. We sniff butts. No one looks down on me for it. There was that guy who gave me a look while I was in mid-sniff. Who is he to judge me for sniffing a butt? Maybe I’m just being paranoid. I get like that when I haven’t sniffed a butt. I’ll stop cold turkey. But not now. The fever’s too strong. A wiff will get me through the night. Just one, heartfelt inhale of the poodle across the street and I’ll be satisfied. I love how she resists at first and then sticks it out with reckless abandon. What a slut. Wait. Why is she a slut? I’m the one going in there. That coy little look she gives me when she walks down the street. Oh, I’m sniffing that butt. Count on it.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello
Illustrator: Rachel Riordan
Photographer: Frank Hoedl
Typography: Paul Riss, Rachel Riordan
Published: March 2008

China Organization Against Domestic Violence: Mob

China Organization Against Domestic Violence: Mob

To her, being here feels safer than home.

Advertising Agency: DDB Shanghai, China
Creative Director: Michael Dee, Jody Xiong
Art Director: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Jody Xiong
Photographer: A-bang
Published: February 2008

China Organization Against Domestic Violence: Wolves

China Organization Against Domestic Violence: Wolves

To him, being here feels safer than home.

Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Jody Xiong
Photographer: A-bang
Published: February 2008

China Organization Against Domestic Violence: Shadow

China Organization Against Domestic Violence: Shadow

To save children living under the shadow of domestic violence.

Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Xiao Longhua
Published: February 2008