Hasta La Creative!

Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun.

Problem is, the sun is a blistering force that withers all memes and movements alike.

There’s enough content. Please stop.

— Reeder (@thatreeder) April 9, 2013

Mike Reeder, VP of Account Planning at Possible in Seattle has read, heard and seen enough already. Which is understandable when you see the enormity of the problem.

According to IBM:

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.

Ergo, Reeder’s request to stop (the presses).

The post Content Overload Warning: Don’t Make Me Read This appeared first on AdPulp.

I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior.

In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations that try to predict human behavior in order to make life better and business more efficient. He also takes a look at how computers are “learning” and the processes that are used to achieve better analyses.

What’s really great here is that the Siegel packs the book full of examples: From retailers, insurers, governments, service-oriented businesses to even the “Watson” machine that competed on Jeopardy, there are plenty of interesting “wow, I didn’t know that” moments to be had here. Which is good, because in some spots, this book is tough to get through if you’re not a data wonk. But Predictive Analytics is worth a look because of how many marketers get covered here — so there’s a little something for all of us.

Special thanks for Wiley for providing me with a review copy.

The post Predictive Analytics Shows How Marketers Are Using – And Loving – Big Data appeared first on AdPulp.

Focus sur cette série impressionnante « Inside Google Data Center » par la photographe d’architecture Connie Zhou au coeur des centres de données de Google. Des serveurs et des tuyaux représentant les millions de données échangés sur l’Internet mondial. Un rendu à découvrir dans la suite de l’article.

We got some great news coming from the upcoming AdTech data summit at The Hilton. A joint Publicis team consisting of Aaron Michie (Zenith Optimedia), Phil Zohrab (Performics) and myself (Mojo) have submitted a paper and will be part of the event on July 18. Given there were a solid 100 submission, we are quite chuffed.

In […]

On Monday we attended Google’s creative breakfast session, this one on mobile. Stats and creative examples presented by Brendan Forster drove the main points home:

Australia is a global leader(!) in smartphone penetration and usage
mobile is fully mainstream yet businesses lag in the development of mobile destinations and experiences
mobile search is very local and focused (customers […]

While projection mapping and info-graphics are nothing new this is a pretty damn impressive combination of the two.
As an interesting extra the comment options below each video (on site) refer directly to what is currently being discussed on screen. Smart.

var addthis_pub = ‘publicisnz’;

In the world of marketing, data has earned itself a seat at the table amongst the TVCs, DPS’s and MREC’s of the world. It is acknowledged as the new black, a trading commodity and the ability to deliver sophisticated marketing. It is the four letter word that marketers love to hate; it is easy enough to understand but comes with a 500+ page phantom manual.

Un packaging très réussi pour cette brique de lait, basé sur les valeurs nutritives. Un travail efficace par la designer Audrée Lapierre autour de la “data-visualisation”, indiquant les informations et données principales. Plus de visuels du produit dans la suite dans l’article.

Previously on Fubiz

• Japan – The Strange Country
• The Conception of Wine
• Michael Paukner

Une très belle sélection du talent de Michael Paukner disponible dans la galerie. Il joue beaucoup sur la visualisation des données et la perspective isométrique. Ce directeur artistique est actuellement basé à Vienne, quelque exemples sont à découvrir dans la suite.

La suite de son travail dans la galerie / Portfolio en ligne

Previously on Fubiz

• Melvin Galapon
• Vancouver 2010 Campaign
• Cinco Studio