Verizon is adding Ogilvy to its agency roster to handle the brand’s b-to-b account, the brand confirmed to Adweek. “Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities,” a Verizon spokesperson…
There’s no better way to pass time during a family get-together than enjoying a cold drink while solving a murder. Luckily, Detective Benoit Blanc has a new case just in time for the holidays. As a way to engage mystery fans for the upcoming Netflix film Glass Onion: A Knives Out Mystery, White Claw Hard…
Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to raise awareness around discrimination and disability all year. In collaboration with agency Fant?stica, the campaign encourages kindness year-round and highlights issues happening across the world, especially in marginalized communities. As…
Episode five of Touch of Truth features Kate Robinson, an author, speaker and co-founder of a number of initiatives dedicated to the legacy of her father, Sir Ken Robinson. She joins host Jackie Cooper to discuss dropping out of school at 16 and the four rules her parents gave her. Robinson then breaks down the…
Gender-based violence is a global crisis that often begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the dangers aren’t just in those perceptions, but just how close many men are to the violent behaviors that spawn as a result. White Ribbon launched a new campaign, “I Knew…
The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google’s annual “Year in Search.” After last year’s focus on healing, this year’s spot shows a universal trend toward wanting to change habits and pursue happiness goals. Created by Google’s Brand Studio and Trends…
In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. “It’s just about survival, right?” Franke Rodriguez, Anomaly’s New York CEO, posited. But Anomaly’s leaders aren’t worried about that. Last year, the creative agency declined 60% of new business opportunities. It’s…
While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward. For example, nearly 50 agencies that previously pledged to support DEI policies dropped those commitments in 2021, citing hesitation within leadership. More recently,…
Across many industries, including marketing and advertising, the gender pay gap remains a looming issue–especially for Latina women. In response, Justice for Migrant Women, a nonprofit dedicated to advancing migrant women’s rights through advocacy, marks every Dec. 8 as Latina Equal Pay Day. As a way to advocate and spread awareness, Justice for Migrant Women…
In 2013, BrewDog founder and CEO James Watt said he’d rather take his money and “set fire to it” than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns–and been issued several advertising bans in the process. This time the company has…
When we look back on 2022, we’ll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few. But…
In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with…
In today’s culture there’s no shortage of creative, unique and even weird drink combinations. For the holidays, Pepsi is reviving a niche favorite with some help from Lindsay Lohan. The brand is offering fans an unconventional twist on a holiday favorite with its latest product, Pilk and Cookies. For those who may not know, Pilk…
Conversations around reproductive rights remain at the forefront of many industries and political agendas. However, one common experience–menstruation–still remains heavily stigmatized as many still face discrimination. In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil’s Intimus launched a short film following the story of the first Brazilian woman…
What do the French love more than soccer? In fact, more than anything? Food. And who can blame them? In culinary leagues the home of croissants, camembert and croque monsieur is pretty hard to beat. That’s why national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men’s World Cup…
I remember staring at the 17-foot screen thinking, “It’s so beautiful, so mesmerizing–damn, we might be on to something.” A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows…
While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever’s Degree’s Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent. In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center…
Chemistry Cultura’s ecd Alejandro Barreras says that his proudest work was neither for a “glamorous client or target demographic,” nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact. “Libre by Nexus is a company that provides…
As the FIFA World Cup gets underway in Qatar, a soccer magazine is taking a wildly different approach to its coverage of the globe’s biggest tournament–and it involves thrash metal protest songs, a fundraiser for girls and youth soccer and its own version of the “Group of Death.” The team at Howler Magazine, a publication…
Velveeta wants to be invited to your next late-night call. As a way to satisfy fans’ unbridled snack cravings, Velveeta is inviting pleasure seekers everywhere to rethink that standard booty call with the launch of “Velveeta Foodie Call,” a new part of its existing “La Dolce Velveeta” platform. The brand is offering fans everywhere the…
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