After starring for nearly a decade as the patriarch on Family Matters, Reginald VelJohnson has the sensibilities of TV Dad locked and loaded. But he was open to tweaking that beloved persona–and the prototypical head of household as seen in entertainment–for a sitcom-style campaign from Progressive Insurance. VelJohnson, also a veteran of the blockbuster Die…
Communicating all the wonders of travel via a short video is no easy task. That goes double for brands taking on the mission of teasing out the full sensory experience of being on a luxury cruise. Fortunately, with a working mix of musical and visual delights, consumers can get the gist of things even from…
With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative–and yeah, fairly illegal–use for the legacy product. The brand launched a one-minute spot titled “Prison Break,” which follows a…
In late 2022, H&M debuted “Metaverse Design Story,” a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets. The futuristic mannequins in the brand’s Times Square storefront in New York stood as a testament to Web3’s on impact on physical fashion, which is ushering in design technology that…
Judy Greer knows you don’t know her name–and she’s okay with that. Hotel brand Sonesta International is also well aware that its name might not be on the tip of your tongue yet, but it’s hoping to change that with its first mass-media campaign in its 80-year history. Sonesta partnered with creative and consulting agency…
With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol. As a way to provide a creative alternative for the use of Tito’s vodka, the brand teamed up with entrepreneur and DIY expert Martha Stewart to launch “DIY January,”…
It’s been quite the year. Between brands getting a little too saucy on social media, a literal war breaking out in Ukraine and Twitter being extra even for Twitter, there was a lot to take in. With all this going on, who has time for ads? We do, of course. It’s kind of in our…
One of this year’s most resonant spots entered Adweek’s 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple’s “The Greatest” was not only rousing and incredibly cinematic, it signaled a…
Catching a break in the music biz isn’t easily done without a helping hand (or two). And that’s precisely what cultural creative agency Young Hero is hoping to serve as. The agency is working with budding artists and creators pro bono to provide access and opportunities to collaborate on client work, such as using songs…
Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in large part, SXSW. Beginning with 700 registrants and ballooning to over 161,000 attendees at its peak, the now-expansive event was the only festival of its kind for a while, breaking culture-moving acts like Kendrick Lamar…
As 2022 comes to a close, there have been 636 recorded mass shootings in the U.S. this year. This makes it the second-worst year for gun violence in the eight years since the Gun Violence Archive, the nation’s most comprehensive record of mass shootings, began tracking. Powerful PSA Urges Americans to March on the Capitol…
M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its…
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions. They grab the viewer immediately and…
Utah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died…and all he got was this lousy t-shirt. That’s the top-line description, Liquid Death style, of an incredible survival story at the center of the brand’s new documentary film, “Hard to Kill.” The video, which clocks in at…
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are…
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision’s Call of Duty: Modern Warfare…
Since its U.K. relaunch in mid-2021, Wendy’s has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with…
When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as of late. Though options are rife, the best guide for navigating the complexities of infinite realities may very well be the unlikely hero at the heart of A24’s Everything Everywhere…
Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with a montage of images of LeBron James and his son, Bronny, giving viewers a heart-tugging peek into their bond. Among the visuals: LeBron cuddling with the infant Bronny, play-wrestling with him as a tween and…
While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey…
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