Pinterest has long been the go-to destination for DIY event planners as well as those desperate for lifesaving hacks. Now, the growing platform is hoping the concept takes flight for Black travelers looking to explore new horizons and honor legacies of the past. This Black History Month, the site is launching “Find Your Routes,” a…
Within the context of romantic cinema, the grand gesture makes for an effective, engaging dramatic centerpiece. In life, however, flash mobs and rooms brimming with roses aren’t always the most realistic declarations of love. For some, simply holding a partner’s hand in public can serve as the boldest signal of devotion–especially for LGBTQ+ communities. There’s…
If you’ve ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO’s The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse–sans the messy plot twists. For its new global campaign, “Peninsula Perspectives,” the luxury hospitality brand goes against the grain, eschewing the traditional…
Though they’ve changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL’s proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football…
CRM platform HubSpot ran its first global brand campaign in February 2022, casting Emmy-nominated actor Kathryn Hahn as a pirate CEO. Now the “HubSpot Success Stories” campaign is moving from the high seas to the Wild West with a new pair of spots from 72andSunny New York starring Hahn as the leader of an outlaw…
Founded in 1886, Avon is older than women’s right to vote in the U.K. and U.S. But for the past two decades, the brand’s sales have been lackluster as customers skipped out on door-to-door selling–first in favor of department stores, then later ecommerce. The legacy beauty brand’s recently instilled global chief marketing officer, Kristof Neirynck,…
Janelle Mon?e may have a knack for solving mysteries, as seen during her recent turn in Glass Onion, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape. The award-winning singer, songwriter and actor teamed up with Morgan Stanley for “Old School Grit. New World Ideas,” the brand’s…
Juggling the hopes and dreams of childhood with the many responsibilities of adulthood is a challenge even for the most accomplished among us, and it’s not always easy to create a life that is both stable and rooted in spiritual fulfillment. For kids, the pressure to make responsible choices in life can discourage the crucial…
The internet is a wonderful tool for information, but any researcher can tell you that it isn’t always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers. DDB New Zealand has launched its “Correct The Internet” spot to set the…
With Apple TV+ continuing to enlist many A-list talents both in front of and behind the camera, it’s no wonder Oscar nominee Timoth?e Chalamet is pleading to be a part of it. To create a bit of buzz around Apple TV+’s star-studded content, the brand tapped Chalamet for its latest brand campaign, “Call Me.” Made…
For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom…
Reality show heartthrob Harry Jowsey, an alum of the Netflix hit Too Hot to Handle, stares into the camera and bats his bedroom eyes. He knows you’ve been on your best behavior–it’s resolution season, after all–but he has other ideas. “We’re halfway through January and, babe, it’s time to be naughty,” says the buff and…
It’s amazing what human beings can accomplish in the face of adversity, and sometimes when the going gets tough, it just ignites a greater desire to succeed. World-famous climber Kirstie Ennis knows a thing or two about tapping into that “die-hard” spirit to push through. With Ennis’s resilience at the forefront, Advance Auto Parts has…
There’s a new scent in town. And no, it’s not by a high-end designer house or, as was the case not long ago, a car manufacturer. This new fragrance comes courtesy of the Florida Lottery. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a…
There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay’s latest campaign is using the spud in a different way–as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay’s launched…
For years, Apple has found a variety of ways to celebrate the Chinese New Year through the heightened potential of its products–mainly, the iPhone. This year, the brand explores the humanity behind a holiday tradition: the Chinese Opera. Ahead of the holiday on Jan. 22, Apple is celebrating with the launch of a new campaign…
With influential works like Sir Arthur Conan Doyle’s Sherlock Holmes and Fritz Lang’s Metropolis free of copyright as of 2023, it’s truer than ever that the wild world of the public domain can offer a bizarre and even thrilling jaunt through historical oddities and masterpieces alike. Hoping to inspire readers to tap into the classics…
For a long time, a degree was mandatory for most professional careers. But a college education isn’t the only way to learn career-ready skills. Alternative paths to hone these skills, like trade schools or on-the-job training, are valid means of education yet still overlooked by employers, contributing to a serious economic barrier for those without…
At the end of 2022, Paris eclipsed London as Europe’s most valuable stock market, knocking the U.K.’s capital squarely out of the position it’s held since 2003. The knockout dovetailed with a report from the Organization for Economic Co-operation and Development, which showed the U.K. economy was lagging behind fellow G7 nations. Canada, France, Germany,…
For many, mental health can not only be a challenge in itself, but can oftentimes be a lonely battle. For PAWS NY, a nonprofit pet organization, pets are not just great companions, but are powerful healing aids. To highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a heart-tugging…
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